Global Beer Market Report and Forecast 2025-2034

Beer Market Growth

Beer is referred to as an alcoholic beverage made with water, starch source (such as malted barley), brewer's yeast, flavouring such as hops, and various cereal grains, such as rice, wheat, corn, and rye. It has an alcohol content ranging from below 3% to 40% alcohol by volume (ABV), depending upon the style and recipe of the formulation. Beer like ale and lager are largely consumed across the world.

The beer market expansion is being fuelled by the premiumisation of beer as manufacturers are utilising high-quality ingredients and advanced brewing techniques to produce superior and high-end products. The market is further impelled by the introduction of new flavours, including blueberry, strawberry, peach, chocolate, and lemon, which enhances the taste of beer. For instance, American brewing company Anheuser-Busch’s Natural Light, a reduced-calorie light beer brand, recently launched Naturdays, a strawberry lemonade-flavoured beer. Further, the beer market is witnessing an increase in the demand for beer, particularly in emerging economies due to a large base of young population, leading to a rise in the investments by various international alcohol brands.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Key Trends and Developments

Beer Market Trends

One of the key trends in the market is rising popularity of no/low alcohol beer alternatives, driven by health and wellness concerns, improvement in product quality, reduced societal stigma surrounding no/low alcohol consumption, and a growing array of choices available to consumers. Notably, ale beer was the only segment to demonstrate volume growth in 2022, reflecting this shift in consumer preferences.

The importance of digital connections and social media marketing for beer also propels the beer market growth. Breweries are leveraging digital marketing to reach new audiences and connect with existing customers through virtual tastings, influencer collaborations, and engaging content. Social media platforms like Instagram, Facebook, and Twitter have become crucial for showcasing products and building a loyal following. Additionally, breweries are using hashtags, memes, and humor to capture attention and create a sense of community. The rise of beer-centric social media platforms like Untappd has also enabled breweries to connect with beer enthusiasts and attract new customers.

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Beer Industry Segmentation

Market Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Speciality Stores
• Convenience Stores
• Others

Market Breakup by Region:

• North America 
• Europe 
• Asia Pacific 
• Latin America 
• Middle East and Africa

Beer Market Share

The lager segment is the highest contributor to the market, driven by the trend towards on-premises serving and the rise in beer cafes, lounges, and party clubs

Standard lager accounts for the largest share of the market, driven by its affordability and widespread availability. This mass-produced, light-bodied segment caters to mainstream consumers. Major brewers like Anheuser-Busch InBev and Carlsberg Group dominate this segment with their flagship brands like Budweiser and Carlsberg.

The speciality beer segment in beer market report, encompassing unique styles like ales, stouts, and seasonal offerings, appeals to discerning consumers who desire distinctive, artisanal experiences. Craft breweries have been at the forefront of this trend, introducing a diverse array of flavours and styles to the market. Moreover, the total number of operating craft breweries reached an all-time high of 9,683 in 2023, including 2,071 microbreweries, 3,467 brewpubs, 3,900 taproom breweries, and 245 regional craft breweries. The rising number of craft breweries all over the world is contributing to this segment’s growth.

Macro-breweries have significant market presence and are expected to continue growing

Macro-breweries have a substantial beer market share as they are large-scale breweries that produce a significant volume of beer. They are known for their efficiency and ability to produce large quantities of beer at a lower cost. Macro-breweries are often associated with well-known brands such as Budweiser, Carlsberg, and Heineken. These breweries typically use large tanks and automated processes to brew their beer, which allows them to produce large quantities quickly and at a lower cost. For example, Anheuser-Busch InBev, one of the largest brewers in the world, produces over 30 billion liters of beer annually using its macro-brewery facilities.

Micro-breweries, on the other hand, are smaller, independent breweries that produce smaller quantities of beer. Such breweries are often associated with craft beer and are popular among beer enthusiasts. These breweries typically use smaller tanks and manual processes to brew their beer, which allows them to focus on quality and experimentation. For example, craft micro-breweries like Sierra Nevada and Dogfish Head are known for their unique beer styles and are popular among beer enthusiasts.

Leading Companies in the Beer Market

Other key players in the global beer market include Sierra Nevada Brewing Co. and United Breweries Ltd, among others.

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Beer Market Analysis by Region

The largest market is Asia Pacific, and North America is expected to be the fastest-growing market

North America dominates the market, driven by the United States which is one of the largest beer producers and consumers in the world.  The U.S. beer market has seen strong growth in recent years, with production reaching 24.8 million barrels in 2021, an 8% increase. This growth has been fueled by the rising popularity of craft beer, with the number of craft breweries in the U.S. reaching 9,118 in 2021, up from 8,391 in 2019.

Major beer companies have been expanding their presence in the region through new product launches and partnerships. For example, in March 2023, WWE star Stone Cold Steve Austin partnered with El Segundo Brewing to release Broken Skull American Lager beer. Additionally, the growing preference for low-alcohol and non-alcoholic beers has also contributed to the North American beer market growth.

The market in Asia Pacific, in contrast, is driven by the rising disposable incomes, urbanisation, and changing consumer preferences. Additionally, expanding young adult populations, increasing westernisation of lifestyles, and a growing beer culture contribute to the region's accelerating demand for various types of beer products. The increasing popularity of beer in social gatherings and the rise of beer tourism are other trends driving the growth of the market.

Beer Market Report Snapshots

Beer Market Size

Beer Market Growth

Beer Market Trends

Beer Market Share

Beer Companies

Beer Market Regional Analysis