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The global bakery products market value reached around USD 547.55 Billion in 2024 due to the rising demand for convenience foods, as busy lifestyles lead consumers to favour ready-to-eat options like pre-packaged sandwiches and pastries. The industry is expected to grow at a CAGR of 6.70% during the forecast period of 2025-2034 to attain a value of USD 1047.29 Billion by 2034. The growth of e-commerce platforms further allows consumers to easily purchase a wide range of bakery items online, from artisanal breads to gourmet cookies, which is also fuelling market expansion.
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The increasing focus on natural nutrition and healthy living has led to a surge in demand for whole wheat, low-calorie, and additive-free bakery products. Consumers are actively seeking healthier options, such as whole grain breads and gluten-free pastries, reflecting a shift towards more nutritious eating habits.
In 2019, retail bakeries in the U.S. generated approximately USD 3 billion in sales, while commercial bakeries significantly outperformed them with sales exceeding USD 31 billion. This disparity underscores the dominance of commercial bakeries in the overall bakery products market.
The most widely consumed bakery products include cakes, brownies, cupcakes, croissants, cookies, crackers, and rolls. These items cater to diverse consumer preferences and are integral to the bakery market, with cupcakes gaining popularity for their portion control and premium pricing compared to traditional cakes.
Europe Bakery Products Market Analysis
Europe currently represents the largest bakery products market and within Europe, Germany, Italy, and France hold significant positions. European bakeries that represent the region's rich bakery legacy and variety of offerings include Paul in France, Le Pain Quotidien in Belgium, and Gail's Artisan Bakery in the UK. Traditional bakery goods like pretzels and rye bread are mainstays in Germany, one of the world's biggest bread consumers. Germany's Federal Statistical Office stated in 2022 that while the country's bread consumption has not changed, consumers' interest in wholegrain, organic, and sourdough loaves is rising. Furthermore, it was predicted that Germany's annual per capita bread consumption was 82 kg, ranking among the highest globally. The market for baked goods has expanded in Italy as well, with a focus on classic breads like ciabatta and focaccia. Wholegrain and spelt breads, on the other hand, are growing more popular as they are healthier alternatives.
North America Bakery Products Market Trends
The North American bakery products market value is poised for significant growth, with iconic brands like Sara Lee, Pepperidge Farm, and Entenmann's leading the way in the United States. In North America, the demand for artisanal baked goods, gluten-free options, and healthier options is fueling competition and innovation among bakery companies. Large corporations, like Hostess Brands and Grupo Bimbo USA, are diversifying their product lines to offer healthier options, while small, artisanal bakeries are still doing well in urban areas. The demand for baked goods with less sugar and preservatives has increased because half of all Americans say they actively strive to eat healthily.
Asia Pacific Bakery Products Market Insights
Bakeries such as Theobroma in India, Patisserie Tomoko in Japan, and BreadTalk in Singapore demonstrate the rising demand for baked goods in the Asia Pacific region. These bakeries create distinctive baked delicacies by fusing traditional Asian ingredients with Western influences. Bread products are getting more and more popular in China, especially in the country's major cities like Shanghai, Beijing, and Guangzhou. Major cities are seeing a rapid expansion of Western-style bakeries, such BreadTalk and Paris Baguette, as they meet the growing demand for sourdough bread, croissants, and pastries. While cakes and cookies are still quite popular in India, artisan breads and baked goods in the western style are becoming more and more popular in Tier 1 cities like Bangalore, Delhi, and Mumbai, aiding the bakery products industry growth. Growing health consciousness among Indian customers is attracting them more and more to wholegrain and gluten-free products. In response to consumer demand for healthy baked goods, Britannia Industries, one of the biggest bakeries in India, introduced a new range of wholegrain breads and multigrain biscuits in 2023.
Latin America Bakery Products Market Analysis
Key markets in the region include Brazil, Mexico, and Argentina, where there is a high demand for bread, cakes, and pastries. While classic bakery mainstays like pão francês (French bread rolls) are still popular in Brazil, wholegrain and gluten-free products are becoming more and more in demand. Mexican sweet bread, conchas, and Mexican white bread, bolillo, are classic favorites in the country. On the other hand, the specialty baking goods sector is expanding quickly. The largest bakery in Mexico, Grupo Bimbo, introduced a range of gluten-free breads in 2022 in response to consumer demand for healthier options.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is assessed to grow at a CAGR of 6.70% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 1047.29 Billion by 2034.
The major drivers of the market include rising disposable incomes, increasing population, new product launches, higher standards of living and shifting lifestyles due to cultural changes, increasing consumption of processed products, the rising demand for low-calorie bakery products, hectic lifestyles, rapid urbanisation, the rise of online bakery platforms, and the rising demand for diversified products like organic and gluten-free products.
The rising product diversification and rapid innovations are expected to be the key trends in the bakery products market.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The bread and rolls segment is the dominant product in the market.
The major distribution channels in the market include supermarkets and hypermarkets, specialty stores, convenience stores, and online, among others.
Key players in the market are Associated British Foods Plc, Nestle S.A., Britannia Industries Limited, Grupo Bimbo, S.A.B. de C.V., Finsbury Food Group Limited, General Mills Inc., McKee Foods Corporation, Parle Products Pvt. Limited, ITC Limited, Walkers Shortbread Ltd, Lotus Bakeries NV, Kambly SA, and Annie’s Homegrown, Inc, among others.
In 2024, the market reached an approximate value of USD 547.55 Billion.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124