Global Automotive Radiator Grille Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2024-2032)

Global Automotive Radiator Grille Market Outlook

The global automotive radiator grille market is expected to grow at a CAGR of 2.5% during the period 2024-2032. The market is expected to be driven by manufacturers’ desire to offer distinguishing design features, and producers’ as well as customers’ demand for pleasing and appealing vehicle aesthetics. North America, Europe and Asia are expected to be key markets.

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Market Likely to be Driven by Demand for Functional and Perceptual Benefits Offered by Radiator Grilles

Several vehicles, particularly pickup trucks and luxury cars, highlight the face of the model to make the vehicle more appealing. The grille forms a significant part of the vehicle face. Different brands and models come with distinguishing grille looks, styles and shapes; some looks seek to attain an elegant look while others strive for a more aggressive and confident exterior. Radiator grilles are not purely decorative; these allow flow of cool air in the hood which helps cool off several parts that are heated up due to friction and use, particularly the engine and the radiator. In case of electric vehicles however, the role of a radiator grille is almost entirely a design decision. Nevertheless, even though not serving functional purposes in electric vehicles, radiator grilles are expected to form part of electric vehicles as customers are accustomed to and even show preference for looks offered by radiator grille designs. Thus, the global market is expected to witness growth during the forecast period.

Various Brands Offer Distinct Radiator Grille Designs; the Trend is Expected to Continue and Contribute to Growth of Global Automotive Radiator Grille Market

The Japanese luxury vehicle brand Lexus offers easily recognizable grilles shaped like a spindle. A spindle shape is one in which the grille is tapered as it closes to the middle while the bottom and top sides are wide and spread out. Lexus’ spindle-shaped car grille comes in many variations. For example, the distinct mesh variation of the spindle grille on the Lexus LS.

BMW cars are easily recognized by the company’s kidney-shaped signature grille. The grille was first introduced in the 1930s with the BMW 303. While the grille then did not look the way it appears today, the shape stays the same, a major reason why it is identified so readily by young and old alike.

Jeep models incorporate seven vertical slats or slots for the grille; newer models have a slight difference in grilles as compared to older ones. Jeep manufactured military vehicles in World War II; even in those times, Jeep vehicles carried the same grille design.

Almost all Mahindra vehicles carry a ‘toothed grille’. The Alturas G4 tops the line-up with the same grille design. The XUV300 also has the same grille design concept. It is reported that Marazzo grille design was inspired by shark teeth, and the design was then extended to all other Mahindra vehicles.

Kia cars incorporate the brand’s signature ‘tiger nose’ car grille. While different Kia cars may have slightly modified forms of the signature grille, it is the 'tiger nose' design that all Kia cars carry. The design offers a lot of flexibility; it may be broader, lower, higher, or smaller, yet maintain that unique look.

Rolls Royce carries a big, rectangular grille structure with several vertical bars from left to right. The grille is supposed to convey class and affluence. This grille is paired with the signature hood ornament, named ‘Spirit of Ecstacy’.

The Radiator Grille Forms Part of the Vehicle’s Identity; The Capability of Radiator Grilles to Offer a Unique Identifying Feature to Vehicles is Expected to Stimulate the Global Automotive Radiator Grille Market

The grille helps people perceive a vehicle’s appearance. Indeed, car or radiator grilles are considered the manufacturer’s signature on the vehicle, and help build brand credibility. Thus, radiator grilles are expected to remain an important feature of vehicles. Even electric vehicles that do not require radiator grilles, are expected to retain grille patterns as part of the overall vehicle design. The perceptual advantages offered by radiator grilles, along with their functional benefits, are expected to boost market growth.

Market Segmentation

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By product type, the market is segmented into:

• Mesh Automotive Grille
• CNC Automotive Grille
• Billet Automotive Grille

By material type, the market is divided into:

• Aluminium
• Stainless Steel
• ABS Plastic

By vehicle type, the market is classified into:

• Passenger Cars  
• Light Commercial Vehicle
• Heavy Commercial Vehicle

By sales channel, the market is segmented into:

• OEM  
• Aftermarket

By region, the market is divided into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

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Key Industry Players in the Global Automotive Radiator Grille Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• T-Rex Truck Products, Inc.
• Westin Automotive Products, Inc.
• HBPO GMBH
• SRG Global, Inc.
• Toyoda Gosei Co., Ltd
• Magna International Inc.
• Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report