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Australia Yoga Accessories Market Size, Share, Analysis: By Product Type: Yoga Mats, Yoga Blocks, Yoga Straps, Yoga Clothing, Others; By Distribution Channel: Online, Offline, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicator for Price; Competitive Landscape; 2024-2032
Australia Yoga Accessories Market Outlook
The Australia yoga accessories market size is projected to grow at a CAGR of 7.8% between 2024 and 2032.
Key Takeaways
- Yoga is practiced by around 3% of Australia's population, which equates to approximately 700,000 people, based on the current population of Australia.
- As per industry reports, the number of yoga and Pilates studios in the country has increased by 4.6% from the previous year, reaching approximately 40,582.
- Prominent players in the market are Lifrome, Maduka LLC, Prana & Grace, Adidas AG, Nike, Inc., Second Earth Pty Ltd., and Asana Blue.
The Australia yoga accessories market share is experiencing growth due to the prevalence of severe obesity (BMI greater than 35) has nearly doubled among Australian adults over the past 20 years, from 4.9% in 1995 to 9.4% in 2014-15. The rising level of obesity is a key factor driving this market, as more individuals are turning to yoga for fitness and wellness. Additionally, the market is witnessing a surge in online yoga classes, which has further boosted the demand for yoga accessories.
There is a growing demand for sustainable and eco-friendly yoga accessories in Australia, including mats, blocks, straps, and clothing. Consumers are increasingly conscious of the environmental impact of their purchases and are seeking products made from recycled materials or natural fibres. This trend is driving innovation in the market, with companies introducing yoga accessories made from natural rubber, organic cotton, and recycled plastics.
As per Australia yoga accessories market analysis, the integration of technology into yoga accessories is gaining popularity in Australia. This includes smart yoga mats with sensors for alignment feedback, yoga blocks with digital displays for posture guidance, and clothing with moisture-wicking and temperature-regulating properties. Technology-enhanced yoga accessories offer users a more interactive and personalised yoga experience. They provide real-time feedback, tracking capabilities, and enhanced comfort, catering to tech-savvy consumers.
The surge in online yoga classes in the Australian market has also contributed to an increased demand for yoga accessories. This trend aligns with the global shift towards online yoga platforms, which offer convenience and accessibility to practitioners, especially amid the COVID-19 pandemic. The rise of online yoga courses has led to a significant expansion in the market for yoga accessories, including mats, blocks, and other essentials, as individuals practicing at home seek quality equipment to enhance their yoga experience.
Market Segmentation
Australia Yoga Accessories Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Yoga Mats
- Yoga Blocks
- Yoga Straps
- Yoga Clothing
- Others
Market Breakup by Distribution Channel
- Online
- Offline
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are offering mats in different thicknesses, sizes, and materials to provide stability, cushioning, and grip during various yoga poses, further, to cater to the growing community of yoga practitioners.
- Lifrome
- Maduka LLC
- Prana & Grace
- Adidas AG
- Nike, Inc.
- Second Earth Pty Ltd.
- Asana Blue
- EmiliaRoseActive
- LovEarth Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Yoga Accessories Market Overview
8.1 Key Industry Highlights
8.2 Australia Yoga Accessories Historical Market (2018-2023)
8.3 Australia Yoga Accessories Market Forecast (2024-2032)
9 Australia Yoga Accessories Market by Product Type
9.1 Yoga Mats
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Yoga Blocks
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Yoga Straps
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Yoga Clothing
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Others
10 Australia Yoga Accessories Market by Distribution Channel
10.1 Online
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Offline
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 Australia Yoga Accessories Market by Region
11.1 New South Wales
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Victoria
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Queensland
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Western Australia
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australian Capital Territory
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicator for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Lifrome
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Maduka LLC
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Prana & Grace
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Adidas AG
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Nike, Inc.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Second Earth Pty Ltd.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Asana Blue
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 EmiliaRoseActive
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 LovEarth Pty Ltd.
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Yoga Accessories Market: Key Industry Highlights, 2018 and 2032
2. Australia Yoga Accessories Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Australia Yoga Accessories Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Australia Yoga Accessories Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. Australia Yoga Accessories Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. Australia Yoga Accessories Historical Market: Breakup by Region (USD Million), 2018-2023
7. Australia Yoga Accessories Market Forecast: Breakup by Region (USD Million), 2024-2032
8. Australia Yoga Accessories Market Structure
Key Questions Answered in the Report
The market is expected to grow at a CAGR of 7.8% between 2024 and 2032.
The market is being driven due to the increasing popularity of yoga and the need for comfortable and high-quality accessories to support the practice.
Key trends aiding the market expansion include emergence of online yoga classes, availability of smart yoga accessories, and easy access to a wide range of yoga accessories on online channels.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on distribution channel, the market segmentations include online and offline, among others.
Yoga mats, yoga blocks, yoga straps, yoga clothing, and other accessories are considered in the report.
Key players in the market are Lifrome, Maduka LLC, Prana & Grace, Adidas AG, Nike, Inc., Second Earth Pty Ltd., Asana Blue, EmiliaRoseActive, and LovEarth Pty Ltd., among others.
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