Global Beach Umbrella Market Report and Forecast 2024-2032

Global Beach Umbrella Market Outlook

The global beach umbrella market size reached approximately USD 482.41 million in 2023. The market is further projected to grow at a CAGR of 5.0% between 2024 and 2032, reaching a value of USD 748.10 million by 2032.

Key Trends in the Market

Beach umbrella refers to a large umbrella used on beachside, restaurants, resorts, and hotels to provide shade against sunlight, rain, and heat. These umbrellas allow individuals to enjoy their vacation and spend quality time in sun while reducing the risk of sunburn and providing protection against harmful ultraviolet radiation.

• The increasing popularity of beach vacations owing to their ability to relax mind and body and provide the much-needed respite is bolstering the beach umbrella market growth. Such vacations allow individuals to experience the finest elements of the nature including sun, sand, water, and air. Beach umbrellas reduce the exposure to heat and sunlight, enhancing the comfort of the individuals.

• Rising investments and efforts by the key players of the market and manufacturers towards research and development activities in order to enhance the durability and quality of beach umbrellas and to diversify their product portfolio is supporting the market expansion.

• Increased provision of product customisations by various manufacturers is providing lucrative growth opportunities to the market. Customised beach umbrellas are extremely effective for outdoor marketing, while the availability of different colours provides a great outlook to the brand.

• Availability of beach umbrellas across different distribution channels is aiding the market expansion. Shopping via offline distribution channels including speciality stores, supermarkets, and hypermarkets allow consumers to personally assess the quality of the product, whereas online distribution channels provide fast delivery and hefty discounts.

Global Beach Umbrella Market Analysis

On the basis of product, the market is divided into table umbrella and tilting umbrella, among others. Based on material, the market is segregated into canvas and polyester, among others. On the basis of canopy shape, the market is classified into round, octagonal, and square, among others.

Based on distribution channel, the market is categorised into hypermarkets/ supermarkets, speciality stores, and online, among others. On the basis of region, the beach umbrella market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Huifeng Umbrella Co.,Ltd. 

• Frankford Umbrellas 

• Tommy Bahama R&R Holdings, Inc. 

• Impact Canopies Canada Inc. 

• East Coast Umbrella 

• beachBUB USA 

• The Umbrella Connection 

• Ezpeleta División Comercial, S.L.U.  

• Cape Cod Beach Chair Company, Inc. 

• AMMSUN Industrial Group Limited 

• Others

Market Share by Product

Tilting umbrellas are anticipated to account for a significant beach umbrella market share over the forecast period. These umbrellas have an additional joint and a pivoting feature that aids in the rotation of poles, providing flexibility to the users. Tilting umbrellas allow the users to adjust the angle by tilting the knob on top of it. The sturdiness of these umbrellas allows them to withstand the harshness of the outdoors, whereas the easy tilt feature provides quick protection against harsh sunlight.

Market Share by Region

North America is expected to account for a significant share of the market in the coming years. This growth can be attributed to the strong presence of various key market players in the region including Impact Canopies Canada Inc. and Frankford Umbrellas, among others. Rising disposable incomes and increasing popularity of beach tourism are bolstering the beach umbrella market demand in North America. Increased provision of customisations by various manufacturers for personal and professional applications is further supporting the market expansion.

Competitive Landscape

Huifeng Umbrella Co.,Ltd., headquartered in Guangdong, China, is one of the leading manufacturers of high quality beach umbrellas. The company has emerged as a one-stop solution for various custom umbrellas offered online.

Frankford Umbrellas, headquartered in New Jersey, United States, provides a wide range of residential and commercial shade products with a combination of durability, design, and quality. The are known for delivering quality umbrellas to hotels, resorts, and restaurants in various locations.

Impact Canopies Canada Inc., headquartered in California, United States, is a global leader in portable branding solutions. They provide custom products including marquee tents, display domes, and beach umbrellas, among others allowing companies to enhance their visibility at events.

Other beach umbrella market players include Tommy Bahama R&R Holdings, Inc., East Coast Umbrella, beachBUB USA, The Umbrella Connection, Ezpeleta División Comercial, S.L.U., Cape Cod Beach Chair Company, Inc., and AMMSUN Industrial Group Limited, among others.

Key Highlights of the Report