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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Beer Market Trends
One of the key trends in the market is rising popularity of no/low alcohol beer alternatives, driven by health and wellness concerns, improvement in product quality, reduced societal stigma surrounding no/low alcohol consumption, and a growing array of choices available to consumers. Notably, ale beer was the only segment to demonstrate volume growth in 2022, reflecting this shift in consumer preferences.
The importance of digital connections and social media marketing for beer also propels the beer market growth. Breweries are leveraging digital marketing to reach new audiences and connect with existing customers through virtual tastings, influencer collaborations, and engaging content. Social media platforms like Instagram, Facebook, and Twitter have become crucial for showcasing products and building a loyal following. Additionally, breweries are using hashtags, memes, and humor to capture attention and create a sense of community. The rise of beer-centric social media platforms like Untappd has also enabled breweries to connect with beer enthusiasts and attract new customers.
Beer Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the beer market reached an approximate value of USD 649.63 billion.
The market is expected to grow at a CAGR of 3.0% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to USD 847.65 billion by 2032.
The major drivers of the market include rising disposable incomes, increasing preference for beer, investments by industry players in emerging markets, and growing younger population.
Key trends aiding market expansion include the premiumisation of beer, introduction of low calorie and alcohol-free variants, and popularity of new flavours like blueberry, strawberry, peach, chocolate, and lemon are the major trends of the market.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The leading product types in the market are standard lager, premium lager, and speciality beer, among others.
The alcohol content of beer in the market includes high, low, and alcohol-free.
Supermarkets and hypermarkets, on-trades, speciality stores, and convenience stores, among others, are the leading distribution channels of beer in the market.
Key players in the market are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co., and United Breweries Ltd, among others.
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Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124