The brain health supplements market was valued at USD 7.34 Billion in 2025, driven by rising emphasis on improving cognitive health across the globe. The market is anticipated to grow at a CAGR of 8.00% during the forecast period of 2026-2035 to achieve a value of USD 15.85 Billion by 2035.
E-commerce and digital platforms are playing an increasingly important role in the market’s growth. Consumers now have easier access to a wide variety of brain health supplements through online stores, allowing them to compare products, read reviews, and make informed purchasing decisions. This shift toward online shopping has expanded the reach of brain health supplements, especially in regions where access to physical stores may be limited.
Base Year
Historical Period
Forecast Period
Rising geriatric population and cognitive decline are expected to significantly boost demand for brain health supplements globally.
Increased consumer awareness regarding mental wellness and proactive brain care is likely to drive steady market growth through the forecast period.
Product innovation with clinically studied plant-based ingredients is projected to attract health-conscious and aging consumers in the coming years.
Compound Annual Growth Rate
8%
Value in USD Billion
2026-2035
*this image is indicative*
Brain health supplements play a vital role in supporting cognitive function, memory, and mental clarity, especially among aging populations and individuals with high mental demands. These supplements often include ingredients like Ginkgo Biloba, Bacopa Monnieri, Omega-3 fatty acids, and B vitamins, which are known to enhance neural activity and reduce oxidative stress. As awareness around mental wellness and age-related cognitive decline increases, brain health supplements are becoming an essential part of daily health routines for boosting focus, mood, and overall neurological health. The market is anticipated to grow at a CAGR of 8.00% during the forecast period of 2026-2035.
Natural Formulations Fueling Brain Health Supplements Market Growth
Rising interest in clean-label nutraceuticals and expanding focus on memory enhancement in adults are driving brain health supplement demand. For instance, in June 2025, BrainDefender Research launched a new memory support supplement featuring Ginkgo Biloba, Bacopa Monnieri, and Huperzine-A, all known for their cognitive benefits. Manufactured in a GMP-certified US facility, this product emphasizes natural, plant-based ingredients. The launch is likely to strengthen consumer trust and expand the market for brain supplements, promoting mental clarity and long-term cognitive wellness.
Product Innovation to Meet Rising Brain Health Supplements Market Demand
Growing demand for age-specific cognitive health solutions and increasing consumer inclination toward natural nootropics are key drivers of the market. For instance, in June 2025, Mind Vault launched a cognitive support supplement for adults aged 45 and older, offering ingredients like GABA, Bacopa Monnieri, Alpha GPC, and more. The product, formulated in an FDA-registered facility, targets healthy aging routines. This innovation is expected to boost market engagement among middle-aged and older adults seeking daily cognitive performance support.
Some of the notable trends include innovation in formulations, preference for natural supplements, and rise in research initiatives.
"Brain Health Supplements Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Application
Market Breakup by Supplement Form
Market Breakup by Age
Market by Distribution Channel
Market Breakup by Region
Natural Molecules to Lead the Segmentation by Product
Natural molecules are expected to dominate the product segment due to their proven neuroprotective effects and rising consumer preference for clean-label ingredients. Substances like DHA, Citicoline, and Alpha-GPC enhance memory and cognitive function, making them ideal for age-related cognitive decline. With the surge in scientific validation and increased clinical trials supporting efficacy, this segment is poised to lead future market growth, particularly among aging populations seeking preventative brain health support.
Memory Enhancement to Hold a Significant Value for Segmentation by Application
Memory enhancement is projected to hold the largest market share by application, driven the by rising cases of age-related memory disorders and academic stress among students. With cognitive impairments becoming more prevalent in the elderly and increased demand for mental performance solutions among the youth, memory-focused supplements have gained significant traction. This trend, supported by ongoing research and consumer interest in brain-boosting ingredients, is expected to drive the segment’s expansion in the forecast period.
North America is likely to hold the largest brain health supplements market share due to its well-established healthcare infrastructure and high consumer focus on preventive health. The region’s aging population and widespread acceptance of dietary supplements drive consistent demand. As the older generation ages, concerns about cognitive health, such as memory loss, Alzheimer's disease, and other forms of dementia, are becoming more prevalent. Older adults are increasingly seeking natural solutions to support brain function, boost mental performance, and slow cognitive decline. Brain health supplements, which often include ingredients like omega-3 fatty acids, ginseng, bacopa monnieri, and ginkgo biloba, are particularly popular among this demographic.
The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Established in 2009 and headquartered in Naples, Florida, Accelerated Intelligence specialises in brain health supplements, focusing on cognitive enhancement and memory support. Its flagship product line, Alpha Brain, is renowned for aiding mental clarity and focus. The company leverages nootropic ingredients and a science-backed approach to deliver effective supplements targeting mental performance, productivity, and overall brain health. Accelerated Intelligence continues to innovate in the growing brain health market by combining natural ingredients with advanced formulations to support cognitive longevity and everyday mental sharpness.
Founded in 2001 and based in Guangzhou, China, Purelife Bioscience Co., Ltd. offers a diverse range of brain health supplements, blending herbal extracts and traditional Chinese medicine with modern science. Its portfolio includes supplements for enhancing memory, focus, and stress management, with a strong emphasis on natural and organic ingredients. Purelife Bioscience is committed to delivering high-quality, research-based products, catering to global markets. The company’s innovative formulations focus on promoting cognitive health and mental well-being for individuals across different age groups.
Established in 1991 and headquartered in Murrieta, California, Liquid Health specialises in liquid-based nutritional supplements, including a robust range of products for brain health. Its portfolio features supplements designed to support memory, focus, and overall cognitive function, utilising highly bioavailable liquid formulations. The company prioritises using natural ingredients and rigorous quality standards to ensure efficacy. Liquid Health is dedicated to innovation, offering unique products that cater to individuals seeking alternative and effective solutions for maintaining optimal brain health and mental acuity.
Established in 2004 and headquartered in Madison, Wisconsin, Quincy Bioscience is a leader in brain health supplements, focusing on memory support and cognitive ageing. Its flagship product, Prevagen, is formulated with apoaequorin, a protein originally found in jellyfish, to support brain function. Quincy Bioscience targets age-related memory loss and cognitive challenges with science-backed solutions. The company has gained recognition for its commitment to improving cognitive longevity and overall mental well-being through innovative, clinically studied products aimed at older adults.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Natural Factors Nutritional Products Ltd, Onnit Labs, Inc., Intelligent Labs, NOW Foods, Health Via Modern Nutrition Inc., and Xtend-Life, among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application |
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| Breakup by Supplement Form |
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| Breakup by Age |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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