Global Automotive Wrap Films Market Report and Forecast 2024-2032

Global Automotive Wrap Films Market Outlook

The global automotive wrap films market size reached USD 6.03 billion in 2023. The market is expected to grow at a CAGR of 7.4% between 2024 and 2032, reaching almost USD 11.51 billion by 2032.

Key Takeaways:

• ACEA reported global vehicle production at 85.4 million units in 2022, a 5.7% increase, thus fuelling the global automotive wrap films market growth.

• China, per the International Trade Administration, retains its position as the leading global vehicle market, expected to reach 35 million vehicles by 2025.

• The growth of the automotive wrap film market is driven by enhanced automotive infrastructure and awareness of benefits like UV resistance and affordability.

Automotive wrap films, crafted from premium vinyl, transform vehicle exteriors and safeguard paint, while also customizing interiors like door panels and dashboards. Made with layered vinyl and adhesive for flexibility and durability, they resist wear, scratches, and fading. Available in varied colours and finishes, from matte to metallic, they protect the original paint and are easily applied and removed.

According to the global automotive wrap films market report, the market growth is fuelled by improved automotive infrastructure, awareness of benefits such as UV resistance, affordability, and integration of CAD software for custom designs, alongside 3D printing technology for high-quality graphics.

The European Automobile Manufacturers Association (ACEA) reported a global motor vehicle production of 85.4 million units in 2022, marking a 5.7% increase from the previous year. This surge in production has led to heightened demand, thereby propelling the global automotive wrap films market.

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Key Trends and Developments

The global automotive wrap films market is propelled by the integration of advanced materials, technology, enhanced protection, and simplified application processes.

March 2024

Tesla introduced wraps for the Model 3, Model Y, and Cybertruck at a new location. The service was announced at the Collision Austin South body shop in Texas, alongside existing offerings in California.

June 2023

Wrapmate introduced an interactive Tesla Cybertruck wraps configurator. Cybertruck owners could select from around 100 colours and have Wrapmate's extensive network of 2,000 installers apply the wrap nationwide.

June 2023

Spandex Australia launched Omega Skinz, a European-made automotive film solution, praised for its flexibility and quality, offering a soft, flexible, self-adhesive cast film with vibrant colours.

May 2023

PPG, in a joint venture with Entrotech, launched paint and clear film solutions for automotive and industrial sectors, providing enhanced vehicle protection and aesthetics.

Advanced materials

The global automotive wrap films market development is propelled by a rise in the use of innovative materials within the industry. These include high-quality vinyl and exotic finishes such as carbon fibre, which not only improve the look of vehicles but also provide enhanced durability against everyday wear and tear.

Technological integration

The global automotive wrap films market growth benefits greatly from the integration of cutting-edge technologies such as CAD software and 3D printing, which has led to a revolution in the industry. This advancement enables the creation of precise and intricate custom designs that were previously beyond imagination.

Protective advancements

The global automotive wrap films industry experiences a surge as these products evolve beyond mere aesthetics. Now, they provide advanced protection against UV rays, scratches, and environmental factors. This trend appeals especially to individuals seeking to maintain their vehicle's paint quality and resale worth.

Easy application and removal

Modern automotive wrap films showcase improved application techniques and easier removal procedures. This appeals to a diverse group of users, comprising professional installers and DIY enthusiasts, thus broadening accessibility to customization for a wider audience.

Global Automotive Wrap Films Market Trends

With a desire for uniqueness, vehicle customization emerges as a prevalent trend. Automotive wrap films offer an extensive range of colours, patterns, and finishes, enabling distinctive designs tailored to individual tastes and styles.

The rise in environmental consciousness drives the popularity of eco-friendly wrap films crafted from sustainable materials. These films not only deliver the desired aesthetic appeal but also resonate with the environmentally conscious choices of consumers.

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Market Segmentation

Global Automotive Wrap Films Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Application

• Full Wrap

• Partial Wrap

• Others

Market Breakup by Vehicle Type

• Buses

• Passenger Cars

• Trucks

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Based on vehicle type, the global automotive wrap films market share is led by passenger cars

Passenger cars benefit from wrap films that safeguard the car's original paint, shielding it from scratches, UV rays, and environmental wear, thus maintaining the vehicle's look and resale worth. Wraps also enable personalized designs, patterns, and branding elements tailored to the owner's preferences.

For buses, wrap films offer branding opportunities with logos, advertisements, or corporate identities, elevating brand visibility. They are simple to clean and maintain, needing little effort to keep the vehicle looking new. Wraps prove to be a cost-effective alternative to repainting, offering an affordable option for refreshing the appearance of buses.

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Competitive Landscape

Players in the global automotive wrap films market serve the automotive, architectural, and graphic design industries with their product offerings.

Avery Dennison Corporation, based in California, was founded in 1935. A global leader in labelling and packaging materials, the company provides a variety of automotive wrap films recognized for their quality and innovative features.

Arlon Graphics, LLC, established in 1958, and headquartered in California, specializes in producing top-tier vinyl films and automotive wrapping materials. These products cater to the automotive, architectural, and graphic design sectors.

3M Company, founded in 1902 and headquartered in Minnesota, is a multinational conglomerate renowned for its extensive array of products. Their automotive wrap films are acclaimed for their durability, versatility, and user-friendly application methods, widely used in the global automotive industry.

Kay Premium Marking Films Ltd, established in 1972 in the UK, specializes in crafting premium-grade marking and wrapping films. Their automotive wrap solutions are esteemed for their quality and performance, offering a diverse range of options to meet various needs in the automotive industry.

Other key players in the global automotive wrap films market are HEXIS S.A.S., VViViD Vinyl, ORAFOL Europe GmbH, JMR Graphics, Eastman Chemical Company, and Garware HI-Tech Films Limited among others.

Global Automotive Wrap Films Market Analysis by Region

Based on the region, the global automotive wrap films market share is led by Asia Pacific as it plays a vital role in vehicle production and a rising number of manufacturers. The substantial demand for vehicles is supported by a large population, growing middle-class incomes, and rapid urbanization, notably in countries such as China, India, and Japan.

According to the International Trade Administration, China remains the world's largest vehicle market with top annual sales and manufacturing output, projected to hit 35 million vehicles by 2025. In 2021, China sold over 26 million vehicles, including 21.48 million passenger vehicles and 4.79 million commercial units.

Market growth is also boosted by North America and Europe, where the rising adoption of electric vehicles and continuous technological advancements play significant roles.

Key Highlights of the Report