Global Automotive Floor Carpet Market Report and Forecast 2024-2032

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Automotive Floor Carpet Market Growth

Moulded floor carpets are increasingly being incorporated into modern vehicles. Technological improvements are leading to fresh, light, and durable textiles and carpets being developed. The increasing demand for passenger vehicles, changing consumer preference towards quality and comfort, availability of unique designs, and evolving automobile aftermarket services are the major drivers for the growth of the automotive floor carpet market. Fluctuating raw material prices is the primary constraint for this market, which may hamper industry growth during the forecast period.

Automotive Floor Carpet Market Trends

The advent of smart technology such as smart sensors and fabrics into vehicle carpets to enhance their functionality is a crucial trend in the automotive floor carpet market. These technologies can monitor the temperature, enhance the comfort in the vehicle and pave the way for intelligent vehicles in the coming years.

Recent Developments

As per the automotive floor carpet market dynamics and trends, Autoneum, a Swiss-based company, announced that it has developed a recyclable carpet system in 2022, which is made of polyester. This target is expected to contribute to the sustainability goals of the automotive sector.

Industry Outlook

According to the automotive floor carpet industry analysis, between April 2022 to March 2023, the total vehicle production was 2,59,31,867 units. Sales of commercial vehicles increased from,75,989 to 6,03,465 units and sales of passenger vehicles went from 30,69,523 to 38,90,114 units in the fiscal year of 2022-23, compared to the previous term. Additionally, the export of passenger vehicles increased from 5,77,875 to 6,62,891 units whereas the export of commercial vehicles decreased from decreased from 92,297 to 78,645 units.

As per the industry reports, between January to July 2023, the total EV registration witnessed an increase of 17.6%. The registration of new hybrid EVs witnessed an increase of 31.6% in July. Germany saw a growth of 46.6%, France 32.8%, and Italy 16.7%. Moreover, the petrol cars witnessed an increase of 5% in July. This growth was driven by the rising sales of these cars in France and Germany, which can provide lucrative opportunities for the growth of the automotive floor carpet industry.

Market players are continuously making efforts to implement recyclable materials into their vehicles as a part of their sustainability strategy. For instance, Volkswagen announced that it is making its ID range of electric vehicles, ID.3, ID.4, ID.5 and ID.7, more sustainable through the usage of leather-free and recyclable materials. For example, the company is using recycled polyester in the production of floor covering and headliner of the ID Buzz. These efforts are expected to contribute to the automotive floor carpet industry revenue.

Several market players are expanding their market outreach by offering their products to new entrants. Uniproducts India announced that it is aiming for 15% growth of the company by 2027 by supplying its products to new automakers. The company is a primary provider of auto parts and accessories such as roof liners, insulation materials, and floor carpets, among others in the automotive floor carpet industry.

Factors Driving the Success of the Global Market

• Rising global vehicle production boosts demand for automotive floor carpets.

• Growing demand for enhanced comfort and interior aesthetics in vehicles.

• Innovations in materials and manufacturing processes enhance durability and appearance and boost automotive floor carpet demand growth.

• Higher sales of luxury vehicles for premium floor carpets.

• Growth in aftermarket sales and customization.

Challenges Impacting the Global Market

• Fluctuating raw material prices such as nylon and polyester.

• Stringent regulations on the use of certain materials and chemicals.

• High competition among key players can negatively influence the automotive floor carpet demand forecast.

• Substitute products such as rubber mats.

• Supply chain disruptions affecting raw material availability and production.

• Rapid technological advancements requiring continuous innovation and adaptation.

Key Trends Shaping the Global Market

• Increasing use of recyclable and eco-friendly materials in carpet manufacturing.

• Growing trend of customization and personalization increases automotive floor carpet market revenue.

• Advanced manufacturing techniques like 3D printing and automated cutting.

• Focus on noise reduction materials to enhance vehicle cabin quietness.

Key Players in the Global Market and Their Strategic Initiatives

The key players in the global automotive floor carpet market include Paragon Union Berhad, Corinthian Automotive, Autoneum Holding AG, AGM Automotive, LLC, and Toyota Boshoku Corporation.

Autoneum Holding AG

• Innovative Product Development: Focuses on developing advanced automotive floor carpets with improved durability, aesthetics, and functionality through significant R&D investments which can aid automotive floor carpet market opportunities. 

• Customization and Personalization: Offers customized and personalized floor carpet options to meet diverse consumer preferences, providing tailored solutions that integrate with vehicle interior design and branding.

• Focus on Noise Reduction: Develops floor carpets with sound-absorbing materials to enhance vehicle cabin quietness, improving acoustic performance to meet consumer demand for quieter interiors.

AGM Automotive, LLC

• Customization and Personalization: Provides customized and personalized floor carpet options, offering tailored solutions that integrate with the vehicle’s interior design and branding, fuelling the demand of automotive floor carpet market. 

• Advanced Manufacturing Techniques: Utilizes advanced manufacturing techniques such as 3D printing and automated cutting to improve precision, reduce costs, and increase production efficiency.

Toyota Boshoku Corporation

• Sustainability and Eco-friendly Practices: Prioritizes the use of sustainable and eco-friendly materials, adopting green manufacturing practices to reduce environmental impact.

• Strategic Acquisitions and Partnerships: Enhances market presence through strategic acquisitions and partnerships, expanding product portfolios and entering new market segments, which can increase the automotive floor carpet market revenue.

• Global Expansion and Localization: Pursues global expansion by establishing new manufacturing facilities and R&D centres in key regions, localizing products to cater to regional market needs and preferences.

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Automotive Floor Carpet Industry Segmentations

Automotive floor carpet or moulded carpet refers to the carpet used inside the vehicles to avoid dust and dirt from entering the car cabin. The automotive floor carpet also offers drivers’ and passengers’ feet with cushioning. The automotive floor carpet industry can be segmented into type and application.

Based on its type, the market can be categorised as non-woven and tufted.

Based on its application, the market can be divided into:

• Passenger Vehicles 

• Commercial Vehicles

The EMR report looks into the regional markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global automotive floor carpet industry, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Low & Bonar Plc 

• Toyota Boshoku Corp.

• Autoneum Holding Ltd. (AUTN (SWX)) [Autoneum] 

• GRUPO ANTOLIN-IRAUSA, S.A.

• Adler Pelzer Holding GmbH

• Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.

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Automotive Floor Carpet Market Regional Analysis

The Asia Pacific accounts for a major market share due to the rising demand for automotive cars, owing to the rise in disposable income in the region. Furthermore, the advent of advanced technologies to enhance the functionalities of a vehicle, including smart vehicle carpets is contributing to the automotive floor carpet demand.

Key Highlights of the Report

Automotive Floor Carpet Market Report Snapshots

Automotive Floor Carpet Market Size

Automotive Floor Carpet Market Growth

Automotive Floor Carpet Market Trends

Automotive Floor Carpet Companies

Automotive Floor Carpet Market Regional Analysis