The global body lotion market reached approximately USD 55.14 Billion in 2025. The market is projected to grow at a CAGR of 5.10% between 2026 and 2035, reaching a value of around USD 90.68 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per the research conducted by Google and Meta in February 2024, the search for body skin care witnessed an increase of 1025 per cent since December 2023.
Spate, a consumer trends tracker based in the United States, stated that there is 68 per cent year-on-year growth for collagen body lotion.
Pinterest research states that the rising trend of spas at home has boosted the body care sector.
Compound Annual Growth Rate
5.1%
Value in USD Billion
2026-2035
*this image is indicative*
Growth of the personal care sector, rising skincare awareness, and rise in disposable income are some of the influential factors boosting the market growth. Due to increased penetration of the internet, consumers are becoming more conscious regarding their skin health, which has led to a surge in the usage of moisturisers to provide hydration and protect the skin barrier. Due to the increased purchasing power of consumers, there has been an increased investment in premium and personalised body lotions that address their specific needs.
The demand for organic and natural ingredients-based products has witnessed a surge in the market and led the market players to increase investment in this segment as these products do not contain any harsh chemicals and substances that can be harmful to the skin and cause environmental pollution. Samisha Organic, an organic skincare brand, announced the launch of its natural moisturiser suitable for dry skin in June 2022.
The advent of AI is one of the crucial trends boosting the market development worldwide. AI-based apps and platforms can aid customers in making informed decisions by assessing their skincare issues and skin type and offering the best product recommendations. Social media has also left a profound impact on the body care sector with platforms such as YouTube, TikTok, and Instagram allowing the influencers to advertise their favourite products to their followers.
Body lotion providers are further boosting their marketing efforts to reach a broad range of customers. For instance, mCaffeine announced the launch of its ‘Irresistibly Smooth’ campaign in November 2023 to promote its wintercare choco body lotion range.
“Global Body Lotion Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Packaging
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
The body lotion for dry skin is created for those with dry, flaky, and devoid of moisture skin. These lotions could include oils, shea butter, cocoa butter, and glycerine among other substances. Salicylic acid and tea tree oil are two components of body lotions for oily skin that provide a light, oil-free lotion. Normal body lotions focus on skin health and offer a modest moisturizing impact to avoid dryness. Lotions for sensitive skin are intended for people with skin that is prone to allergies and is sensitive. These body creams are mostly free of dyes and smells and contain mild, hypoallergenic ingredients.
The market players are increasing their promotion and advertising activities to gain a competitive edge in the market.
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In 2025, the market reached an approximate value of USD 55.14 Billion.
The market is estimated to grow at a CAGR of 5.10% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 90.68 Billion by 2035.
The market is being driven by growth of the personal care sector, rising skincare awareness, and a rise in disposable income.
The key trends aiding the market include demand for organic and natural ingredients-based products, the advent of AI, and the influence of social media.
Regions considered in the market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Based on packaging, market segmentations include bottles, tubes, and pumps, among others.
Different end uses are male, female, and kids.
The major players in the market are Johnson & Johnson Services, Inc., Beiersdorf AG, Estee Lauder Inc., Unilever plc, Procter & Gamble Company, Coty Inc., Groupe Clarins, Natura &Co Group of Companies, Galderma SA, and Shiseido Co., Ltd., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Packaging |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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