Global Bottled Water Market Report and Forecast 2024-2032

Global Bottled Water Market Outlook

The global bottled water market size attained a value of about USD 267.89 billion in 2023. The market is further estimated to grow in the forecast period of 2024-2032 at a CAGR of 6.4% to reach a value of USD 469.51 billion by 2032.

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The demand for clean and hygienic packaged water is rising as people become more concerned about a variety of health issues, including dehydration and gastrointestinal disorders brought on by drinking dirty water. Due to the lack of safe drinking water in some areas, there is a heightened need for bottled, which boosts market growth through higher product sales, thus assisting the bottled water industry market share.

Due to the increased importance of health and wellness among consumers, nutrient-fortified water is becoming more popular. Travelers, working professionals, and domestic consumers have all been driving up the demand for bottled water. Products with descriptions like ‘alkaline’, ‘electrolyte-rich’, ‘fortified’, ‘caffeinated water’, and ‘fortified with added hydrogen or oxygen’ have been growing in popularity.

According to the bottled water market research, the demand for bottled water that is purified and ultra-purified is rising as consumers place more emphasis on their health and wellness. As a healthier alternative to high-calorie, sugary, carbonated drinks like sports drinks and juices, consumers opted for these bottles for on-the-go consumption. Although the water bottle market segmentation is expanding, consumers often prefer bottled water for assurance of quality water. Many people are turning to premium or ultra-purified bottled options as a result of growing awareness about healthy beverages due to surging information availability and discontent with local tap water.

The bottled water market size is projected to be increased by the introduction of novel and cutting-edge functional water products from beverage manufacturing businesses that produce water using altered protein and mineral blends. The bottled water market share by brand continues to grow as more brands experiment with different types of functional waters and various packaging formats.

Growing Individual Drinking Water Demand Increasing the Bottled Water Market Share

The market growth of bottled water can be attributed to rapid urbanisation, increasing individual water demand due to rising disposable incomes, growing health-consciousness, and water scarcity in various regions of the world. The rising concerns regarding the contamination of tap water is surging the adoption of health preventative measures, which is also boosting the bottled water industry statistics, especially in developing countries. As bottled water is associated with convenience, portability, healthfulness, and safety, its demand is significantly growing, which is significantly contributing to the growth of the market.

The Asia Pacific Region to Account for a Substantial Share in the Market for Bottled Water

As per the bottled water market analysis, the Asia Pacific region accounts for a considerable share of the market for bottled water. This can be attributed to the growing awareness regarding the consumption of pure and safe drinking water in developing economies such as India, Indonesia, Malaysia, and Vietnam, among others, in the region. With the emerging trend of health and wellness in the region, the demand for functional and value-added bottled water is significantly growing.

In Europe, although the tap water is drinkable in many countries, there continues to be a growing preference for bottled water for taste purposes. The UK bottled water market accounts for a sizable share due to the on-the-go water drinking culture, and consumption of bottled water over other beverages for its health benefits.

Meanwhile, the market in North America is witnessing a healthy growth due to the rising demand for single-use bottled water and the increasing inclination towards flavoured bottled water in the region, with a sizable US bottled water market share. The rising prevalence of various health-related issues is also boosting the preference for bottled water with health claims, hence bolstering the growth of the market. The rising popularity of healthy living, intense exercise, and other physical and outdoor pursuits are further factors contributing to the strong demand for the U.S. bottled water market.

Bottled Water Market Segmentation

Bottled water is drinking water that is available in various packaged formats for hydration. It typically has a superior taste than tap water and offers several additional nutrients to the human body. Numerous benefits such as convenience, potability, durability, health benefits, and safety are associated with bottled water, due to which its demand is witnessing a significant surge.

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The major types of bottled water are:

• Spring Water

• Purified Water

• Mineral Water

• Distilled Water

• Sparkling Water

• Others

The market can be broadly categorised on the basis of its distribution channels into:

• Supermarkets and Hypermarkets

• Convenience Stores

• Home and Office Delivery

• On Trade Channels

• Others

The EMR report looks into the regional markets of bottled water like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Growing Demand for Bottled Water as a Substitute for Carbonated Beverages to Augment the Bottled Water Market Growth

The growing health-consciousness among consumers is prompting them to choose bottled water as a substitute for carbonated and unhealthy beverages. As consumers are increasingly inclining towards healthy hydration, the per-capita consumption of bottled water is growing. Moreover, the rising availability of innovative and diverse bottled water products on e-commerce channels is also positively impacting the growth of the market. As various leading companies, as well as start-ups, are offering business to consumer services of bottled water for enhanced convenience and authenticity, the market is anticipated to witness robust growth in the forecast period.

With the growing trend of sustainability, bottled water with sustainable packaging is increasingly being developed. According to the bottled water market analysis, to boost the circularity of bottles, various leading companies are also launching innovative services for free plastic or glass bottle collection by making a request through mobile applications. Innovations in packaging to reduce the use of virgin plastics and boost bottle to bottle circularity are expected to add to the market growth. Additionally, the increasing research activities to develop hybrid bottles with paper and plastic components as well as fibre-based material are likely to significantly contribute to the market growth in the forecast period.

Key Players in the Global Bottled Water Market

The report presents a detailed analysis of the following key players in the global bottled water market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Nestlé SA

• The Coca-Cola Company

• Danone S.A.

• PepsiCo Inc.

• FIJI Water Company LLC.

• BlueTriton Brands, Inc.

• SUNTORY HOLDINGS LIMITED

• Gerolsteiner Brunnen GmbH & Co. KG

• Nongfu Spring Co., Ltd.

• VOSS of Norway AS

• Grupo Peñafiel

• Bisleri International Pvt. Ltd

• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report