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Report Overview
The global bath soap market, valued at USD 24.99 Billion in 2024, has experienced significant growth. Bath soaps are essential for promoting hygiene and cleanliness by eliminating dirt, bacteria, and viruses from the skin. The market is projected to grow at a compound annual growth rate (CAGR) of 4.70% from 2025 to 2034, potentially reaching USD 39.56 Billion by 2034, driven by the increasing demand for soaps made from natural ingredients such as essential oils, herbal extracts, and plant-based components, offering a more eco-friendly alternative.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
- The regulation by the Department of Health and Aged Care, which restricts the use of fat or oil to 10 kg per AICIS registration year, ensures both safety and quality in soap manufacturing. This enhances consumer trust, ensures adherence to health regulations, and encourages the creation of safer, more dependable soap products in the Australian market.
- The Therapeutic Goods Administration (TGA) regulates chemicals in personal care products, including soaps, ensuring that products with therapeutic claims meet strict safety and efficacy standards. This enhances consumer confidence and ensures that soaps marketed as having therapeutic effects are safe for use.
- As per industry reports, Australia's cosmetics industry valued at USD 3.5 billion, the soap market benefits from this sector's strength. Increased consumer spending on personal care products boosts demand for quality soaps, contributing to growth and investment in the Australian soap industry.
Compound Annual Growth Rate
Value in USD Billion
4.7%
2025-2034
Bath Soap Market Outlook
*this image is indicative*
Global Bath Soap Market Growth
Bath soaps play a crucial role in maintaining hygiene by eliminating dirt, bacteria, and viruses, preventing skin infections, and supporting skin health, which drives the growth of the bath soap market. Many soaps are also moisturising, helping to keep the skin hydrated. The market offers various types, such as bar and liquid soaps, to cater to diverse skin needs, contributing to global economic growth by creating jobs. In July 2024, Cinthol introduced a new body wash range with an automatic foamer, eliminating the need for a loofah. Unlike other body washes, which can be harder to rinse off and require more water, this product is designed for easy removal. The range is available in two variants: Lime and Original.
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The bath soap market benefits from soaps being affordable, making them accessible to people of all income levels and promoting public health. Many soaps are made with natural, eco-friendly ingredients like essential oils, boosting their appeal. Soap fragrances enhance the bathing experience, while antibacterial soaps help prevent infections. Furthermore, soaps are deeply embedded in cultural traditions and self-care rituals around the world.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Recent Developments
The bath soap market is expanding, driven by trends such as the popularity of natural and organic soaps, the rise of online sales, and the demand for ethical, cruelty-free brands.
Natural and Organic Soaps is a Key Trend in the Bath Soap Market
Consumers are increasingly choosing soaps made with natural, organic ingredients such as shea butter, coconut oil, and essential oils. This shift is driven by heightened awareness of skin sensitivity and the demand for eco-friendly products. Organic soaps are viewed as healthier options, free from harmful chemicals and artificial additives. In November 2024, Liquid Death, known for its unconventional marketing, teamed up with Dr. Squatch to release a limited-edition soap, Dirt Murderer. Made with Liquid Death Mountain Water, the soap was created to clean and refresh, leaving a scent like a mountain lake.
Sustainability and Eco-friendly Packaging Driving Demand for the Bath Soap Market
The market for bath soap is seeing a strong shift towards eco-friendly packaging. Brands are increasingly using biodegradable, recyclable, or reusable materials to cut down on plastic waste. This movement aligns with growing consumer demand for environmentally responsible products, contributing to the popularity of bar soaps over liquid soaps, which often come in plastic bottles. In April 2024, Grow Beautii, a skincare line for sensitive skin, was set to launch in the fourth quarter. The range featured mild cleansers and soothing moisturisers made from premium natural ingredients like goat’s milk, coconut oil, sea salt, witch hazel, and aloe vera.
Increase in Online Sales is Supporting the Bath Soap Market Revenue
The growth of the e-commerce sector is significantly influencing the global bath soap market. Online platforms offer consumers access to a wider variety of soap products, including niche and international brands. The convenience of home shopping, along with easy product comparisons and customer reviews, is driving the increase in online soap purchases. Recently, the New Mexico Soap Sampler Box was launched, featuring eight unique soaps made from 90% organic, wild-harvested ingredients. Each soap provides deep moisturising benefits, with fragrances such as NM Blue Corn and Cactus Blossom, making it perfect for discovering new favourites or as a thoughtful gift.
Ethical and Cruelty-Free Brands are Driving Demand of the Bath Soap Market
The demand for bath soaps that are ethically produced and cruelty-free is growing. Consumers are becoming more aware of the ethical aspects of their purchases, favouring brands that avoid animal testing and use fair trade ingredients. This trend reflects a wider movement towards responsible consumerism in the beauty and personal care industries. In October 2023, Ayéya, a brand focused on preserving African traditions and empowering local women, launched its ethical body and home care range. The collection, which includes bath soaps, laundry and dish tablets, and cleaning products, was introduced at Whole Foods Market, with a focus on promoting economic independence and addressing climate change.
Global Bath Soap Market Trends
Eco-friendly products, including biodegradable and sustainable options, are shaping the bath soap market dynamics and trends. Soaps contribute to daily personal care routines, providing a refreshing and revitalising experience. Luxury soaps with exotic ingredients are driving growth in niche markets, particularly in emerging regions with rising hygiene needs. In November 2024, a Californian chemist's handmade soaps will release new varieties approximately ten times a year, featuring new scents, best-sellers, and customer-requested fragrances, providing an exciting addition to self-care routines.
Bath soaps are convenient, portable, and easy to store, making them a household essential. Innovation in soap formulations, including anti-aging and exfoliating features, creates new opportunities in the bath soap market. Customised soaps address specific skin concerns, while aromatherapy-infused varieties offer therapeutic benefits. Sustainability is a key priority, with brands adopting packaging alternatives to minimise environmental impact.
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Global Bath Soap Industry Segmentation
The EMR’s report titled “Global Bath Soap Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Organic
- Conventional
Market Breakup by Form
- Solid
- Liquid
Market Breakup by Price Category
- Premium
- Mass
Market Breakup by End User
- Men
- Women
- Baby
Market Breakup by Distribution Channel
- Supermarkets and Hypermarket
- Convenience Stores
- Pharmacies
- Specialty Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Global Bath Soap Market Share
According to bath soap market analysis, soaps designed for women offer various benefits, such as improving skin health, providing moisturisation, and delivering relaxing fragrances. These soaps often contain nourishing ingredients to meet specific skincare needs like anti-aging, hydration, and sensitive skin care. In March 2024, Olay launched its breakthrough Indulgent Moisture Body Wash collection, featuring a unique multi-layer formula that provides a luxurious lather while delivering rich moisturisers and Vitamin B3. This formula transforms skin from dull and dry to hydrated and glowing in just 14 days. With five indulgent scents, the collection turns your shower into a sensory experience, offering more than just physical benefits.
The growth of the bath soap market is driven by soaps designed for babies, which focus on gentle, hypoallergenic formulations. These soaps offer mild, safe cleansing and are free from harsh chemicals, ensuring protection for delicate skin. They help maintain skin health, prevent irritation, and create a calming bath experience for infants. In June 2022, the premium German baby care brand Sanosan launched its Baby Care Soap in India. Made with natural ingredients like hydrolysed milk protein and organic olive oil, the soap protects and supports the skin's natural protective barrier. Glowderma partnered with Sanosan to promote its products in India.
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Competitive Landscape
The bath soap market key players offer a diverse range of products across multiple sectors, including personal care, cleaning, health, and hygiene. With a strong focus on innovation, P&G consistently invests in research and development to introduce new, high-quality products. The company is also a leader in sustainability, prioritising efforts to reduce its environmental footprint and enhance communities globally.
The Procter & Gamble Company
Headquartered in Ohio, United States, Procter & Gamble (P&G) was established in 1837. It is a multinational consumer goods corporation known for its broad portfolio of brands in personal care, cleaning, and healthcare. P&G is recognised for its commitment to innovation and sustainability, serving millions globally.
Unilever Plc
Unilever Plc, founded in 1929 and headquartered in London, United Kingdom, is a global leader in consumer goods. The company produces a diverse range of products, including food, beverages, cleaning agents, and personal care items. Unilever is committed to sustainability, aiming to improve the health and well-being of consumers worldwide.
Colgate-Palmolive Company
Colgate-Palmolive Company, established in 1806 and headquartered in New York, United States, is a leading multinational corporation in the consumer goods industry. Specialising in oral care, personal care, home care, and pet nutrition, the company is known for its strong commitment to innovation and sustainable practices.
Forest Essentials
Forest Essentials, founded in 2000 and headquartered in New Delhi, India, is a luxury Ayurvedic skincare brand. Known for using natural ingredients and traditional Ayurvedic practices, the company offers a wide range of premium beauty products. Forest Essentials prioritises sustainability, ethical sourcing, and the preservation of ancient healing traditions.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the bath soap market report are Osmia Organics, Beiersdorf AG, Henkel AG & Co. KGaA, L’occitane International SA, L’Oreal S.A., Johnson & Johnson Services, Inc., and Davines S.p.A., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the bath soap market reached an approximate value of USD 24.99 Billion.
The market is assessed to grow at a CAGR of 4.70% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 39.56 Billion by 2034.
The rising disposable incomes, increasing population, rising standards of living, product diversification, growing hygiene consciousness, and aggressive marketing campaigns are the major drivers of the market for bath soap.
The growing demand for bath soaps which can help protect the skin from pollutants and the introduction of product variants that utilise less water are the major trends expected to drive the market growth.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The primary price categories in the market are premium and mass.
The significant forms of bath soaps in the market are solid bath soaps and liquid bath soaps.
Supermarkets and hypermarkets, convenience stores, pharmacies, speciality stores, and online, among others, are the different distribution channels in the market.
The major players in the market are The Procter & Gamble Company, Unilever Plc, Colgate-Palmolive Company, Forest Essentials, Osmia Organics, Beiersdorf AG, Henkel AG & Co. KGaA, L’occitane International SA, L’Oreal S.A., Johnson & Johnson Services, Inc., and Davines S.p.A., among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Form |
|
| Breakup by Price Category |
|
| Breakup by End User |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
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| Companies Covered |
|
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