Australia Yoga Accessories Market Report and Forecast 2025-2034

Australia Yoga Accessories Market Outlook

The Australia yoga accessories market size is projected to grow at a CAGR of 7.8% between 2025 and 2034.

Key Takeaways

• Yoga is practiced by around 3% of Australia's population, which equates to approximately 700,000 people, based on the current population of Australia.

• As per industry reports, the number of yoga and Pilates studios in the country has increased by 4.6% from the previous year, reaching approximately 40,582.

• Prominent players in the market are Lifrome, Maduka LLC, Prana & Grace, Adidas AG, Nike, Inc., Second Earth Pty Ltd., and Asana Blue.

The Australia yoga accessories market share is experiencing growth due to the prevalence of severe obesity (BMI greater than 35) has nearly doubled among Australian adults over the past 20 years, from 4.9% in 1995 to 9.4% in 2014-15. The rising level of obesity is a key factor driving this market, as more individuals are turning to yoga for fitness and wellness. Additionally, the market is witnessing a surge in online yoga classes, which has further boosted the demand for yoga accessories.

There is a growing demand for sustainable and eco-friendly yoga accessories in Australia, including mats, blocks, straps, and clothing. Consumers are increasingly conscious of the environmental impact of their purchases and are seeking products made from recycled materials or natural fibres. This trend is driving innovation in the market, with companies introducing yoga accessories made from natural rubber, organic cotton, and recycled plastics.

As per Australia yoga accessories market analysis, the integration of technology into yoga accessories is gaining popularity in Australia. This includes smart yoga mats with sensors for alignment feedback, yoga blocks with digital displays for posture guidance, and clothing with moisture-wicking and temperature-regulating properties. Technology-enhanced yoga accessories offer users a more interactive and personalised yoga experience. They provide real-time feedback, tracking capabilities, and enhanced comfort, catering to tech-savvy consumers.

The surge in online yoga classes in the Australian market has also contributed to an increased demand for yoga accessories. This trend aligns with the global shift towards online yoga platforms, which offer convenience and accessibility to practitioners, especially amid the COVID-19 pandemic. The rise of online yoga courses has led to a significant expansion in the market for yoga accessories, including mats, blocks, and other essentials, as individuals practicing at home seek quality equipment to enhance their yoga experience.

Market Segmentation

Australia Yoga Accessories Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Yoga Mats

• Yoga Blocks

• Yoga Straps

• Yoga Clothing

• Others

Market Breakup by Distribution Channel

• Online

• Offline

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are offering mats in different thicknesses, sizes, and materials to provide stability, cushioning, and grip during various yoga poses, further, to cater to the growing community of yoga practitioners.

• Lifrome 

• Maduka LLC

• Prana & Grace 

• Adidas AG 

• Nike, Inc. 

• Second Earth Pty Ltd. 

• Asana Blue 

• EmiliaRoseActive 

• LovEarth Pty Ltd. 

• Others

Key Highlights of the Report