Global Baby Bottle Market Report and Forecast 2024-2032

Global Baby Bottle Market Size

The global baby bottle market value is expected to grow at a CAGR of 6.4% from 2024-2032.

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Global Baby Bottle Market Growth

Baby bottles may be made of plastic, glass, silicone, and stainless steel. Plastic bottles are breakproof and lightweight. While modern plastic bottles are considered relatively safe, versions of older bottles carry bisphenol A (BPA), a substance banned by the Food and Drug Administration (FDA) in baby bottles.

Baby bottles offer convenience for flexible feeding, accurate measurement, and controlled milk flow. They are easy to use and clean, allow feeding in public, and enable shared feeding. They help avoid nipple confusion, control temperature, and offer various designs for different needs further boosting the demand of the baby bottle market.

Global Baby Bottle Market Analysis

The growing adoption of baby formulas is expected to contribute to the baby bottle industry growth. Baby formulas are very useful when the mother is not producing enough milk for the baby; in such cases, the formula provides the baby with essential nutrients.

The baby bottle market trends and dynamics are being boosted due to the variety of bottle shapes available, including straight, wide, and angled designs that help reduce air intake and improve feeding.

Global Baby Bottle Industry Outlook

According to the Australian Bureau of Statistics, in 2022, New South Wales registered 95,758 births. Victoria followed closely with 76,187 births, while Queensland recorded 62,313 births. Moreover, South Australia and Western Australia had 19,502 and 31,474 births respectively. Tasmania registered 5,498 births, and the Northern Territory had 3,577 births, showing relatively smaller birth counts in these territories. In 2022, the Australian Capital Territory reported 6,375 births, showing a consistent trend. Across Australia, there were 300,684 births, which led to a rise in baby bottle market revenue as the increasing number of live births drives higher demand for feeding bottles.

The growth of the baby bottle market in India is bolstered due to the high live birth rate. The National Family Health Survey for 2023-2024 reports Uttar Pradesh leading with approximately 3,171,580 live births, reflecting its large population and elevated crude birth rate (CBR). Bihar came close behind with 3,150,970 live births, driven by a high CBR of 24.7. Significant figures were also recorded in Maharashtra and Madhya Pradesh, with 1,904,310 and 2,101,040 live births respectively. Tamil Nadu, with a CBR of 13.9, estimated 1,064,360 live births. Rajasthan and West Bengal had 1,916,800 and 1,450,700 live births respectively. Smaller states such as Arunachal Pradesh and Sikkim had lower estimates, with 27,140 and 7,130 live births respectively. Kerala, noted for its lower birth rate (CBR of 13.2), estimated 517,870 live births. Gujarat reported 1,389,750 live births, reflecting moderate population growth with a CBR of 19.8.

The European E-commerce Report 2023 indicated that in Europe, 67% of internet users shopped online in 2018. This number rose to 70% in 2019 and further to 74% in 2020. By 2021, e-shoppers had increased to 75%, reflecting a growing trend in online purchasing. This percentage rose to 76% in 2022 and further to 78% in 2023, boosting the baby bottle industry revenue as consumers increasingly choose the convenience of online shopping for baby products.

In 2022, data from the National Bureau of Statistics of China shows that online retail sales of physical goods saw a strong growth rate of 6.2%. Convenience stores followed with a 3.7% increase, while professional stores grew by 3.5%. Supermarkets experienced a 3.0% rise, and speciality stores had a slight growth of 0.2%.

Increasing awareness of infant nutrition and health drives demand for high-quality baby bottles.

• Advances in bottle design, including features like anti-colic and ergonomic shapes, attract consumers looking for improved functionality and comfort.

• Extensive availability in both physical and online retail channels ensures broad market reach and accessibility for consumers.

High-quality or branded baby bottles can be expensive, potentially limiting market access for cost-conscious consumers.

• Persistent concerns about materials and safety standards may impact consumer confidence and purchasing decisions.

• A crowded market with numerous brands and product options can make it difficult for new entrants to stand out.

Expanding into developing regions with growing middle-class populations presents significant baby bottle market opportunities.

• Increasing demand for sustainable and eco-friendly baby products opens avenues for innovation and differentiation in the market.

• Incorporating smart technology, such as temperature sensors and feeding trackers, can appeal to tech-savvy parents and drive market expansion.

Evolving safety regulations and standards can impact production processes and increase compliance costs.

• Economic challenges can lead to reduced consumer spending on non-essential baby products.

• Intense competition from established and new brands may drive down prices and affect profit margins.

Key Players in the Global Baby Bottle Market and Their Key Initiatives

Pigeon Corporation

• Created over 12,000 lactation lounges in 16 countries to capture the baby bottle market opportunities.

• Launched eco-friendly baby bottles made from sustainable materials. 

Medela, Inc.

• Introduced Flex™ technology bottles to mimic breastfeeding.

• Launched Calma® breast milk feeding system.

Munchkin, Inc.

• Introduced a line of recyclable and biodegradable baby bottles to meet the growing demand of the baby bottle market.

• Launched innovative bottles with temperature sensors.

Babisil International Ltd.

• Introduced new eco-friendly silicone feeding bottles.

• Secured distribution agreements in Australia and New Zealand.

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Global Baby Bottle Industry Segmentation

“Global Baby Bottle Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Material

• Plastic

• Stainless Steel

• Glass

• Silicone

• Others

Market Breakup by Age Group 

• 0-6 Months

• 6-18 Months

• Others

Market Breakup by Distribution Channel 

• Offline

• Online

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

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Baby Bottle Market Share

Baby bottles for 0-6 months feature anti-colic designs and breastfeeding-like nipples to ease the transition from breast to bottle and offer convenience with easy-to-clean, spill-proof features. Bottles for 6-18 months support the move to sippy cups with spill-proof spouts and handles, providing durability and accommodating higher liquid intake as the baby grows boosting the growth of the baby bottle industry.

Leading Companies in the Baby Bottle Market

The companies specialise in baby care products such as bottles, nipples, and skincare. They are known for its emphasis on safety and innovation, and it provides high-quality, ergonomic items designed to enhance infant health and comfort.

• Pigeon Corporation 

• Summer Infant, Inc. 

• Medela, Inc. 

• Artsana S.p.A 

• Munchkin, Inc. 

• Handi-Craft Company 

• Zhejiang Reshine Babycare Co., Ltd. 

• Babisil International Ltd. 

• Others

Key Highlights of the Report

Baby Bottle Market Report Snapshots

Baby Bottle Market Size

Baby Bottle Market Growth

Baby Bottle Market Analysis

Baby Bottle Market Share

Baby Bottle Companies