Global Beauty Fridge Market Report and Forecast 2024-2032

Global Beauty Fridge Market Outlook

The global beauty fridge market size attained approximately USD 148.74 million in 2023. The market is further estimated to grow at a CAGR of 6.7% in the forecast period of 2024-2032, reaching a value of around USD 267.62 million by 2032.

Key Trends in the Market

Beauty fridge is a compact sized fridge that resembles a regular mini fridge and is used to store skincare products. These fridges provide an efficient storage for skincare products such as serums, creams, and face masks, and help preserve their quality and effectiveness.

• A rise in the beauty and personal care industry, coupled with increased consumer awareness regarding the benefits of adding active and organic ingredients to their skincare routine, is boosting the beauty fridge market growth. Refrigerating skincare products, in case of certain ingredients, can increase their effectiveness, allowing the skin to absorb more products, while also extending their shelf life.

• A crucial trend shaping the market is the advancement in technology and increased innovations by key players to launch beauty fridges with features such as temperature regulation, automatic defrosting, smart display of temperature, LED lights, silent mode, and mirrored front, to attract more customers. These mini skincare fridges have gained rapid popularity on social media and are increasingly becoming available through online channels.

• The increased popularity of cryotherapy tools and cryo beauty products, including ice rollers, due to their ability to combat puffiness and redness and offer a soothing sensation is another key trend favouring the market growth.

Global Beauty Fridge Market Analysis

Based on capacity, the market is divided into up to 4 litres, 4 litres to 7 litres, 7 litres to 10 litres, and more than 10 litres. The market, on the basis of distribution channel, is bifurcated into online and offline. The beauty fridge market segmentation based on region includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Church & Dwight Co., Inc. (Flawless)  

• Teami LLC  

• Quick Beauty Pty. Ltd.

• Cooseon, Ltd. 

• Koolatron  

• Nekteck, Inc. (Crownful)  

• Cooluli  

• HCK 

• RJ Brands, LLC (Chefman)  

• FaceTory Inc  

• International Aesthetics Private Limited (SkinbydrG)  

• Other

Market Share by Capacity

The up to 4 litres segment is expected to occupy a considerable beauty fridge market share owing to its compact size. Its portable nature makes it easier to transport from one place to another and its energy-efficiency makes it a sustainable option compared to its counterparts. Moreover, taking into consideration the average size of skincare products, the capacity up till 4 litre fridge is the most optimum-sized and affordable beauty fridge for the masses. Meanwhile, 4 to 7 litres capacity is more suitable for influencers, celebrities, or beauty gurus, who utilise these products more often and in relatively greater volume.

Market Share by Region

North America accounts for a healthy share of the market due to increased consumption of beauty and skin care products in the region. Furthermore, the rise in disposable income of the demographic provides them the means to invest in personal care products, such as expensive skincare regimens and devices like beauty fridge. The increased launches of products with active ingredients and the expansion of beauty salons and parlours in the region are also expected to drive the beauty fridge market demand. Meanwhile, in Europe, the increased penetration of international cosmetic brands, coupled with the increasing interest of people in clean beauty and organic skincare products is favouring the regional market growth.

Competitive Landscape

Church & Dwight Co., Inc. (Flawless), founded in 1847, is a consumer goods company based in New Jersey, United States. The company offers innovative beauty solutions for healthy skin, including personal care and speciality products, among others.

Koolatron, a global supplier of refrigeration products, founded in 1983, has its headquarters in Ontario, Canada. Some of their popular products include thermoelectric cooler, wine cellars, and rain barrel, among others.

Cooluli, founded in 2016 and based in New York, United States, is a supplier of custom-built and high-end electric thermal and coolers.

Other market players include Teami LLC, Quick Beauty Pty. Ltd., Cooseon, Ltd., Nekteck, Inc. (Crownful), HCK, RJ Brands, LLC (Chefman), FaceTory Inc, and International Aesthetics Private Limited (SkinbydrG), among others.

Key Highlights of the Report