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Consumers are increasingly health-conscious, seeking products that are perceived as safer and more beneficial for their health. Natural betaine, derived from sources like sugar beets, is often viewed as a healthier alternative to synthetic variants because it is extracted from plants without the use of harsh chemicals. Consumers are also scrutinising product labels more than ever, preferring products with ingredients that are easy to understand and that they perceive as minimally processed. Natural betaine fits well within the clean label ethos, contributing to its rising demand in both the food and personal care sectors.
The companies are launching innovative healthcare and pharmaceutical products, driving the consumption of betaines and promoting the betaines market development. In March 2023, Cosette Pharmaceuticals announced the launch of Betaine Anhydrous Powder. The launch of this AB-rated equivalent to Cystadane® underscores Cosette's commitment to providing safe, efficacious, and accessible treatment options for patients and healthcare providers dealing with homocystinuria.
Betaines Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global betaines market attained a value of about USD 4.12 billion.
The market is projected to grow at a CAGR of 5.4% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 6.61 billlion by 2032.
The major drivers for the market include rising demand for better nutrition and dietary supplements, multifunctionality of betaine as surfactants and methyl donor, and the growing demand from end-use segments.
The key trend guiding the growth of the betaines market include the growing awareness regarding the health drinks and the consumption of dietary supplements.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.
The major types of betaines in the market are natural and synthetic.
The significant applications of betaines are industrial and home and personal care (as surfactants), with the home and personal care industry leading the market.
The major grade segments in the market are home and personal care and food and beverages.
The major players in the market are Inolex Inc., Kao Corporation, Evonik Industries AG, Solvay S.A., Clariant Corporation, Lubrizol Corporation, Stepan Company, and Colonial Chemical Inc., among others.
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