Brazil Probiotic Supplements Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

Brazil Probiotic Supplements Market Growth

One of the most significant advantages of consuming probiotics is their ability to enhance the immune system. Supporting immunity is a primary concern for individuals in Latin America, approximately 44% of adults in Brazil utilised an immune-supporting vitamin or mineral supplement in 2021, with an additional 46% expressing a likelihood of doing so in the future. Probiotics are also widely recognised for their role in promoting digestive health. They contribute to the maintenance of a balanced gut microbiome, which can facilitate digestion and mitigate digestive disorders such as diarrhoea, constipation, and irritable bowel syndrome (IBS).

Brazil, the biggest economy in Latin America, is undergoing a rapid e-commerce growth of 14.3% and is projected to surpass US$200 billion by 2026. As of early 2022, Mercado Livre, the Brazilian branch of the Argentine e-commerce powerhouse Mercado Libre, emerged as the most frequented e-commerce platform in Brazil. The accessibility of probiotic supplements has been significantly enhanced by e-commerce platforms, which offer a diverse array of products that can be conveniently purchased online. This level of convenience is especially attractive to health-conscious consumers who favour the ease of online shopping over visiting physical stores.

The increasing popularity of plant-based diets has led to a rise in the need for vegan probiotic supplements. Companies are creating items that incorporate plant-based and non-dairy ingredients, catering to vegans and individuals who are lactose intolerant.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Key Trends and Developments

Brazil Probiotic Supplements Market Trends

The growing trend of health and wellness, coupled with the rising focus on gut health, is surging the demand for probiotic supplements. Increasing research and development activities aimed at evaluating the efficacy of probiotics for preventing antibiotic-associated diarrhoea, treating periodontal disease, preventing sepsis and necrotising enterocolitis in premature infants, and maintaining remission of ulcerative colitis are further boosting the consumption of prebiotic supplements.

Brazil Probiotic Supplements Industry Segmentation

Brazil Probiotic Supplements Market Share

Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacy/health stores, and online stores, among others. Online stores are projected to grow at a CAGR of 10.8% during the forecast period of 2025-2034 amid the growing internet and smartphone penetration.

Leading Companies in the Brazil Probiotic Supplements Market

Major players are focusing on the production of vegan and plant-based probiotic supplements to gain a competitive edge in the market.

• Amway Corp.
• Bayer AG
• Pfizer Inc.
• DSM-Firmenich AG
• Lallemand Inc
• BioGaia
• Danone SA
• Biocamp Laboratórios Ltda
• Batavo S/A
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.