Global Bilberry Extract Market Report and Forecast 2024-2032

Global Bilberry Extract Market Outlook

The global bilberry extract market is being aided by the growing bilberry and bilberry products market, which is expected to grow at a CAGR of 13% in the forecast period of 2024-2032.

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Increasing Demand in Various End Use Sectors to Aid the Bilberry Extract Industry Growth

In the food and beverages industry, bilberry extracts are used as a delicacy and a natural flavouring agent. These extracts are also found in cosmetics and personal care products owing to their antioxidant properties. Moreover, the various health benefits of bilberry, apart from its anthocyanin-related antioxidant effects, are driving the demand for bilberry extract in the pharmaceutical industry. The growing research activities regarding bilberry’s genoprotective and anticancer effects, cardioprotective effects, and anti-inflammatory properties, among others are expected to aid the growth of the segment. The growing popularity of these extracts to promote night vision and reduce vascular permeability and capillary fragility is anticipated to boost the industry growth.

Region-wise, Europe is expected to provide enhanced growth opportunities for the market expansion in the forecast period as bilberry is native to European region. Further, increasing health awareness in developed regions like North America will further contribute to the industry growth.

Bilberry Extract: Market Segmentation

Bilberry extract refers to the extract obtained from Bilberries (Vaccinium myrtillus L.), a primarily Eurasian species of low-growing shrubs. Bilberries are sometimes referred to as European blueberries. These edible, dark blue berries are widely known for their health benefits. Bilberries are rich in anthocyanin, a polyphenolic component that is known for its antioxidant properties and found in other berry fruits as well. However, bilberry has relatively higher anthocyanin content compared to other berries, like strawberry, elderberry, cranberry, and raspberry, and contains small quantities of vitamin C, catechin, and quercetin.

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By source, the market is bifurcated into:

• Organic
• Conventional

Based on form, the industry can be segmented into:

• Liquid
• Powder
• Tablets/Capsules
• Others

The market is divided based on sales channel into:

• Direct Sales
• Indirect Sales

On the basis of end use, the industry can be categorised into:

• Food and Beverages
• Pharmaceuticals
• Cosmetics and Personal Care
• Dietary Supplement
• Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Increasing Preference for Natural Products and the Rising Demand for Functional Foods to Bolster the Growth of the Bilberry Extract Industry

The increasing health awareness among consumers is resulting in increased demand for natural products, which is aiding the growth of the bilberry extract industry globally. The great taste of bilberry, along with its many health benefits, is driving its demand in various industries. Additionally, increasing demand for functional foods and dietary supplements is also favouring the bilberry extract industry.

Over the forecast period, the growing R&D activities and clinical trials to demonstrate the effectiveness of bilberry as a possible ingredient to combat chronic and infectious diseases are expected to accelerate the market growth. Further, the growing innovations by the key players and the rising online sales are expected to bode well for the market growth.

Key Industry Players in the Global Bilberry Extract Market

The report gives a detailed analysis of the following key players in the global bilberry extract market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Bio Botanica, Inc.
• Foodchem International Corporation
• NOW Health Group, Inc.
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report