Global Basmati Rice Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Global Basmati Rice Market Growth

The growth of the basmati rice market is driven by its central role in Middle Eastern cuisine, where it is used to prepare rich dishes that feature layers of rice, meat, and dried fruits. Basmati rice also forms a part of the staple diet of many cultures, thus boosting its consumption globally. Besides, the basmati rice demand forecast indicates that the increasing export demand from various countries in the Middle East has further led to the fast rate of rice cultivation in most major geographic regions. Other important large importing countries are the USA and Europe.

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As per the Agricultural & Processed Food Products Export Development Authority (APEDA), for India's basmati rice export market, Iran emerges as the largest importer, accounting for 25.3% of the total exports, followed by Saudi Arabia with 17.1% and Iraq with 12.3%. These three countries alone account for a significant basmati rice market share, highlighting the strong demand for basmati rice in the Middle East. The United Arab Emirates and Yemen also contribute notable shares, with 6.5% and 5.2%, respectively, reinforcing the Middle Eastern dominance.

The basmati rice industry analysis also states that the United States (4.1%) and Kuwait (3.7%) are prominent non-Middle Eastern buyers, while the United Kingdom (3.3%), Oman (2.0%), and Qatar (1.8%) account for smaller shares. The overall trend shows a concentrated demand in the Middle East, driven by inventory-building efforts and a willingness to pay higher prices.  This reflects the regional preference and robust market potential for India's basmati rice.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Key Trends and Recent Developments

Global Basmati Rice Market Trends

The growth of the basmati rice market is driven by the expanding global population and increasing disposable incomes. Additionally, the rising popularity of ethnic cuisines, organic foods, and speciality rice varieties further strengthens the market. Trade agreements also offer new opportunities for exporters by opening markets and lowering tariffs.

The value of imports to North Africa comes to USD 0.23 billion, while India's market share is only 6 percent in the region. Economic factors, coupled with tough competition from other rice-exporting countries, play a role here. Because the market share is small, there is enough reason for India to work on its competitive advantage by focused marketing strategies and overcoming logistic problems to expand in North Africa.

The overall basmati rice demand growth in FY24 reflect high regional disparities, driven by various consumer preferences, competitive landscapes, and economic conditions. While the GCC is the largest market, other important markets with growth potential are Other West Asia, Europe, and North America. On the other hand, there are regions like ASEAN, East Asia, and South Asia that have a lot of challenges but come out as strategic opportunities for market expansion.

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Global Basmati Rice Industry Segmentation

Global Basmati Rice Market Share

According to the basmati rice market analysis, the Asia Pacific is the leading rice producing region, with India and Pakistan as the key markets. The region accounts for almost 90% of the global rice production. China is the leading rice producer, followed by India. However, basmati rice, specifically, is primarily grown in India and Pakistan.

India is the largest producer of basmati rice, accounting for over 70% of its global output. Basmati rice consumption India is quite high as rice is among the staple diets of India. In 2018, its production attained almost 5.03 million tons. The country is also the leading exporter of basmati rice. The strengthening exports is a combined result of an increasing demand from Iran and the rise in prices that have been taking place over the last three years.

Haryana, Punjab, Himachal Pradesh, Uttarakhand, Uttar Pradesh, Jammu and Kashmir, and Delhi are the major basmati rice producing states in India. In Pakistan, the Punjab province is the largest producer of the paddy crop.

The Middle East and Africa is a significant consumer of basmati rice, which accounts for 37.5% of their total consumption of the paddy crop. GCC countries are the major importers of the basmati variety of the paddy crop. The steady increase in imports from Saudi Arabia and Iran is driving the rise of Indian exports of basmati rice.

The North American market remains focused on niche markets and ethnic communities where there is a preference for authentic Basmati rice. Importers in this region give precedence to the building of robust supply chains with reliable producers in India and Pakistan. Besides, the product differentiation is given in the form of organic and specialty rice types to cater to the health-conscious and gourmet consumers. While marketing, the features such as aroma, flavour, and health attributes are highlighted, placing Basmati in the premium category to favour the changing basmati rice market dynamics and trends.

The quality and sustainability standards are very stringent in the European markets, since consumer preference is for high-quality and sustainably produced food there. The certified producers in India and Pakistan work in conjunction with importers and retailers to ensure EU compliance. Much attention is given to organic and fair-trade certification as a means of attracting environmentally and socially aware consumers. The marketing strategies in Europe focus on the cultural heritage and high quality of Basmati rice, targeting gourmet markets and food enthusiasts. Besides, it reduces carbon footprints while boosting traceability through responsible sourcing.

The Middle East, and more specifically the GCC markets, presents a potential and current huge market for Basmati rice, based on cultural preference and high consumption. Close trade relationships with major producers in India and Pakistan are nurtured by importers in this region. Competitive pricing and ability to meet large demand are important. The Middle East market is focused on the stability of the supply chain and the quality of Basmati rice imports. Strategic partnerships and long-term contracts with key exporters are the most common routes to market share.

In other regions, for example, Africa and Latin America, the strategies principally aim at increasing market penetration and brand recognition. To further augment the growth of the basmati rice market, importers initially target the growing middle-class populations and urban centres with increasing demand for high-end food products.

Overall, competitive strategies adopted by firms in the global basmati rice market, those that best fit the demand and tastes in each region, are bound to ensure continued growth and presence in the market.

Competitive Landscape

Other key players in the basmati rice market report are Ebro Foods, S.A., Lundberg Family Farms, New Bharat Group, Supple Tek Pvt Ltd, LT Foods Limited, HAS Rice Pakistan, Latif Rice Mills Pvt. Ltd., and A.I.Z Import & Export, among others.

Basmati Rice Market Report Snapshots

Basmati Rice Market Size

Basmati Rice Market Growth

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Basmati Rice Market Regional Analysis