Australia Wine Market Report and Forecast 2024-2032

Australia Wine Market Size

The Australia wine market value was worth USD 1.90 billion by 2023. The market is estimated to increase at a CAGR of 3.87% from 2024 to 2032, reaching almost USD 2.64 billion by 2032.

Australia Wine Market Growth

Changing consumer preferences, a growing focus on environmental issues, and the inclusion of new technologies into wine production are set to stimulate demand in Australia's wine market.

The wine business is responding to environmental concerns by putting a greater emphasis on sustainability in its winemaking methods. Aside from that, Australian wineries are gradually introducing eco-friendly measures, ranging from vineyard management to packaging, in accordance with the greater push for ethical and sustainable practices which is contributing to the Australia wine industry growth.

Australia Wine Market Analysis

Wineries are embracing data analytics and precision viticulture to improve grape production and winemaking operations, indicating a revolutionary trend in technological integration. This technology infusion not only increases efficiency but also allows for more precise control over various stages of manufacture. Another notable trend is a growth in demand for organic and biodynamic wines, which reflects consumers' growing desire for healthier and more environmentally conscious options. Winemakers are responding by expanding their range of organic and biodynamic wines which is driving the growth of the Australia wine market.

Australia Wine Industry Outlook

Australia is the 12th largest wine-consuming country in the world, with just under 2 percent of global consumption in 2022, according to IWSR. The Australia wine industry is ranked the 8th most attractive market for still wine in 2022, among which the top 5 countries were the USA, South Korea, Switzerland, Ireland and Japan.

The consumption of alcohol is widespread within Australia and associated with many social and cultural activities. Alcohol concentration varies considerably with the type of drink. In Australia, beer contains 0.9–6% alcohol, wine contains 12–14%, fortified wines such as sherry and port contain around 18–20%, and spirits such as scotch, rum, bourbon, and vodka contain 40–50%. As of 2022, Australian wine consumers favour Australian wine. The local wine constitutes 82% of the Australia wine marker demand.

Australia is the world's fifth-largest grape wine-producing country, with a vineyard base of around 150,000 hectares and reaching an annual production of approximately 1.3 billion liters in 2022, with more than 2,000 wineries employing 164,000 people and contributing AUUSD40 billion (£21 billion) annually to the economy, according to Wine Australia, thus pushing the growth of the Australia wine industry. Australia’s vineyard remained stable at 159 kha, consistent with the average observed over the last five years.

Wine Australia is an Australian Commonwealth Government statutory authority. The 2023 Australian wine grape crush is reportedly estimated to be 1.32 million tonnes. Over the last ten years, Australia’s warm inland irrigated wine regions have produced an average of 74% of Australia’s annual grape crush, most of which was for the commercial wine segment.

The number of Australian wine exporters increased to 1,282 in the 12 months to March 2024 – an increase of 94 exporters from the previous year. The destinations with the largest increase in exporters were Hong Kong, Japan, and mainland China.

Australia's numerous wine-producing areas provide a rich tapestry of tastes which drives the Australia wine market demand.

• The country is known for producing high-quality wines, particularly in the premium and super-premium categories.

• Australia is home to numerous wine-producing regions, each with its own set of terroirs and varietals.

Climate change presents issues for the wine industry, as do concerns about responsible consumption.

• The wine business is vulnerable to climate change, with rising temperatures and extreme weather events hurting grape quality and productivity.

• There is a greater danger of irresponsible drinking practices that lead to negative health effects and societal implications.

Demand in organic and sustainably produced wines, as well as potential to enter new markets beyond traditional ones, driving the Australia wine market opportunities.

• There is a growing market interest in organic, biodynamic, and sustainably made wines.

• Given the constraints in established markets, there are potential to grow into new markets in Southeast Asia, Africa, and other countries, diversifying export revenue streams.

Economic downturns and government legislations impact consumer spending.

• Geopolitical concerns, particularly with key export destinations such as China, jeopardize market access and profitability through tariffs and trade restrictions.

• Economic downturns, both domestic and global, can result in lower consumer expenditure on luxury products, including premium wines.

Key Players in the Australia wine Motor Market and their Key Initiatives

Treasury Wine Estates Ltd.

• Expansion of luxury wine portfolio with global brands.

• Increased investment in sustainable vineyard practices to meet the demand of the Australia wine market.

Accolade Wines Australia Limited

• Acquisition of new brands to diversify product range.

• Focus on digital marketing and e-commerce growth.

• Commitment to environmental sustainability in production.

Casella Wines Pty Limited

• Development of premium and organic wine lines.

• Enhanced export strategies to penetrate new markets.

• Investment in state-of-the-art winemaking technology to capture Australia wine market opportunities.

Pernod Ricard S.A.

• Strategic partnerships and acquisitions to broaden portfolio.

• Emphasis on innovation in wine product offerings.

• Sustainable practices across production and supply chain.

Australia Wine Industry Segmentation

“Australia Wine Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Sparkling Wine

• Still Wine

• Fortified Wine and Vermouth

Market Breakup by Colour

• Red Wine

• Rose Wine

• White Wine

Market Breakup by Distribution Channel

• Hypermarket and Supermarket

• Speciality Stores

• Online

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Australia Wine Market Share

Organic wines are becoming increasingly popular, reflecting global consumer preferences for healthier and more sustainable products.

The Australia wine market dynamics and trends illustrate the Australian wine industry's ability to adapt and innovate in response to changing market conditions and consumer preferences. Premium wines are becoming increasingly popular among consumers, reflecting a global trend. This movement is fuelled by rising disposable incomes and a desire for high-quality, one-of-a-kind wine experiences.

Leading Companies in the Australia wine Market

These companies are major players in the Australian wine industry, producing a wide range of high-quality wines that are popular both domestically and globally. Treasury Wine Estates Ltd.

• Accolade Wines Australia Limited 

• Casella Wines Pty Limited 

• Pernod Ricard S.A. 

• Australian Vintage Limited 

• Kingston Estate Wines Pty Ltd.  

• De Bortoli Wines Pty Limited 

• Qualia Wine Services Pty Ltd.  

• Andrew Peace Wines 

• Zilzie Wines 

• Nugan Estate Pty Limited 

• Others

Key Highlights of the Report

Australia Wine Market Report Snapshots

Australia Wine Market Size

Australia Wine Market Growth

Australia Wine Market Analysis

Australia Wine Market Share

Australia Wine Companies