The Brazil online entertainment market is projected to grow at a CAGR of 6.80% between 2026 and 2035. The market is being driven by the increasing number of social media users in the country.
Base Year
Historical Period
Forecast Period
As of 2024, the total number of Netflix users in Brazil stands at 15.3 million.
By 2030, it is projected that the number of 5G subscribers in Brazil will increase to 179 million, a significant rise from the 36.2 million recorded in 2025.
In the year 2021, the annual revenue of the app market exceeded $1 billion in Brazil.
Compound Annual Growth Rate
6.8%
2026-2035
*this image is indicative*
| Brazil Online Entertainment Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | XX |
| Market Size 2035 | USD Million | XX |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 6.80% |
| CAGR 2026-2035 - Market by Region | São Paulo | 7.7% |
| CAGR 2026-2035 - Market by Region | Minas Gerais | 7.3% |
| CAGR 2026-2035 - Market by Form | Games | 7.6% |
| CAGR 2026-2035 - Market by Revenue Model | Subscription | 7.5% |
| 2025 Market Share by Region | São Paulo | 42.5% |
As of January 2022, Brazil had an estimated 171.5 million social media users. In early 2022, YouTube boasted around 138.0 million users in Brazil, as reported by Google's advertising resources. Moreover, Brazil ranks as the second largest market for Netflix, boasting a user base of over 15 million. The streaming service generates more than $1 billion in revenue annually from the Latin American region.
The online entertainment sector in Brazil is set to experience ongoing expansion, fuelled by rising internet usage, changing consumer tastes, and technological progress. In Brazil, approximately 70% of the population engages with music videos, while around 40% watch comedy, meme, or viral content. About 35% of individuals view video livestreams, and more than 35% consume educational videos. Additionally, around 30% watch sports highlights or clips, and over 25% are interested in gaming videos. More than a quarter of the population also watches influencer videos and vlogs. Among individuals aged 16 to 64, Brazilian users spend an average of over 10 hours online daily, approximately 4 hours watching television, more than 3 hours on social media, and over 2 hours listening to music streaming services. The increase in digital content creation, such as unique series and movies designed for specific regions, is enhancing viewer interaction and subscription numbers for online streaming services.
Digital transformation and internet penetration, growing popularity of streaming services, evolving consumer preferences, technological advancements, and social media influence are the major trends impacting Brazil online entertainment market growth.
The ascent of video streaming services, including Netflix, Amazon Prime Video, and Disney+, is becoming increasingly evident. Domestic competitors such as Globoplay are also making significant strides by providing content specifically designed for Brazilian viewers.
There is a growing trend among consumers favouring on-demand content rather than adhering to conventional broadcast schedules. This shift is propelling the demand for services that provide greater flexibility in viewing options and timing. Additionally, interactive entertainment formats, including live streaming and virtual events, are becoming increasingly popular, particularly among younger demographics.
Developments in internet technology, particularly the implementation of 4G and 5G networks, significantly enhance streaming quality and minimise buffering, thereby improving the overall user experience. The widespread availability of smart televisions, gaming consoles, and various other connected devices facilitates the consumption of high-definition and immersive online content.
Social media platforms such as Instagram, Facebook, and TikTok are pivotal in the discovery and promotion of content, significantly shaping the habits of entertainment consumption. Additionally, platforms that facilitate user-generated content, including YouTube and Twitch, enhance the richness and diversity of the online entertainment landscape.
The expansion of internet access and broadband infrastructure in Brazil is increasing access to online entertainment services. As connectivity grows, so does the potential viewership for digital content. The widespread use of smartphones and tablets also allows users to enjoy streaming and gaming on the go.
The enhancement of internet accessibility and broadband infrastructure in Brazil is playing a crucial role in transforming the realm of online entertainment. As the quality and reach of internet connectivity improve, a larger segment of the population gains the ability to access a wide array of digital content, including streaming services, gaming platforms, and social media. This increased accessibility not only allows more individuals to enjoy their favourite shows, movies, and games but also fosters a more diverse audience that can engage with various forms of entertainment.
Moreover, the expansion of broadband infrastructure is particularly significant in rural and underserved areas, where previously limited access to high-speed internet has hindered participation in the digital economy. With improved connectivity, these regions now tap into the vast resources available online, bridging the gap between urban and rural entertainment consumption.
Brazil Online Entertainment Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Form
Market Breakup by Revenue Model
Market Breakup by Device
Market Breakup by Region
| CAGR 2026-2035 - Market by | Region |
| São Paulo | 7.7% |
| Minas Gerais | 7.3% |
| Rio de Janeiro | XX% |
| Bahia | XX% |
| Rio Grande do Sul | XX% |
Based on the form, the market is segmented into video, audio, and games, among others. The games segment is projected to grow at a CAGR of 7.6% during the forecast period of 2026-2035. The gaming sector leads the market, attributed to its extensive user base, engaging interactive experiences, and ongoing innovation, which collectively foster greater engagement and revenue in comparison to other entertainment categories.
Major players are focusing on creating engaging and youth-driven content to gain a competitive edge in the market.
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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The market is assessed to grow at a CAGR of 6.80% between 2026 and 2035.
The market is being driven by the rising internet penetration and growing demand for streaming services.
The key trends aiding the market expansion include rising digital transformation and the growing adoption of 5G technology in the country.
The major regions considered in the market are São Paulo, Minas Gerais, Rio de Janeiro, Bahia, and Rio Grande do Sul.
The different types of devices are smartphones and smart TVs, projectors, and monitors, among others.
The major players in the market are Globo Comunicação e Participações SA, Netflix Inc., BuzzFeed, Inc., Live Nation Worldwide, Inc., Amazon.com, Inc., Google LLC (Youtube), Spotify Technology SA, WarnerMedia Direct, LLC. (Max.com), and ADORCinema, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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| Breakup by Form |
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| Breakup by Revenue Model |
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| Breakup by Device |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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