Global Beer Market Report and Forecast 2024-2032

Beer Market Share

The lager segment is the highest contributor to the market, driven by the trend towards on-premises serving and the rise in beer cafes, lounges, and party clubs

Standard lager accounts for the largest share of the market, driven by its affordability and widespread availability. This mass-produced, light-bodied segment caters to mainstream consumers. Major brewers like Anheuser-Busch InBev and Carlsberg Group dominate this segment with their flagship brands like Budweiser and Carlsberg.

The speciality beer segment in beer market report, encompassing unique styles like ales, stouts, and seasonal offerings, appeals to discerning consumers who desire distinctive, artisanal experiences. Craft breweries have been at the forefront of this trend, introducing a diverse array of flavours and styles to the market. Moreover, the total number of operating craft breweries reached an all-time high of 9,683 in 2023, including 2,071 microbreweries, 3,467 brewpubs, 3,900 taproom breweries, and 245 regional craft breweries. The rising number of craft breweries all over the world is contributing to this segment’s growth.

Macro-breweries have significant market presence and are expected to continue growing

Macro-breweries have a substantial beer market share as they are large-scale breweries that produce a significant volume of beer. They are known for their efficiency and ability to produce large quantities of beer at a lower cost. Macro-breweries are often associated with well-known brands such as Budweiser, Carlsberg, and Heineken. These breweries typically use large tanks and automated processes to brew their beer, which allows them to produce large quantities quickly and at a lower cost. For example, Anheuser-Busch InBev, one of the largest brewers in the world, produces over 30 billion liters of beer annually using its macro-brewery facilities.

Micro-breweries, on the other hand, are smaller, independent breweries that produce smaller quantities of beer. Such breweries are often associated with craft beer and are popular among beer enthusiasts. These breweries typically use smaller tanks and manual processes to brew their beer, which allows them to focus on quality and experimentation. For example, craft micro-breweries like Sierra Nevada and Dogfish Head are known for their unique beer styles and are popular among beer enthusiasts.

Beer Market Report Snapshots

Beer Market Size

Beer Market Growth

Beer Market Trends

Beer Market Share

Beer Companies

Beer Market Regional Analysis