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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Bluetooth Beacons Market Outlook
The global bluetooth beacons market is expected to grow at a CAGR of about 80% in the forecast period of 2024-2032.
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North America Aiding the Bluetooth Beacons Market
North America has become one of the leading regions in the global bluetooth beacon that can be attributed to the ongoing adoption of technology in the hospitality and retail industries. Offering coupons and growing trade promotions have now become the standard in order to drive sales in a competitive marketplace. This has allowed retailers to make personalised deals and coupons available. The United States has made a major contribution to the development of the bluetooth beacon and iBeacon markets in North America, followed by Canada. Technology is providing a boost to the iBeacon segment of the global market, representing higher market share and valuation. The retail end-user segment of the North America bluetooth beacon and iBeacon markets is expected to have a high profile in the coming years.
Bluetooth Beacons: Market Segmentation
Beacons are used by organisations to transmit content and information that are contextually important to users at specific locations. They open the possibility of linking the online virtual environment to the offline physical world by providing context-aware information to mobile users. Bluetooth beacons relay signals and messages to smart devices under range in the form of alerts. Essentially, they consist of a chip and various electronic components on a small circuit board.
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Based on technology, the market is divided into the following:
- Eddystone
- iBeacon
- Alt Beacon
- Others
The product finds wide end-uses in the following sectors:
- Travel and Tourism
- Retail
- BFSI
- Healthcare
- Others
The regional markets for bluetooth beacons can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Rising Product Distribution Bolstering the Market Growth
The rising reach of the distribution channels including hypermarkets, supermarkets, specialty stores, department stores, cash and carry shops and discounters, is boosting the growth of the bluetooth beacon market. This is because bluetooth beacons are used in retail industries to provide consumers with offers, flash sales, product details, or simply to speed up the checkout process by contactless payment systems. Product distribution and multi-channel marketing have now become key trends in the retail sector, propelling the growth of the bluetooth beacon industry, as manufacturers are compelled to improve beacon software. Bluetooth beacons are also in high demand from airports and ground transit hubs, as they allow instant notification of flight delays, departures and gate and platform details to passengers.
Key Industry Players in the Global Bluetooth Beacons Market
The report gives a detailed analysis of the following key players in the global bluetooth beacons market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Estimote, Inc.,
- Accent Advanced Systems, S.L.U.,
- MOKOSmart
- Zebra Technologies Corp.
- Kartographers Technologies Pvt. Ltd.
- Radius Networks, Inc.
- Kontakt.io
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Technology |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 80% between 2024 and 2032.
The market is being driven by the growing adoption of innovative technologies in the retail and hospitality sectors, the increasing offerings of coupons and trade promotions by retailers, and the expansion of distribution channels.
The key trends guiding the market include the increasing use of product distribution and multi-channel marketing by retailers and the growing demand for bluetooth beacons in airports and ground transit hubs.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major technologies considered in the market report are Eddystone, iBeacon, and Alt Beacon, among others.
The major end uses of the product are travel and tourism, retail, BFSI, and healthcare, among others.
The key players in the market include Estimote, Inc., Accent Advanced Systems, S.L.U., MOKOSmart, Zebra Technologies Corp., Kartographers Technologies Pvt. Ltd., Radius Networks, Inc., and Kontakt.io, among others.
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