Global Baby Shampoo and Conditioner Market Report and Forecast 2024-2032

Global Baby Shampoo and Conditioner Market Outlook

The global baby shampoo and conditioner market attained a value of USD 6.24 billion in 2023. The market is expected to grow further in the forecast period of 2024-2032 at a CAGR of 5.4%. In 2032, the market is expected to reach USD 10.00 billion. The industry is being driven by the growing population and rising urbanisation, globally.

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The market is currently dominated by non-medicated baby shampoos and conditioners. Non-medicated products contain different types of surfactants which condition the hair and remove excess oil from the scalp and hair. The non-medicated products account for nearly three fourth of the market. Consumers are increasingly seeking out products which are mild and are devoid of harsh chemicals. Medicated shampoos are used to treat specific conditions related to the scalp like psoriasis, seborrheic dermatitis, and fungal or bacterial infections. They contain ingredients like selenium sulphide, coal tar, or zinc pyrithione, which work to reduce the flakiness, scaling, and itchiness of the scalp.

Currently, Europe, Middle East, and Africa region is leading the market. The region is followed by the Asia Pacific region. The industry growth in these regions is aided by the burgeoning population.  Africa, particularly, has the most countries with some of world’s highest fertility rates. Niger has the highest fertility rate with 7.153 children per woman, followed by Somalia, the Democratic Republic of Congo, Mali, and Chad. In Europe, the countries with the highest birth rates are Ireland and France. China and India, meanwhile, are the most populous countries in the world. While China’s population is expected to grow at a much slower pace than before, India’s population is expected to grow at a robust pace through 2050. India’s current fertility rate stands at 2.303 children per woman.

Market Segmentation

Baby shampoos and conditioners are hair care products targeted toward infants and toddlers and are used to remove dirt, oil, dandruff, and other environmental contaminants from the hair of young children. They are gentler and contain chemicals which do not irritate the eyes. These shampoos and conditioners can be broadly categorised as:

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• Medicated 
• Non-Medicated

They are generally distributed through physical retail stores or through online platforms. The report gives an in-depth understanding of the regional markets like North America, Latin America, Europe, Middle East and Africa, and Asia Pacific. The report provides their historical (2018-2023) and forecasted (2024-2032) markets within these regional markets.

Market Analysis

The global baby shampoo and conditioner industry will be driven by the growing population in the emerging economies. Currently, over 80% of the global population resides within developing economies. With rapidly growing urbanisation and a growing middle-class population, the market for baby shampoo and conditioner has the highest growth potential in these countries. The growth in economy is also leading to higher disposable incomes among the consumers, which is also aiding the industry growth. The decrease in infant mortality rates has further propelled the industry forward. In 2017, the infant mortality rate was 29 deaths per 1000 live births, a considerable decrease from 1990, which recorded an estimated 65 infant deaths per 1000 live births.

The market in the Middle East and Africa region has been witnessing a steady growth. This is primarily due to the high rates of fertility in African countries like Algeria and Morocco. While the Europe, Middle East and Africa region along with the Asia Pacific are the leading markets in this industry, Latin America is fast emerging as a significant market for baby shampoo and conditioner. The industry in the region is being driven by the rising disposable incomes and a growing middle-class population. While major players have invested in the Latin America markets like Argentina, Colombia, and Brazil, the falling rates of birth might restrain the growth of the industry within the region in the coming years.

Globally, there has been a rising demand from consumers for natural and sustainable products, thus, providing impetus to the industry for baby shampoo and conditioner products containing organic or natural products. The strong marketing initiatives undertaken by the key players in the industry is also aiding the growth of the industry.

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Competitive Landscape

2017- Johnson & Johnson, a major player in the baby care industry, sold nearly USD 1916 million worth of baby care products in 2017.

The report gives a detailed analysis of the following key players in the global baby shampoo and conditioner industry, looking into their market share, capacity, and latest developments like mergers and acquisitions, expansions of capacity, and plant turnarounds:

• Johnson & Johnson Inc.
• Beiersdorf AG
• Artsana USA, Inc.
• Mothercare plc
• Pigeon Corporation
• Others

The EMR report provides an analysis of the value chain and gives an overview of the manufacturing process and the costs involved.  It also offers a SWOT analysis along with an analysis of Porter’s Five Forces.

Key Highlights of the Report