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Report Overview

The global bathroom products market size reached around USD 121.51 Billion in 2024. The market is projected to grow at a CAGR of 11.70% between 2025 and 2034 to reach nearly USD 367.40 Billion by 2034. The market growth can be attributed to the proliferation of online distribution channels and the rising popularity of home renovation projects. Moreover, the shift towards sustainability and the rapid urbanisation are also contributing to the market growth.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • The increasing demand for luxurious bathroom products is driving the market. Companies are shifting towards stone, marble, and onyx as key materials for producing stylish bathing accessories, including countertops and basins, to enhance the aesthetic appeal of the bathroom naturally.

  • Technological advancements that enable consumers to monitor their daily health have emerged as one of the key bathroom products market trends. Companies are installing novel devices in toilet seats that can scan human faeces/urine for any abnormalities. Moreover, they are also launching smart mirrors that can reflect skin abnormalities to ensure early detection and treatment of skin disorders.

  • As per industry reports, hands free hygiene is the topmost consumer priority for purchasing bathroom products. This has prompted companies to introduce toilets with advanced anti-bacterial and anti-microbial coatings. These coatings provide guaranteed protection against viruses and help wash away dirt easily.

Compound Annual Growth Rate

Value in USD Billion

11.7%

2025-2034


Bathroom Products Market Outlook

*this image is indicative*

Global Bathroom Products Market Report Summary

Description

Value

Base Year

USD Billion

2024

Historical Period

USD Billion

2018-2024

Forecast Period

USD Billion

2025-2034

Market Size 2024

USD Billion

121.51

Market Size 2034

USD Billion

367.40

CAGR 2018-2024

Percentage

XX%

CAGR 2025-2034

Percentage

11.70%

CAGR 2025-2034- Market by Region

Asia Pacific

12.6%

CAGR 2025-2034 - Market by Country

India

12.8%

CAGR 2025-2034 - Market by Country

China

12.4%

CAGR 2025-2034 - Market by Application

Residential

12.3%

CAGR 2025-2034 - Market by Distribution Channel

Online Channels

16.7%

Market Share by Country 2024

Brazil

2.7%

Global Bathroom Products Market Growth

Japanese bidet toilet manufacturers are targeting overseas consumers to increase their bathroom products market share. Based on industry analysis, wealthy Chinese consumers are attracted to Japanese bidet toilets due to their eco-friendly approach to hygiene and their advanced features. Around 50% of all luxury hotels in London and Paris have switched towards Japanese bathroom products, which is enhancing the global market revenue. As these companies establish new partnerships with interior designers and construction companies, the bathroom products market value is poised for significant growth over the forecast period.

The integration of voice-activated controls and smart mirrors into modern bathroom spaces has emerged as one of the key market trends. Moreover, high-tech toilets equipped with seat warming, automatic flushing, and self-cleaning functions are gaining market traction, thereby driving the bathroom products market development.

With the shift towards sustainability, water-saving fixtures and natural and recycled materials are becoming an indispensable part of modern bathrooms. Major bathroom product manufacturers are designing bathroom tiles and countertops from recycled ceramics and glass; and bathroom cabinetry and accessories from cork and bamboo to impart these spaces a natural touch. The rising appeal for low-flow showerheads and toilets which can minimise water waste is also expected to increase the market revenue in the coming years.

Key Trends and Developments

Global Bathroom Products Market Trends

Minimalist designs and customised products

The growing emphasis on simple and clutter-free spaces has prompted companies to introduce floating vanities and hidden storage solutions in monochromatic palettes to enhance their aesthetic appeal while making the bathroom appear larger. Moreover, personalised accessories, such as custom soap dispensers and monogrammed towels have added a unique character to each bathroom, which is boosting the bathroom products market revenue.

Wellness-focused features

As bathrooms have turned into personal spaces for relaxation and self-care, companies are focusing on providing a spa-like experience to consumers at home. For instance, by integrating LED lighting systems, essential oil diffusers, and sound systems into bathroom furniture, brands are enabling consumers to enjoy a personalised experience of chromotherapy and aromatherapy at home. This is creating a favourable bathroom products market outlook.

Global Bathroom Products Industry Segmentation

The EMR’s report titled “Global Bathroom Products Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

  • Bathroom Furniture
    • Shelves
    • Cabinets
    • Mirrors
    • Others
  • Bathroom Basin
    • Single
    • Double
    • Multiple
  • Bathroom Accessories
    • Toothbrush Holders
    • Trash Cans
    • Taps
    • Towel Racks/Rings
    • Bathtubs
    • Others
  • Toiletries
  • Faucets and Showers
  • Soap Dispensers
  • Others

Breakup by Price Point

  • Standard
  • Premium
  • Luxury

Breakup by Application

  • Residential
  • Commercial

Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online Channels
  • Others

Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Global Bathroom Products Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period of 2025-2034, the market for bathroom products in the Asia Pacific and Latin America is expected to grow at a CAGR of 12.6% and 12.3% respectively due to increasing population size, rapid urbanisation, and rising consumer consciousness for maintaining health and hygiene.

Based on distribution channel, the market is segmented into supermarkets and hypermarkets, speciality stores, and online channels, among others. The bathroom products market forecast suggests that online channels and supermarkets and hypermarkets are expected to grow at a CAGR of 16.7% and 11.9%, respectively between 2025 and 2034 as retailers expand their physical and digital business presence substantially.

CAGR 2025-2034 - Market by

Distribution Channel

Online Channels

16.7%

Supermarkets and Hypermarkets

11.9%

Speciality Stores

XX%

Others

XX%

Leading Companies in the Global Bathroom Products Market

Major market players are diversifying their existing product offerings and collaborating with interior designing companies to facilitate the bathroom products market expansion. They are also shifting towards the usage of sustainable and recycled materials to increase brand awareness among eco-conscious consumers, especially in China and the United States.

Delta Faucet Company

Delta Faucet Company was founded in 1954 and is headquartered in Indianapolis, United States. It is one of the largest manufacturers of commercial and residential faucets in the USA and is a part of the Masco Corporation.

Bemis Manufacturing Company

Bemis Manufacturing Company was founded in 1901 and is headquartered in Wisconsin, United States. It specialises in manufacturing innovative custom plastics and toilet seats and has a significant international market presence.

GWA Group Limited

GWA Group Limited was founded in 1992 and is headquartered in Australia. It is primarily engaged in the production and distribution of household consumer products, including sanitaryware and bathroom and kitchen fittings.

Kohler Co.

Kohler Co. was founded in 1873 and is headquartered in Wisconsin, United States. It operates numerous manufacturing plants across over 50 locations worldwide and is recognised as a leading developer of bath and kitchenware products.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other players included in the bathroom products market report are Toto Ltd., LIXIL Corporation, Roca Sanitario, S.A, American Woodmark Corporation, Moen Incorporated, and Huida Sanitary Ware Co.,Ltd., among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 121.51 Billion.

The market is projected to grow at a CAGR of 11.70% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 367.40 Billion by 2034.

The different regions considered in the market report include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The different types of bathroom products in the market are bathroom furniture, bathroom basin, bathroom accessories, toiletries, faucets and showers, and soap dispensers, among others.

The different segments considered in the report are luxury, premium, and standard.

The different applications of bathroom products include residential and commercial.

Key players in the market are Toto Ltd., Kohler Co., LIXIL Corporation, Roca Sanitario, S.A, American Woodmark Corporation, Moen Incorporated, Huida Sanitary Ware Co.,Ltd., Delta Faucet Company, Bemis Manufacturing Company, and GWA Group Limited, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Price Point
  • Application
  • Distribution Channel
  • Region
Breakup by Type
  • Bathroom Furniture
  • Bathroom Basin
  • Bathroom Accessories
  • Toiletries
  • Faucets and Showers
  • Soap Dispensers
  • Others
Breakup by Price Point
  • Standard
  • Premium
  • Luxury
Breakup by Application
  • Residential
  • Commercial
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online Channels
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Supplier Selection
  • Key Global Players
  • Key Regional Players
  • Key Player Strategies
  • Company Profiles
Companies Covered
  • Toto Ltd.
  • Kohler Co.
  • LIXIL Corporation
  • Roca Sanitario, S.A
  • American Woodmark Corporation
  • Moen Incorporated
  • Huida Sanitary Ware Co.,Ltd.
  • Delta Faucet Company
  • Bemis Manufacturing Company
  • GWA Group Limited
  • Others

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