Global Bathtub Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Global Bathtub Market Growth

Between 2015 and 2050, the percentage of the global population aged 60 and above is projected to nearly double from 12% to 22%. By 2030, it is anticipated that one in six individuals worldwide will be 60 years or older. During this period, the number of people in this age group is expected to rise from USD 1 billion in 2020 to USD 1.4 billion. By 2050, the population of individuals aged 60 and above will reach 2.1 billion, effectively doubling. Furthermore, the demographic of those aged 80 and older is forecasted to triple from 2020 to 2050, reaching USD 426 million. This aging demographic is significantly driving the demand for bathtubs, particularly those designed with accessibility and safety features. As the elderly population expands, there is an increasing need for bathroom solutions that facilitate ease of use and minimise the risk of accidents, leading to bathtub market expansion.

Walk-in bathtubs, characterised by low thresholds, built-in seating, and grab bars, are gaining popularity among seniors and individuals with mobility challenges. In developed nations, where life expectancy is notably higher, there is a concerted effort to create age-friendly living spaces, including safe and comfortable bathroom environments. These bathtubs not only enhance convenience but also support older adults in preserving their independence and dignity.

As per the bathtub market analysis, in 2022, the global wellness economy attained a value of $5.6 trillion, reflecting an increase of nearly 14% compared to 2019. The growing interest in wellness has significantly influenced the demand for bathtubs, as individuals increasingly prioritise relaxation and self-care within their homes. Bathtubs equipped with spa-like amenities, including whirlpool jets and chromotherapy, have gained popularity due to their therapeutic advantages, which contribute to stress alleviation and enhance both mental and physical well-being in everyday life.

Key Trends and Developments

Global Bathtub Market Trends

The market is currently experiencing several pivotal trends that are propelling its growth. A notable trend is the heightened emphasis on luxury and wellness, as consumers are increasingly investing in bathtubs that offer spa-like features, including chromotherapy, hydrotherapy, and air jets, to elevate their home relaxation experience. Additionally, the aging demographic is influencing market demand, with a growing preference for walk-in bathtubs that provide safety and accessibility for seniors and individuals with mobility challenges, thereby leading to the bathtub market development.

Moreover, there is a significant movement towards sustainability. Consumers are actively seeking eco-friendly alternatives, prompting manufacturers to create water-efficient bathtubs constructed from recyclable or sustainable materials. Innovations in materials, such as lightweight and durable acrylic, have also facilitated the development of more creative and cost-effective designs.

Global Bathtub Industry Segmentation

Global Bathtub Market Share

Based on end use, the market is segmented into commercial and residential. The residential segment is projected to dominate the market, representing a CAGR of 6.7%. The growing popularity of bathtubs in residential settings is attributed to a surge in home renovation projects and an emphasis on luxury and well-being. Homeowners are allocating resources towards elegant, spa-inspired bathtubs to improve comfort and promote relaxation within their private environments.

Leading Companies in the Global Bathtub Market

Market players are focusing on manufacturing sustainable and technologically equipped bathtubs to improve bathtub market outlook.

Kohler Co.

Founded in 1873, Kohler Co. is based in Kohler, Wisconsin, United States. It ranks among the largest global manufacturers of kitchen and bath products, recognised for its luxurious bathtubs, faucets, and various bathroom fixtures, with a strong emphasis on design and quality.

TOTO LTD.

Established in 1917, TOTO LTD. is located in Kitakyushu, Japan. The company is celebrated for its cutting-edge...

Lixil Corp (American Standard)

Founded in 2011 and headquartered in Tokyo, Japan, Lixil Corp owns American Standard, which was established in...

Royal Manufacturing

Founded in 1983, Royal Manufacturing is based in Texas, United States. The company specialises in the producti...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major player in the market are Duravit AG, Porcelanosa Group, Jacuzzi Inc., Villeroy & Boch AG, Roca Sanitario S.A.U., and Delta Faucet Company, among others.