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Report Overview

The Australia tobacco market size reached USD 12.20 Billion in 2024. The market is expected to grow at a CAGR of 3.30% between 2025 and 2034, reaching USD 16.88 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • British American Tobacco Australia claims tobacco offers farmers a sustainable crop, thriving in poor soils, aiding crop rotation, and yielding high incomes for farmers and related supply chains.

  • British American Tobacco Australia states that cigarette and tobacco sales constituted about 15.8% of total grocery sales in Australia in 2020, thereby contributing to Australia tobacco market growth. 

  • The tobacco excise tax accounted for roughly 2.5% of the overall Government income, equivalent to around $A12.1 billion in the 2019/20 Budget period.

Compound Annual Growth Rate

Value in USD Billion

3.3%

2025-2034


Australia Tobacco Market Outlook

*this image is indicative*

Australia Tobacco Market Report Summary Description Value
Base Year USD Billion 2024
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion 12.20
Market Size 2034 USD Billion 16.88
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 3.30%
CAGR 2025-2034 - Market by Region New South Wales 4.0%
CAGR 2025-2034 - Market by Region Victoria 3.5%
CAGR 2025-2034 - Market by Type Oriental 3.9%
CAGR 2025-2034 - Market by Product NGPs 3.7%
2024 Market Share by Region New South Wales 30.6%

Roll Your Own tobacco products contribute to the growth of the Australia tobacco market by being generally more affordable than pre-rolled cigarettes

Roll Your Own (RYO) tobacco provides savings, allows customization of smoking with ingredients and size, and appeals to budget-conscious consumers seeking a personalized and potentially healthier option.

Smokeless tobacco offers perceived health advantages, convenience, less odour, longer use, diverse choices, and potential harm reduction, attracting smokers seeking alternatives to regular cigarettes and boosting employment in the region. 

As stated by British American Tobacco Australia, it employs around 400 individuals directly in Australia and over 1,100 across Australia and the South Pacific, proudly ranking among the top 3 employers in the region.

Market Segmentation

Australia Tobacco Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Nicotiana Rustica
  • Virginia
  • Burley
  • Oriental
  • Others

Market Breakup by Product

  • Kretek
  • Smokeless Tobacco
  • Cigarette
  • NGPs
  • Cigar & Cigarillos
  • Roll Your Own
  • Smokeless Device 
  • Waterpipes 
  • Snuff
  • Others

Market Breakup by Distribution Channel

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Sales Channel
  • Tobacco Shops
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

CAGR 2025-2034 - Market by Region
New South Wales 4.0%
Victoria 3.5%
Queensland XX%
Australian Capital Territory XX%
Western Australia XX%
Others XX%

Competitive Landscape

The Australia tobacco market key players are:

  • BAT Australia Ltd.
  • ICT GROUP PTY LTD
  • Philip Morris Australia
  • Others 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 12.20 Billion in 2024.

The market is projected to grow at a CAGR of 3.30% between 2025 and 2034.

The revenue generated from the market is expected to reach USD 16.88 Billion in 2034.

The tobacco market is categorised according to type, which includes nicotiana rustica, virginia, burley, oriental and others.

The tobacco market key players BAT Australia Ltd., ICT GROUP PTY LTD. and Philip Morris Australia among others.

Based on the distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, speciality stores, online sales channels, tobacco shops and others.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type  
  • Product  
  • Distribution Channel
  • Region
Breakup by Type  
  • Nicotiana Rustica
  • Virginia
  • Burley
  • Oriental
  • Others
Breakup by Product
  • Kretek
  • Smokeless Tobacco
  • Cigarette
  • NGPs
  • Cigar & Cigarillos
  • Roll Your Own
  • Smokeless Device
  • Waterpipes 
  • Snuff
  • Others
Breakup by Distribution Channel
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Sales Channel
  • Tobacco Shops
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • BAT Australia Ltd.
  • ICT GROUP PTY LTD.
  • Philip Morris Australia 
  • Others

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