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Report Overview
The global baby wipes market attained a value of USD 4.79 Billion in 2024. Baby wipes are readily accessible through a range of retail channels, ensuring consumers can easily find them. The industry is expected to grow at a CAGR of 4.50% during the forecast period of 2025-2034 to attain a value of USD 7.44 Billion by 2034. Brands are increasingly offering tailored products that address specific skin types or needs, such as hypoallergenic wipes for sensitive skin or those infused with soothing ingredients like aloe vera.
2024
Base Year
2018-2024
Historical Period
2025-2034
Forecast Period
- Industry reports indicated that New South Wales recorded 95,758 births in 2022, with Victoria closely following at 76,187 births and Queensland noting 62,313 births. With more newborns, there is an increased demand for baby care products, including baby wipes. Parents seek convenient, hygienic solutions for baby care, driving the growth of baby wipes as an essential item in daily routines.
- The Centers for Disease Control and Prevention documented 3,664,292 births in the United States in 2021. A higher birth rate increases the demand for baby care products, including baby wipes. Parents and caregivers seek convenient, hygienic, and gentle options for infant care, driving the widespread use and expansion of baby wipes in the market.
- According to the Department of Statistics in Singapore, there were a total of 33,541 live births in 2023. A higher number of newborns leads to increased demand for baby care products, including wipes. Parents and caregivers seek convenient, hygienic, and gentle solutions for infant care, boosting the usage of baby wipes as an essential product for daily routines.
Competitive Landscape
The baby wipes market key players are manufacturers of wet wipes and various consumer products, specialising in baby wipes, personal care wipes, and household cleaning wipes. Committed to quality and innovation, the company employs advanced technology and sustainable practices to meet consumer needs. It offers customisable solutions tailored to diverse market demands while prioritising environmental responsibility by actively reducing waste and enhancing sustainability in its manufacturing processes.
Key Industry Players
Johnson & Johnson Services, Inc.: Founded in 1886 and headquartered in New Brunswick, New Jersey, Johnson & Johnson Services, Inc. is a global leader in healthcare products. The company is renowned for its extensive range of consumer health products, including baby wipes, and is committed to innovation and sustainability.
Procter & Gamble Company: Established in 1837 and based in Cincinnati, Ohio, Procter & Gamble Company is a multinational consumer goods corporation. Known for its diverse portfolio, P&G produces a variety of well-known brands, including baby care products, focusing on quality and consumer satisfaction across multiple markets.
Kimberly-Clark Corporation: Founded in 1872 and headquartered in Irving, Texas, is a global leader in consumer products. The company is known for its innovative baby care brands, including Huggies, and focuses on sustainability and enhancing everyday life through quality products that cater to families.
Unicharm Corporation: Founded in 1961 and based in Tokyo, Japan, Unicharm Corporation is a prominent manufacturer of hygiene and personal care products. The company offers a range of baby care items, including wipes and diapers, and is dedicated to developing innovative, high-quality solutions for parents and their children.
Other market key players in the baby wipes market report are Unilever plc, and Rockline Industries, among others.
Baby Wipes Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the baby wipes market reached an approximate value of USD 4.79 Billion.
The market is assessed to grow at a CAGR of 4.50% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 7.44 Billion by 2034.
The major drivers of the market are rising disposable incomes, increasing population, rising demand from the developing regions, advancements in production technology, and rapid urbanisation.
The key trends guiding the growth of the market includes the rising popularity of e-commerce sales channels and increasing hygiene awareness.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The Spunlace, airlaid, coform, needlepunch, and composite, among others, are the various technologies in the global baby wipes market.
Dry wipes and wet wipes are the leading product types in the market.
The significant distribution channels in the market are supermarket and hypermarket, pharmacies, convenience stores, and online stores, among others.
The market key players are Johnson & Johnson Services, Inc., Proctor & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Rockline Industries, and Unilever plc, among others.
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