Global Body Worn Insect Repellent Market Report and Forecast 2024-2032

Global Body Worn Insect Repellent Market Size

The global market for body worn insect repellent reached approximately USD 427.8 million in 2023. The market is estimated to grow at a CAGR of 7.4% in the forecast period of 2024-2032, reaching a value of around USD 813.4 million by 2032.

Body Worn Insect Repellent Market Growth

Body-worn insect repellent is a substance which is applied to a person’s skin or clothing to shield them from insects such as mosquitos, fleas, and bugs. These substances are chemically formulated to provide a protective barrier and reduce the likelihood of insect bites that can lead to the spread of the virus.

Growing demand for DEET-free insect repellents, which do not contain any harmful chemicals, is boosting the growth of the prominent body-worn insect repellent market. These repellents are usually composed of organic or natural ingredients like lemon eucalyptus oil and peppermint oil that do not cause any irritation on the skin.

Body Worn Insect Repellent Market Trends

Increased incorporation of insect-repellent chemicals such as permethrin into apparel to offer in-built protection from mosquitos, bugs, and other insects is another crucial trend in body worn insect repellent market. In the golden age of the internet, digital marketing platforms offer an effective way of advertising insect-repellent products so that customers can make an informed decision.

Favourable government policies promoting the safe usage of insect repellent on the body for maximum effectiveness also contribute to the body-worn insect repellent market growth.

Recent Developments

As per the body worn insect repellent market dynamics and trends, Kao Corporation announced the launch of a Bioré GUARD Mos Block Lotion, which can protect against mosquito-borne diseases, in February 2024 in Singapore. The company is also planning to launch the product in Taiwan, Hong Kong and Malaysia in 2024.

Industry Outlook

According to the body worn insect repellent industry analysis, around 40 million people in India get infected with mosquito-borne diseases such as malaria, dengue, and chikungunya every year. The country makes up for around 1.7 per cent of all malaria cases worldwide. As per the government statistics, there were around 45,000 recorded cases of malaria in 2022 in India. On the other hand, there were around 193,245 cases of dengue in 2021 which resulted in 346 deaths. This rise in diseases due to mosquitoes is necessitating the demand for insect repellents in the country.

As per the industry reports from the USA, West Nile is one of the major mosquito-borne diseases in the country. Malaria used to be the most common mosquito-based disease in the country in the 20th century. As per recent reports, around 2000 cases of malaria are reported annually, whereas dengue, zika, and chikungunya cases are also widespread in the areas of Florida, Hawaii, Texas, and the U.S. Virgin Islands. This has increased the demand for effective insect repellants, contributing to the growth of the body worn insect repellent industry.

As per the research conducted to determine which mosquito repellent is most effective in protecting from mosquito bites, oil of lemon eucalyptus, some other essential oils, and clover oils were among the most effective products. For instance, clove oil with the ingredient eugenol can provide protection against mosquito bites for 90 minutes at a 10% concentration in lotion. This offers lucrative opportunities for exploring essential oil-based body repellent that can consequently boost the body worn insect repellent industry revenue.

The Growth of the Global Market Driven by Health Awareness and Outdoor Activities

• Health Awareness: Increasing awareness about vector-borne diseases such as malaria, dengue, and Zika virus drives demand for body worn insect repellents.

• Outdoor Activities: The growing popularity of outdoor activities like hiking, camping, and sports boosts the body worn insect repellent demand growth. 

• Travel Industry: The expansion of the travel industry, especially to tropical and subtropical regions, supports market growth for personal insect repellents.

• Product Innovation: Continuous innovation in product formulations and delivery methods, such as wristbands, patches, and clothing, enhances market appeal.

Challenges Impacting the Growth of the Global Market Include Skin Sensitivity and Regulatory Compliance

• Skin Sensitivity: Potential skin irritation and allergies caused by chemical ingredients in insect repellents can limit their usage among sensitive individuals and negatively impact body worn insect repellent demand forecast.

• Regulatory Compliance: Ensuring compliance with stringent regulations related to safety and efficacy of insect repellent products can be challenging.

• Consumer Awareness: Limited consumer awareness about the effectiveness and safe use of body worn insect repellents can hinder market penetration.

• Market Competition: Intense competition from alternative products like sprays, lotions, and electronic repellents can impact market share.

Opportunities in the Global Market Driven by Natural Products and Emerging Markets

• Natural Products: Increasing demand for natural and organic insect repellent products presents significant body worn insect repellent market opportunities.

• Emerging Markets: Expanding into emerging markets with high prevalence of vector-borne diseases and growing middle-class populations supports market growth.

• E-commerce: The rise of e-commerce platforms provides opportunities for expanding the reach and sales of body worn insect repellent products. 

• Customized Solutions: Developing customized insect repellent solutions for specific demographics, such as children and pregnant women, can drive market differentiation.

Setbacks Faced by the Global Market Due to Economic Fluctuations and Seasonal Demand

• Economic Fluctuations: Economic downturns can impact consumer spending on non-essential items like insect repellents, affecting body worn insect repellent demand.

• Seasonal Demand: Seasonal variations in insect populations can lead to fluctuating demand for insect repellent products.

• Efficacy Concerns: Concerns about the efficacy and long-lasting protection of body worn insect repellents can affect consumer confidence.

• Environmental Impact: Environmental concerns related to the production and disposal of insect repellent products can influence market perception.

Key Players in the Global Body Worn Insect Repellent Market and Their Strategic Initiatives:

SC Johnson & Son, Inc.

• Product Innovation: Investing in research and development to create innovative and effective insect repellent products can boost body worn insect repellent market revenue. 

• Consumer Education: Educating consumers regarding the safe use and benefits of insect repellent products.

• Market Expansion: Strategic partnerships and acquisitions can lead to market expansion.

Spectrum Brands Holdings, Inc.

• Sustainability: Focus on sustainable practices in product development and packaging to reduce environmental impact

• Diverse Portfolio: It offers a diverse portfolio of insect repellent products with both natural and DEET-free options.

• E-commerce Growth: Strengthening e-commerce capabilities to capture the growing online consumer base can aid the demand of body worn insect repellent market.

Newell Brands (ExOfficio)

• Innovation: Ongoing innovations to improve the effectiveness and comfort of insect-repellent apparel.

• Apparel Integration: Integration of insect repellent technology into clothing and accessories for more protection. 

• Niche Markets: Targeting niche markets, such as adventure travelers and outdoor enthusiasts, to drive body worn insect repellent market value.

Sawyer Products

• Advanced Formulations: Development of advanced insect repellent formulations for better protection.

• Customized Products: Offering customized insect repellent solutions for different demographics and regions.

• Community Engagement: Educational campaigns and partnerships can raise awareness about insect-borne diseases.

Body Worn Insect Repellent Industry Segmentations

Based on product, the market is divided into apparel, oils and creams, stickers and patches, and sprays. On the basis of insect type, the market is classified into mosquito, bugs, and fly, among others.

Based on application, the market is segmented into household purpose, commercial purpose, and livestock. The market segmentation, on the basis of distribution channel, includes online, supermarkets and hypermarkets, convenience store, and speciality stores. The major regional markets of body insect repellent include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the body worn insect repellent market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• 3M Company 

• S.C. Johnson & Son, Inc.

• Spectrum Brands, Inc.

• Reckitt Benckiser Group PLC

• AgraCo Technologies International, LLC

• Coghlan's Ltd.

• ARBICO Organics™

• PIC Corporation

• Sawyer Products, Inc.

• Dabur India Ltd.

• Others

Body Worn Insect Repellent Market Share by Product

Oils and creams occupy a significant portion of the body worn insect repellent market share, owing to their ease of application. These topical products are generally formulated to be skin-friendly and offer moisturising and hydrating properties, which makes them a viable option.

Due to rising environmental awareness, several insect-repellent creams and oils now contain natural ingredients such as eucalyptus oil that do not cause any harmful side effects. Additionally, these products contain active ingredients such as DEET, picaridin, and natural oils that are most effective in providing protection against these insects.

Competitive Landscape

3M Company, incorporated in 1902, is an innovative material science company, with its headquarters in Minnesota, the United States. Its product portfolio includes abrasives, tapes, medical and personal protective equipment, and film and sheeting, among others.

S.C. Johnson & Son, Inc. is a multinational manufacturer of chemicals, in body worn insect repellent industry, founded in 1886 and based in Wisconsin, the United States. Some of its well-known brands include Glade®, Mrs Meyer’s®, Raid®, Windex®, Scrubbing Bubbles®, and Ziploc®, among others.

Spectrum Brands, Inc., established in 2005 as a successor of Rayovac company, is a home essential corporation. It is headquartered in Wisconsin, the United States, and enforces sustainable solutions to conserve the natural resource and minimise its carbon footprint.

Other body worn insect repellent market players include Reckitt Benckiser Group PLC, AgraCo Technologies International, LLC, Coghlan's Ltd., ARBICO Organics™, PIC Corporation, Sawyer Products, Inc., and Dabur India Ltd., among others.

Body Worn Insect Repellent Market Regional Analysis

As per the body worn insect repellent market analysis, North America accounts for a substantial share of the global market, due to increased consumer spending on insect-repellent products. The growing cases of vector-borne diseases in the region also fuel the demand for effective insect repellents.

Meanwhile, the Asia Pacific is expected to witness sizeable growth in the foreseeable future as the region has a high prevalence of mosquito-borne diseases.

Key Highlights of the Report

Body Worn Insect Repellent Market Report Snapshots

Body Worn Insect Repellent Market Size

Body Worn Insect Repellent Market Growth

Body Worn Insect Repellent Market Trends

Body Worn Insect Repellent Companies

Body Worn Insect Repellent Market Regional Analysis