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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Global Beauty Devices Market Outlook

The global beauty devices market size reached a value of approximately USD 35.43 billion in 2024. The market is further expected to grow at a CAGR of 4.4% between 2025 and 2034, reaching a value of USD 52.35 billion by 2034.

Global Beauty Devices Market Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion 35.43
Market Size 2034 USD Billion 52.35
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 4.4%
CAGR 2025-2034 - Market by Region Asia Pacific 5.0%
CAGR 2025-2034 - Market by Country India 5.1%
CAGR 2025-2034 - Market by Country Brazil 4.9%
CAGR 2025-2034 - Market by Portability Portable 5.3%
CAGR 2025-2034 - Market by Application Home 4.8%
Market Share by Country 2023 Canada 2.2%

beauty devices market

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Key Trends in the Market

Devices used for maintaining personal hygiene and enhancing physical appearance are known as beauty devices. Some of the commonly used beauty devices include cleansing devices, hair removal devices, and acne devices. Depending upon the complexity and intended use of the device, beauty devices can be operated at salons, spas, or at home.

  • The growing prevalence of social media along with elevating concerns about physical appearance are the key trends fuelling the growth of the beauty device and personalized device market. The desire to beautify and enhance one’s appearance is increasing due to escalating number of advertisements and rising utilisation of social media.
  • Changing lifestyles along with hectic work schedules, poor eating habits and high levels of pollution are boosting the personalized beauty devices market growth. Due to such external factors, the demand for personalised beauty services and products is increasing as different skin types have dissimilar nourishment requirements as well as varying challenges.
  • A crucial trend fuelling the luxury beauty device market growth is the elevating popularity of spas and salons. This shift in preference is owed to the availability of a wide number of beaty salons coupled with growing number of working women. Rising disposable incomes have resulted in women splurging more on luxury beauty services.
  • Meanwhile, hectic work schedules and elevating prices of beauty services have also resulted in an increasing number of women opting for at home beauty services, aiding the growth of the at-home beauty devices market. The convenience along with the cost-efficient nature is anticipated to increase the demand of beauty devices for at home application.

Market Analysis

On the basis of product type, the market is segmented into acne devices, hair removal devices, hair growth devices, cleansing devices, oxygen and steamer devices, and rejuvenation devices, among others. Based on portability, the market is bifurcated into portable and fixed. On the basis of application, the market is divided into salon, spa, and home, among others. By region, the market is segregated into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global beauty device market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

  • Koninklijke Philips N.V.
  • Candela Corporation
  • Panasonic Holdings Corporation
  • HomeSkinovations (HSN)
  • Nu Skin Enterprises Inc.
  • L'Oréal S.A.
  • PhotoMedex, Inc.
  • Lumenis Ltd.
  • TRIA Beauty
  • FOREO
  • Others

beauty devices market by segments

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Market Share by Product Type

As per beauty devices market forecast, hair removal devices are expected to account for a significant portion of the market share of beauty devices around the globe over the forecast period. This growth is owed to increasing prevalence of hormonal imbalance cases, rising occurrence of polycystic ovary syndrome (PCOS) and polycystic ovarian disease (PCOD), and hormonal disorders among women. These factors increase the facial hair growth for women and thus, are fuelling the beauty devices market value. Furthermore, hair removal treatments are becoming increasingly expensive due to their growing demands, therefore increasing number of women are investing in hair removal devices as they last longer and are comparatively lower in costs.

Market Share by Region

North America is anticipated to hold a major portion of the share of the market in the upcoming years at a regional level. This is due to growing prevalence of skin and hair issues, rising geriatric population, popularity of beauty devices, and presence of various key players in the region. Factors aiding the growth of US beauty device market include increasing focus on physical appearance and developing healthcare infrastructure. Additionally, increasing product launches and approval for new products if further bolstering the growth of the beauty devices market in the North America region. Meanwhile, the beauty devices market Europe is also expected to witness growth over the forecast period due to factors such as increasing presence of salons and spas in the region.

CAGR 2025-2034 - Market by Country
India 5.1%
Brazil 4.9%
China 4.8%
Saudi Arabia 4.7%
UK 4.3%
USA 4.1%
Canada XX%
France XX%
Italy XX%
Japan XX%
Australia XX%
Mexico XX%
Germany 3.9%

Competitive Landscape

Koninklijke Philips N.V. was founded in 1891 and is headquartered in Amsterdam, Netherlands. It is one of the largest conglomerate corporations in the world focused on health technology. Their innovations aim to improve the wellbeing and health of their consumers while their tools aid clinicians is making precision diagnoses and delivering personalised treatments.

Candela Corporation was founded in 1986 and is headquartered in California in the United States. They offer an extensive range of drivers, miniatures, LED light bulbs, sockets, fixtures, and ballasts, among others. The highly trained specialists of Candela Corporation provide customers with technical guidance while selecting LED and SSL lighting systems, among others.

Panasonic Holdings Corporation is an appliance, electrical and electronics manufacturing company that was established in 1918 and is headquartered in Osaka, Japan. They are committed to enhancing the overall well-being of society and the lives of individuals across the globe. They offer wide range of products and services such as rechargeable batteries, consumer electronics, and industrial systems.

Other market players include HomeSkinovations (HSN), Nu Skin Enterprises Inc., L'Oréal S.A., PhotoMedex, Inc., Lumenis Ltd., TRIA Beauty, and FOREO, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Portability
  • Application
  • Region
Breakup by Product Type
  • Acne Devices
  • Hair Removal Devices
  • Hair Growth Devices
  • Cleansing Devices
  • Oxygen and Steamer Devices
  • Rejuvenation Devices
  • Others
Breakup by Portability
  • Portable
  • Fixed
Breakup by Application
  • Salon
  • Spa
  • Home
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis 
  • Porter's Five Forces Analysis 
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Koninklijke Philips N.V.
  • Candela Corporation
  • Panasonic Holdings Corporation
  • HomeSkinovations (HSN)
  • Nu Skin Enterprises Inc.
  • L'Oréal S.A.
  • PhotoMedex, Inc.
  • Lumenis Ltd.
  • TRIA Beauty
  • FOREO
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market size reached a value of approximately USD 35.43 billion in 2024.

The market is expected to grow at a CAGR of 4.4% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 52.35 billion by 2034.

The major market drivers include growing concerns regarding physical appearance, changing lifestyles, and rising applications of beauty devices for maintaining personal hygiene and enhancing physical appearances.

The key trends influencing the market include increasing demand for personalised beauty treatments, growing influence of social media, and rising popularity of luxury beauty treatments.

Hair removal devices are generally considered safe, however, suitability depends on the skin and hair type, therefore, it is recommended to do a patch test before using a new device.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The major applications of beauty devices in the market are salon, spa, and home, among others.

The significant product types of beauty devices in the market include acne devices, hair removal devices, hair growth devices, cleansing devices, oxygen and steamer devices, and rejuvenation devices, among others.

The key players in the beauty devices market are Koninklijke Philips N.V., Candela Corporation, Panasonic Holdings Corporation, HomeSkinovations (HSN), Nu Skin Enterprises Inc., L'Oréal S.A., PhotoMedex, Inc., Lumenis Ltd., TRIA Beauty, and FOREO, among others.

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