Global Automotive Digital Cockpit Market Growth Analysis - Forecast Trends, Market Size, Share and Outlook (2024-2032)

Global Automotive Digital Cockpit Market Outlook

The global automotive digital cockpit market is expected to grow at a CAGR of 11.8% during the period 2024-2032. The market is likely to be driven by demand for superior driving experience, AI powered high-performance computing, enhanced system-on-chip (SoC) architecture with visualization, scalability with a unified software framework, enhanced safety, smarter navigation, rich visual experiences, and superior audio. North America, Europe and Asia are expected to be key markets.

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Global Market Likely to be Driven by Advancements in Digital Technologies and Unique Consumer Demands

In today’s context, the cockpit as an experiential hub is expected to offer more than just entertainment and control needs. Modern cockpits are fully connected, enhance safety and complement the digital way of life. Digital cockpits combine multiple experiences on a single platform to create maximum value for OEMs and consumers.

Modern digital cockpit platforms offer high-performance computing with AI, heterogeneous system-on-chip (SoC) architecture with visualization, scalability with a unified software framework, highly intuitive AI experiences, contextual safety, smarter navigation, rich visual experiences, and immersive audio. To meet the evolving needs of consumers across a wide range of vehicle classes, companies like Qualcomm Technologies offer the scalable Snapdragon® Cockpit Platform in 3 tiers - Paramount, Premier and Performance. Building upon technologies introduced with the Snapdragon 820a and Snapdragon 602a Automotive Platforms, Snapdragon Cockpit Platforms are equipped with advanced graphics, multimedia, computer vision and AI capabilities. Every tier is designed with a modular architecture, enabling auto manufacturers to deliver a variety of customizable options across entry-level, mid-tier and premium-level vehicles.

Digital Cockpit Premium Capabilities Offered by Companies Likely to Boost Global Automotive Digital Cockpit Market

In this day and age, consumers feel the need to be constantly connected digitally. Modern solutions support the in-vehicle experience to meet the expectations of a mobile lifestyle. Such solutions are designed to seamlessly connect the vehicle to relevant systems, saving driver time and improving the connected lifestyle in the vehicle.

Companies like HARMAN offer Digital Cockpit Premium Capabilities. The Digital Cockpit Platform for scalable premium solutions leverages a broad range of core assets like Connected Services, the HARMAN Ignite Cloud Platform, ADAS functions and the pre-integrated HARMAN Android IVI and AudioworX to offer superior driving experiences. Novel powerful and scalable silicon families integrate more features into the software. Neural networks deliver AI functions like face and natural voice recognition for premium online and offline experiences. Deep vehicle sensor and camera integration decrease vehicle system complexity and enhance in-cabin experience through premium ADAS features. Modern digital cockpits by companies like HARMAN offer features such as Digital Cluster; Driver Monitoring System (DMS); Navigation-Centric HMI; AudioworX – Premium Entry Audio; Voice Assistant; 3D Surround View; 3D Navigation, HARMAN or GAS; BT and WiFi Projection Mode; Audio Player; eHorizon; App Store; and Cloud Ecosystem: HARMAN Ignite. Features in addition to MID include Multiple simultaneous users: Multiple connected profiles, seat specific permissions, passenger seat interfaces; Handwriting / Gesture Control; Augmented Reality Navigation; Incremental ADAS features (DMS & OMS, Face recognition, E-mirrors, RVDM, Transparent A-Pillar); and Hybrid Inference Engine: self-learning HMI, ADAS.

Consumer Demand for Superior Digital Experiences Expected to Boost Market Growth; Advancements in Technology Enabling Enhanced Experiences

Today, consumers demand more digital experiences inside the vehicle, regardless of the vehicle’s price point. Companies seek to offer personalized and integrated cabin user experiences (such as personalization, navigation, voice and productivity) through value and integration engineering.

Through developments in technology, the digital cockpit is changing how people experience cars. Future cockpits enable intelligent and personalized in-vehicle experiences that are software and services oriented, networked, and inter-operable. Technologies like 5G, edge computing and cloud computing, and self-driving are impacting the automotive industry. A model digital cockpit can unite these complex technologies into one, simplified and seamless access point.

The advent of digital cockpit is changing the landscape of the automotive industry, including user experience, sales and revenue. The traditional cockpit has transformed into a digital product, just like consumer smart devices. In today’s rapidly evolving times, auto manufacturers are focusing on R&D and technology to remain relevant.

Increased Digitization Expected to Drive Global Automotive Digital Cockpit Market

It is suggested that by 2030, full-scale digitization driven would be driven primarily by four mutually reinforcing trends - Connected, Autonomous, Shared and Electric (CASE) vehicles. OEM businesses would have greater opportunities for continual revenue generation while meeting digital demands of future customers.

Connected, electric and autonomous vehicles are considered a key technological to significantly impact the automotive cockpit on a large scale. The connected car trend is causing the growth of two key products - cockpit instrument cluster and infotainment – which comprise nearly two-thirds of the cockpit. Indeed, vehicle cockpits are changing dramatically, with auto manufacturers employing increasingly advanced features to fulfil consumer demands for connectivity, safety, and future mobility. Arm architecture is a key enabler of automotive technology, with majority of in-vehicle infotainment (IVI) systems and several under-the-hood applications powered by Arm-based chips, including meter cluster, HVAC control, and side- or rear-view mirrors.

Market Segmentation

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By equipment, the market is segmented into:

• Camera Based Driver Monitoring System
• Head-Up Display (HUD)
• Advanced Head Unit
• Digital Instrument Cluster
• Others

By display technology, the market is divided into:

• LCD
• OLED
• TFT-LCD

By vehicle type, the market is classified into:

• Passenger Cars
• Commercial Vehicles
• Others

By region, the market is segmented into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

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Key Industry Players in the Global Automotive Digital Cockpit Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Pioneer Corporation
• Harman International Industries, Incorporated
• Continental AG
• Denso Corporation
• Garmin Ltd.
• Robert Bosch GmbH
• Visteon Corporation
• Japan Display, Inc.
• Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report