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Report Overview

The global baby shampoo and conditioner market reached a value of nearly USD 6.58 Billion in 2024. The market is assessed to grow at a CAGR of 5.40% during the forecast period of 2025-2034 to attain a value of around USD 11.13 Billion by 2034. The market is being driven by the rising demand for gentle and mild baby shampoo and conditioners, the growing focus on sustainability, the rising emphasis on sensitive scalp care, the robust growth of the e-commerce sector, packaging innovations, and the growing trend of personalisation.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • There is a high demand for tear-free and vegan baby shampoo and conditioners that ensure the safety and comfort of babies during bathtime and prevent irritation and discomfort. Key players are capitalising on this trend by developing tear-free, gentle, and eco-friendly baby care products. For instance, in June 2023, the Indian D2C vegan beauty brand Plum forayed into the baby care segment with the launch of Baby Plum that is developed using avocado oil, shea butter, chamomile, and vitamin E, and offers pH-balanced and tear-free baby shampoo and conditioners.
  • Brands are increasingly incorporating ingredients such as probiotics in baby shampoo and conditioners to target concerns like eczema and irritation, support the skin's natural microbiome, and maintain a balanced, healthy skin barrier. As this trend aligns with the growing demand for holistic, science-backed, and natural baby care products, the baby shampoo and conditioner market value is increasing.
  • Baby care products targeting specific issues such as scalp irritation and cradle cap are gaining significant popularity as parents seek tailored solutions for their babies' unique skin and scalp needs. This is boosting the incorporation of soothing and natural ingredients like calendula extract with antioxidant properties in baby shampoo and conditioners. For instance, California Baby Calming Conditioner incorporates certified organic calendula extract to soothe scalp and target dry scalp and sensitive skin.

Compound Annual Growth Rate

Value in USD Billion

5.4%

2025-2034


Baby Shampoo and Conditioner Market Outlook

*this image is indicative*

Global Baby Shampoo and Conditioner Market Growth

With the growing focus on sensitive scalp care, there is rising a demand for baby shampoo and conditioners with added moisturising agents such as jojoba oil, shea butter, and glycerine to keep hair and scalp nourished and hydrated. Furthermore, increasing customer interest in cruelty-free and ethical practices is prompting key players to develop vegan and cruelty-free baby shampoo and conditioner.

Baby Shampoo and Conditioner Market

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The robust growth of the e-commerce sector is driving the baby shampoo and conditioner market development. As per the India Brand Equity Foundation, the Indian e-commerce sector is projected to reach USD 325 million by 2030. Online retail channels have made a wide range of baby shampoo and conditioners easily accessible to customers while providing the convenience of home delivery and the ability to compare products and read reviews. Baby care brands are also increasingly adopting direct-to-consumer (D2C) models to offer subscription-based and personalised services and exclusive online deals, hence building stronger relationships with customers.

Key Trends and Recent Developments

Global Baby Shampoo and Conditioner Market Trends

Increasing incidences of specific skin conditions and sensitivities such as cradle cap, eczema, and dry scalp among babies are boosting the demand for baby shampoo and conditioners made using hypoallergenic, gentle, and soothing ingredients. Baby shampoo and conditioners containing natural and calming ingredients such as aloe vera, chamomile, and coconut oil are gaining significant popularity.

The growing concerns regarding the health and safety of babies among parents are bolstering the preference for baby shampoo and conditioner free from harsh chemicals such as parabens, artificial fragrances, sulphates, and phthalates, among others. Moreover, parents are seeking easy-to-use packaging solutions like travel-size containers, pump bottles, and flip-top caps to enhance convenience and reduce product waste.

Baby Shampoo and Conditioner Market By Segments

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Global Baby Shampoo and Conditioner Industry Segmentation

The EMR’s report titled “Global Baby Shampoo and Conditioner Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Medicate
  • Non-Medicated

Market Breakup by Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Independent Retailers
  • Online
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Global Baby Shampoo and Conditioner Market Share

As per the baby shampoo and conditioner market analysis, non-medicated products contain different types of surfactants, which condition the hair and remove excess oil from the scalp and hair. Non-medicated shampoo and conditioner typically do not contain harsh fragrances, chemicals, and additives; hence they are preferred by parents seeking mild and natural baby care products.

Meanwhile, medicated shampoo is used to treat specific conditions related to the scalp like psoriasis, seborrheic dermatitis, and fungal or bacterial infections. It contains ingredients like selenium sulphide, coal tar, or zinc pyrithione, which work to reduce the flakiness, scaling, and itchiness of the scalp.

Baby Shampoo and Conditioner Market By Region

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Competitive Landscape

Key baby shampoo and conditioner market players are developing baby care products using hypoallergenic, natural, and organic ingredients like chamomile, aloe vera, and coconut oil, among others. They are also introducing multifunctional baby care products that combine shampoo, conditioner, and body wash to enhance the convenience of busy parents.

Johnson & Johnson Inc.

Johnson & Johnson Inc., founded in 1886 and headquartered in New Jersey, United States, is a prominent healthcare company focused on developing smarter and less invasive treatment methods. The company is one of the pioneers in the baby care market and provides parents with clinically proven mild, safe, and gentle baby care products.

Beiersdorf AG

Beiersdorf AG, headquartered in Hamburg, Germany, and founded in 1882, is a leading personal care brand. Under its flagship brand Nivea, the company offers a diverse range of high-quality baby care products such as shampoo and body lotions, among others. Some of its other renowned brands are Maestro, Aquaphor, Florena, and CURITAS, among others.

Artsana USA, Inc.

Artsana USA, Inc., founded in 1946, is a prominent baby care brand. Based in Pennsylvania, United States, the company boasts a presence in nearly 120 countries and offers products ranging from baby gear to nursing and baby care.

Mothercare plc

Mothercare plc, headquartered in London, United Kingdom, and founded in 1961, is a global brand for parents and young children. The company designs, sources, and supplies products across essential categories such as baby feed time, nursery, bathtime, and playtime, among others.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the baby shampoo and conditioner market include Pigeon Corporation, among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 6.58 Billion.

The market is assessed to grow at a CAGR of 5.40% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 11.13 Billion by 2034.

The major drivers of the market include rising disposable incomes, increasing population, and the growing population in the emerging economies.

The rising demand from consumers for natural and sustainable products is expected to be a key trend guiding the growth of the market.

North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market.

Non-medicated is the dominant product type in the market.

The leading distribution channels in the market include hypermarkets and supermarkets, convenience stores, independent retailers, and online, among others.

The key players in the market include Johnson & Johnson Inc., Beiersdorf AG, Mothercare plc, Artsana USA, Inc., and Pigeon Corporation, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Medicate
  • Non-Medicated
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Independent Retailers
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Johnson & Johnson Inc.
  • Beiersdorf AG
  • Artsana USA, Inc.
  • Mothercare plc
  • Pigeon Corporation
  • Others
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