Australia Wireless Speaker Market Report and Forecast 2024-2032

Australia Wireless Speaker Market Outlook

The Australia wireless speaker market size was valued at USD 412.8 million in 2023. The market is further projected to grow at a CAGR of 15.4% between 2024 and 2032, reaching a value of USD 1565.4 million by 2032.

Key Takeaways

• Australians are embracing smart speakers at a rapid pace, with 5.7 million Australians owning smart speakers by the end of 2018, representing 29.3% of the adult population.

• The average number of smart speakers per household increased to 1.9 from 1.7 a year ago, with 24% of owners having three or more devices.

• Voice assistants like Apple's Siri, Google Assistant, or Amazon Alexa are used by 42% of Australians, showcasing a growing trend towards voice-controlled technology.

Factors that have helped increase the Australia wireless speaker market share include the increasing demand for smart speakers, soundbars, and portable speakers, driven by the growing consumer preference for advanced audio experiences and smart home devices. The market is witnessing a surge in the adoption of wireless speakers with features like voice-first technologies, virtual assistants, and enhanced connectivity options like Bluetooth and Wi-Fi.

Moreover, the trend towards online purchasing of speakers, the introduction of hybrid speakers catering to diverse price ranges, and the rising popularity of multi-room wireless speakers are shaping the Australia wireless speaker market growth.

Smart speakers are a prominent segment in the Australia wireless speaker market and brands like Amazon, Google, and Apple lead this segment with products like Amazon Echo, Google Nest, and Apple HomePod. Consumers are increasingly adopting these speakers for hands-free control, music streaming, and smart home automation.

As per industry reports, Wi-Fi speakers, including combo speakers with Wi-Fi connectivity, are also gaining popularity among Australian consumers seeking high-quality audio streaming and multi-room audio solutions. Brands like Sonos, Bose, and Samsung offer a range of Wi-Fi speakers that provide seamless connectivity, superior sound quality, and versatile audio experiences.

Meanwhile, Bluetooth speakers remain a resilient segment in the market, known for their portability, ease of use, and universal compatibility. Brands like JBL, UE, and Sony offer a diverse range of Bluetooth speakers catering to various consumer needs and preferences. 

Market Segmentation  

Australia Wireless Speaker Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Standard 

• Soundbars 

Market Breakup by Connectivity Type

• Smart Speakers

• Wi-Fi (including Combo Speakers and excluding Smart Speakers)

• Bluetooth 

Market Breakup by Price Range 

• Low-End 

• Mid-Range

• Premium 

Market Breakup by End Use

• Residential 

• Commercial 

Market Breakup by Distribution Channel

• Online 

• Offline 

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Key Highlights of the Report