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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Australia Tobacco Market Outlook 

The Australia tobacco market size reached USD 12.20 billion in 2023. The market is expected to grow at a CAGR of 3.3% between 2024 and 2032, reaching USD 16.45 billion by 2032.

Key Takeaways

  • British American Tobacco Australia claims tobacco offers farmers a sustainable crop, thriving in poor soils, aiding crop rotation, and yielding high incomes for farmers and related supply chains.
  • British American Tobacco Australia states that cigarette and tobacco sales constituted about 15.8% of total grocery sales in Australia in 2020, thereby contributing to Australia tobacco market growth. 
  • The tobacco excise tax accounted for roughly 2.5% of the overall Government income, equivalent to around $A12.1 billion in the 2019/20 Budget period.

Roll Your Own tobacco products contribute to the growth of the Australia tobacco market by being generally more affordable than pre-rolled cigarettes

Roll Your Own (RYO) tobacco provides savings, allows customization of smoking with ingredients and size, and appeals to budget-conscious consumers seeking a personalized and potentially healthier option.

Smokeless tobacco offers perceived health advantages, convenience, less odour, longer use, diverse choices, and potential harm reduction, attracting smokers seeking alternatives to regular cigarettes and boosting employment in the region. 

As stated by British American Tobacco Australia, it employs around 400 individuals directly in Australia and over 1,100 across Australia and the South Pacific, proudly ranking among the top 3 employers in the region.

Australia Tobacco Market

Market Segmentation

Australia Tobacco Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type  

  • Nicotiana Rustica
  • Virginia
  • Burley
  • Oriental
  • Others

Market Breakup by Product  

  • Kretek
  • Smokeless Tobacco
  • Cigarette
  • NGPs
  • Cigar & Cigarillos
  • Roll Your Own
  • Smokeless Device 
  • Waterpipes 
  • Snuff
  • Others

Market Breakup by Distribution Channel  

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Sales Channel
  • Tobacco Shops
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

The Australia tobacco market key players BAT Australia Ltd., ICT GROUP PTY LTD. and Philip Morris Australia among others. 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type  
  • Product  
  • Distribution Channel
  • Region
Breakup by Type  
  • Nicotiana Rustica
  • Virginia
  • Burley
  • Oriental
  • Others
Breakup by Product
  • Kretek
  • Smokeless Tobacco
  • Cigarette
  • NGPs
  • Cigar & Cigarillos
  • Roll Your Own
  • Smokeless Device
  • Waterpipes 
  • Snuff
  • Others
Breakup by Distribution Channel
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Sales Channel
  • Tobacco Shops
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • BAT Australia Ltd.
  • ICT GROUP PTY LTD.
  • Philip Morris Australia 
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 12.20 billion in 2023.

The market is projected to grow at a CAGR of 3.3% between 2024 and 2032.

The revenue generated from the market is expected to reach USD 16.45 billion in 2032.

The tobacco market is categorised according to type, which includes nicotiana rustica, virginia, burley, oriental and others.

The tobacco market key players BAT Australia Ltd., ICT GROUP PTY LTD. and Philip Morris Australia among others.

Based on the distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, speciality stores, online sales channels, tobacco shops and others.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

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+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124