Australia Tissue Paper Market Report and Forecast 2025-2034

Australia Tissue Paper Market Outlook 

The Australia tissue paper market size reached 433.88 KMT in 2023. The market is expected to grow at a CAGR of 4.4% between 2024 and 2032, reaching 642.92 KMT by 2032.

Key Takeaways

• According to the USDA, the existence of consumer food services within 65,866 independent and chain restaurants contributes to the Australia tissue paper market growth. 

• The National Public Toilet Map identifies over 22,000 public restroom facilities across Australia, consequently increasing the demand for toilet paper.

• According to the USDA, the Australian consumer food service industry was valued at around A$60 billion (US$44 billion) in 2021.

Paper napkins drive Australia tissue paper market growth due to their absorbent nature, making them efficient for cleaning spills and messes, especially during meals to uphold hygiene standards

Paper napkins - crucial for dining - provide convenience and absorbency. They enhance hygiene by minimizing germ transmission and cross-contamination.

Facial tissues, gentle and versatile, offer portability and disposability for diverse uses, promoting health and wellness through hygiene. They are available in varied sizes and designs to cater to individual preferences.

Hulsbosch redesigned Kimberly-Clark Australia's facial tissue brand, aiming to boost its appeal as a household essential. They simplified the masterbrand, incorporating natural stone textures and decorative illustrations across various Kleenex 2ply and 3ply products.

Market Segmentation

Australia Tissue Paper Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

Market Breakup by Product Type

• Toilet Paper 

• Paper Towel

• Wrapping Tissue

• Paper Napkin

• Facial Tissue

• Others

Market Breakup by Material

• High Yield Pulp (HYP)

• Bleached Softwood Kraft Pulp (BSK)

• Birch Hardwood Kraft Pulp (BHK)

• Others 

Market Breakup by Packaging Type

• Rolls

• Folded Tissues

• Others 

Market Breakup by Application 

• Commercial

• Household 

Market Breakup by Distribution Channel 

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Stores

• Others 

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia tissue paper market key players are Encore Tissue (Aust) Pty Ltd, Solaris Paper Pty Ltd, ABC Tissue Pty Ltd, Caprice Paper Products Pty Ltd, and Stella Products Australia among others. 

Key Highlights of the Report