Global Body Lotion Market Report and Forecast 2024-2032

Global Body Lotion Market Size

The global body lotion market reached approximately USD 52.46 billion in 2023. The market is projected to grow at a CAGR of 5.10% between 2024 and 2032, reaching a value of around USD 82.35 billion by 2032.

Global Body Lotion Market Outlook

• As per the research conducted by Google and Meta in February 2024, the search for body skin care witnessed an increase of 1025 per cent since December 2023.

• Spate, a consumer trends tracker based in the United States, stated that there is 68 per cent year-on-year growth for collagen body lotion.

• Pinterest research states that the rising trend of spas at home has boosted the body care sector.

Global Body Lotion Market Growth

Growth of the personal care sector, rising skincare awareness, and rise in disposable income are some of the influential factors boosting the market growth. Due to increased penetration of the internet, consumers are becoming more conscious regarding their skin health, which has led to a surge in the usage of moisturisers to provide hydration and protect the skin barrier. Due to the increased purchasing power of consumers, there has been an increased investment in premium and personalised body lotions that address their specific needs.

The demand for organic and natural ingredients-based products has witnessed a surge in the market and led the market players to increase investment in this segment as these products do not contain any harsh chemicals and substances that can be harmful to the skin and cause environmental pollution. Samisha Organic, an organic skincare brand, announced the launch of its natural moisturiser suitable for dry skin in June 2022.

The advent of AI is one of the crucial trends boosting the market development worldwide. AI-based apps and platforms can aid customers in making informed decisions by assessing their skincare issues and skin type and offering the best product recommendations. Social media has also left a profound impact on the body care sector with platforms such as YouTube, TikTok, and Instagram allowing the influencers to advertise their favourite products to their followers.

Body lotion providers are further boosting their marketing efforts to reach a broad range of customers. For instance, mCaffeine announced the launch of its ‘Irresistibly Smooth’ campaign in November 2023 to promote its wintercare choco body lotion range.

Global Body Lotion Industry Segmentation

“Global Body Lotion Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Dry Skin

• Oily Skin

• Normal Skin

• Sensitive Skin

• Others

Market Breakup by Packaging

• Bottles

• Tubes

• Pumps

• Others

Market Breakup by End Use

• Male

• Female

• Kids

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets 

• Convenience Stores

• Online Channel

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Body Lotion Market Share

The body lotion for dry skin is created for those with dry, flaky, and devoid of moisture skin. These lotions could include oils, shea butter, cocoa butter, and glycerine among other substances. Salicylic acid and tea tree oil are two components of body lotions for oily skin that provide a light, oil-free lotion. Normal body lotions focus on skin health and offer a modest moisturizing impact to avoid dryness. Lotions for sensitive skin are intended for people with skin that is prone to allergies and is sensitive. These body creams are mostly free of dyes and smells and contain mild, hypoallergenic ingredients.

Leading Companies in Body Lotion Market

The market players are increasing their promotion and advertising activities to gain a competitive edge in the market.

• Johnson & Johnson Services, Inc. 

• Beiersdorf AG 

• Estee Lauder Inc.

• Unilever plc 

• Procter & Gamble Company 

• Coty Inc. 

• Groupe Clarins 

• Natura &Co Group of Companies 

• Galderma SA 

• Shiseido Co., Ltd. 

• Others

Key Highlights of the Report