Global Bath Soap Market Report and Forecast 2024-2032

Global Bath Soap Market Outlook

The global bath soap market size reached a value of around USD 23.87 billion in the year 2023. The bath soap market is further expected to grow at a CAGR of 4.7% between 2024 and 2032 to reach a value of approximately USD 36.05 billion by 2032.

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The Asia Pacific is the largest regional market, accounting for almost 40% of the industry. The industry in the Asia Pacific is being aided by the large population of the region. Asia accounts for almost 60% of the global population, with China and India being the most populous countries. While China accounts for 18% of the global population, India accounts for 17.5% of the same. India is projected to overtake China as the most populous nation by 2023. Thus, the growing population in India is expected to drive the growth of the bath soap industry. The industry in the region is also being aided by the increasing penetration of the industry and the growing adoption of soap. Its large retail industry is also projected to propel the industry further. The country is the fourth largest retail market, globally and the third largest in Asia, behind the US, China, and Japan. Western Europe and North America are the other significant regional markets, accounting for 45% of the industry together.

The global bath soap market is consolidated with the top three players accounting for nearly 29% of the industry. Procter and Gamble Company, Unilever PLC, and Colgate-Palmolive Company are the three largest industry players in the market. Procter and Gamble is the leading player among the three, globally. The company accounts for 15% of the global sale of bath soap bars. It is maintaining its position as an industry leader by its introduction of innovative products. The rising R & D undertaking by the major players in the industry is expected to drive the global bath soap market growth in the coming years. The increasing FDI flows in major regional markets like the Asia Pacific are providing further impetus for the industry growth.

Properties and Applications

Bath soaps are regarded as a staple commodity. Falling under the category of personnel care products, bath soaps came into use around thousands of years ago. In recent years, the use of bath soaps have reduced in some countries due to the availability of substitutes, yet they continue to be the most popular cleansing product across the world.

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On the basis of type, the bath soap market is bifurcated into:

• Organic

• Conventional

The market, on the basis of form, is divided into:

• Solid

• Liquid 

Based on price category, the market is segmented into:

• Premium

• Mass

By end user, the market is divided into:

• Men

• Women

• Baby

On the basis of distribution channel, the market is divided into:

• Supermarkets and Hypermarket

• Convenience Stores

• Pharmacies

• Specialty Stores

• Online

• Others

The report also covers the regional bath soap markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Market Analysis

The global bath soap market is being driven by the growing global population. The industry is especially being aided by the large millennial population who are a significant industry driver for the overall consumer sector. Millennials account for nearly 30% of the total population and form the largest demographic group, globally. India accounts for the largest millennial population who make up almost 34% of the country’s population and make a major part of the workforce. The expanding disposable incomes, especially in emerging countries like China and India, leading to changing lifestyles and higher standards of living, are aiding the bath soap industry.

The industry is being driven by the diversification of the product. The consumers are also seeking out soaps with different fragrances and moisturising abilities. With rising pollution levels, globally, the industry is finding further impetus for its growth as key players are launching new products aimed at protecting the skin from pollutants. The increasing hygiene consciousness among the consumers is further aiding the industry growth. Aggressive marketing campaigns by major manufacturers along with celebrity endorsements, are propelling the industry forward. However, the industry growth might be hampered by the rising availability of alternatives like shower gels and bath powders, among others.

Competitive Landscape

April 2020- Procter & Gamble launched water-free ‘swatches’ of soaps and detergents, which will foam when water is added, and is expected to reduce the use of water during the production process significantly.

The report gives a detailed analysis of the following key players in the global bath soap market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• The Procter & Gamble Company

• Unilever Plc

• Colgate-Palmolive Company

• Forest Essentials

• Osmia Organics

• Beiersdorf AG

• Henkel AG & Co. KGaA

• L’occitane International SA

• L’Oreal S.A.

• Johnson & Johnson Services, Inc.

• Davines S.p.A.

• Others

The comprehensive report by EMR covers both the macro and micro aspects of the industry. The report gives an in-depth insight into the manufacturing process and the costs involved. It also assesses the industry based on the Porter’s Five Forces analysis along with offering a SWOT analysis.

Key Highlights of the Report