Global Beard Trimmer Market Report and Forecast 2024-2032

Global Beard Trimmer Market Outlook

The global beard trimmer market size reached a value of approximately USD 6.72 billion in 2023. The market is further projected to grow at a CAGR of 8.40% between 2024 and 2032, reaching a value of USD 13.89 billion by 2032.

Key Trends in the Market

A beard trimmer is a device used for cutting or trimming finer and shorter hair, like body and facial hair. This grooming tool consists of a set of sharp cutting blades within a protective covering and allows the user to adjust and define their beard according to the desired length, shape, and size.

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• The major beard trimmer market trends include the rising influence of social media and increasing investments by manufacturers on product marketing. The showcase of well-groomed and styled beards on various social media platforms by influencers is boosting the demand for beard trimmers.

• Increasing consciousness of male consumers about their physical appearance is another key trend propelling the utilisation of beard trimmers across the globe. Altering cultural practices and the rising awareness of grooming are increasing the adoption of beard trimmers.

• The manufacturers are focusing on introducing novel products with advanced trimming and safety features for beard trimmers. These features include adjustable length settings, digital displays, precision trimming, and cordless operation, among others.

Global Beard Trimmer Market Analysis

On the basis of product type, the market is bifurcated into cordless and corded. Based on price category, the market is divided into low, medium, and high. On the basis of end use, the market is segregated into commercial and personal, among others. Based on distribution channel, the market is classified into hypermarkets and supermarkets, speciality stores, and online stores, among others. On the basis of region, the beard trimmer market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global beard trimmer market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Wahl Clipper Corporation

• Koninklijke Philips N.V.

• Andis Company

• Sunbeam Products, Inc.

• Panasonic Corporation

• Procter & Gamble Co. (Braun)

• Brio Product Group

• Conair LLC

• Walker & Co. Brands, Inc.

• Havells India Ltd.

• Others

Market Share by Product Type

By product type, cordless beard trimmers are likely to account for a significant portion of the m arket. As compared to corded beard trimmers, cordless beard trimmers offer significantly lower torque and allow for efficient removal of facial and body hair. These beard trimmers can also be used on road trips and camping as they usually contain a battery and do not require to be constantly plugged-in during operation. Cordless beard trimmers also allow easy mobility and are helpful in getting rid of hair from hard-to-reach areas, further boosting their utilisation.

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Market Share by Region

The market for beard trimmer is projected to witness significant growth in the region of North America over the forecast period. This growth can be attributed to the adoption of novel and aggressive marketing strategies by the manufacturers and distributors in the region. The increasing emphasis on grooming is also aiding the beard trimmer market growth in North America. Novel product launches with advanced features and protection along with rising disposable incomes are further boosting the utilisation of beard trimmers.

Competitive Landscape

Wahl Clipper Corporation is a world leader in distribution and manufacturing of shavers, clippers, personal care devices, and trimmers, among others. This global leader of grooming products was established in 1919 and is headquartered in Illinois, United States.

Koninklijke Philips N.V. was founded in 1891 and is headquartered in Amsterdam, Netherlands. It is one of the largest conglomerate corporations in the world focused on health technology. Their innovations are aimed to improve the wellbeing and health of their consumers.

Panasonic Corporation is an appliance, electrical and electronics manufacturing company that was established in 1918 and is headquartered in Osaka, Japan. They are committed to enhancing the wellbeing of the society and the lives of individuals across the globe.

Other market players include Andis Company, Sunbeam Products, Inc., Procter & Gamble Co. (Braun), Brio Product Group, Conair LLC, Walker & Co. Brands, Inc., and Havells India Ltd., among others.

Key Highlights of the Report