The Australia sports drinks market was valued at USD 251.99 Million in 2025 and is expected to grow at a CAGR of 4.30%, reaching USD 383.91 Million by 2035. Growth is driven by increasing fitness awareness and rising participation in sports and outdoor activities.
Base Year
Historical Period
Forecast Period
The Australian Sports Commission reports that 78% of males aged 15 and above participate in sports or physical activities weekly, significantly contributing to the market growth for sports drinks in the region.
Sports play a pivotal role in Australia's economy, generating approximately USD 32 billion annually and supporting 128,000 jobs, according to the Department of Health and Aged Care. Therefore, the market size is expected to grow significantly in the forecast period.
As highlighted by the Department of Health and Aged Care, sports are deeply ingrained in Australian culture, with nearly 13 million adults and 3 million children actively participating each year. The rising interest in sports activities is expected to boost the market in the coming years.
Compound Annual Growth Rate
4.3%
Value in USD Million
2026-2035
*this image is indicative*
Sports drinks are specially formulated beverages designed to replenish electrolytes, fluids, and energy lost during intense physical activity. They contain a balanced mix of carbohydrates, sodium, and potassium to support hydration, improve endurance, and enhance recovery. Popular among athletes and fitness enthusiasts, sports drinks help maintain performance levels and prevent dehydration during prolonged exercise or strenuous sports.
Advent of Innovative Products to Enhance Market Growth
The increasing demand for functional beverages and health-focused products are significant drivers of the Australian sports drink market. For instance, in October 2024, Posca Hydrate debuted at the C&I Expo as Australia’s first sugar-free sparkling hypertonic drink in a can. This innovative product combines ancient Roman traditions with modern science, offering superior hydration and electrolyte retention through a unique formulation enriched with essential electrolytes and red wine vinegar. Addressing the market’s need for clean-label hydration solutions, Posca Hydrate’s launch is set to attract health-conscious consumers, inspire further innovation, and expand the functional beverage segment in the coming years.
Surge in Localized Production to Meet Rising Australia Sports Drinks Market Demand
The rising focus on hydration and wellness-oriented products drives the market value. For instance, in April 2024, Liquid IV, a leading US hydration brand, entered the Australian market with its Hydration Multiplier electrolyte drink mix in flavours such as lemon lime, passionfruit, and strawberry. Enriched with essential vitamins, the product contains no artificial colours or sweeteners, appealing to health-conscious Australians. To strengthen its footprint, Unilever, Liquid IV’s parent company, established its first local manufacturing facility outside North America. This move lowers production costs, improves supply chain efficiency, and positions Liquid IV to drive market development while meeting growing consumer demand.
New Product Launches to Boost Australia Sports Drinks Market Value
The market is benefiting from increasing health awareness and demand for scientifically advanced hydration solutions. For instance, in July 2019, Coca-Cola Australia launched POWERADE Active Water, a sugar-free sports drink featuring the ION4 electrolyte system. The product, enriched with sodium, potassium, calcium, magnesium, and B vitamins, supports hydration and replenishes electrolytes lost during physical activity. This launch highlights the growing trend of functional hydration solutions tailored for active individuals. POWERADE Active Water’s introduction is expected to drive market competition, encourage product innovation, and cater to consumers seeking performance-enhancing hydration solutions in the forecast period.
The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows:
"Australia Sports Drinks Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Form
Market Breakup by Packaging Material
Market Breakup by Flavor
Market by Distribution Channel
Isotonic Drinks to Lead the Segmentation by Product Type
Isotonic drinks are expected to hold a significant share by product type as they offer an ideal balance of hydration and energy replenishment. Their formulation mirrors the body's natural electrolyte concentration, making them effective for quick rehydration and energy restoration during and after physical activity. Popular among athletes, fitness enthusiasts, and casual exercisers, isotonic drinks cater to diverse activity levels and age groups. Increasing awareness about their benefits for hydration, endurance, and recovery continues to drive demand. With rising consumer interest in functional beverages, this segment is poised for sustained growth and innovation during the forecast period, expanding its market reach.
Liquid Sports Drinks to Dominate the Australia Sports Drinks Market Segmentation by Form
Liquid sports drinks will likely the largest share as they are convenient and ready-to-consume. Their widespread availability in retail outlets and suitability for on-the-go lifestyles make them a consumer favourite. With innovation in formulations and flavours, this segment is set to expand further, supporting market development and broadening the appeal to health-conscious Australians.
Pet/Plastic Bottles to Lead the Share by Packaging Material
Plastic bottles are projected to dominate the market due to their lightweight, portability, and cost-effectiveness, catering to consumers prioritising convenience and easy disposal. Their affordability and versatility further enhance their appeal, particularly for on-the-go lifestyles. Sustainable packaging innovations, such as recycled and biodegradable plastics, are anticipated to strengthen this segment’s position. These advancements address growing environmental concerns while maintaining affordability and functionality, ensuring plastic bottles remain integral to the market’s strong value and growth trajectory in the forecast period.
Supermarkets and Hypermarkets to Hold Significant Australia Sports Drinks Market Value for Segmentation by Distribution Channel
Supermarkets and hypermarkets are poised to lead the distribution channel due to their extensive product range, accessibility, and convenience. These outlets attract consumers with promotional offers, discounts, and bulk purchasing options, solidifying their dominance. Their wide physical presence fosters consumer trust and encourages frequent purchases. Expanding product assortments and partnerships with major brands further strengthen their position, making supermarkets and hypermarkets crucial for market growth and consumer engagement in the forecast period.
Due to its strong culture of outdoor sports and fitness activities, deeply ingrained in both urban and regional communities, Australia is a major market for sports drinks. The country’s unique climate, characterised by long, hot summers, drives consistent demand for hydration solutions among athletes and casual exercisers. Additionally, Australia’s advanced retail infrastructure supports wide accessibility to sports drinks, while local manufacturers are proactive in tailoring products to meet the preferences of health-conscious consumers, reinforcing market dominance.
The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Headquartered in Purchase, New York, PepsiCo was established in 1965 and is a global leader in beverages and snacks. In the Australian sports drinks market, its portfolio includes Gatorade, a widely recognised brand offering isotonic drinks tailored for hydration and energy replenishment, cementing its prominent position among athletes and fitness enthusiasts.
Founded in 1886 and headquartered in Atlanta, Georgia, The Coca-Cola Company is a multinational beverage giant. In Australia, its sports drink portfolio features Powerade, a leading brand known for electrolyte-rich beverages that enhance hydration and performance, targeting the needs of professional athletes and active consumers.
An Australian-based company established in 1964, Steric Trading specialises in innovative food and beverage solutions. Its sports drinks portfolio focuses on functional hydration products designed for active lifestyles, leveraging local market insights to deliver tailored solutions that resonate with Australian consumers.
Established in 1906 and headquartered in Westchester, Illinois, Ingredion Incorporated is a global ingredients solutions provider. The Australian sports drinks market supplies starches, sweeteners, and texturisers, enabling manufacturers to develop high-performance, health-focused beverages that meet evolving consumer preferences.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Keurig Dr Pepper, Inc., and Otsuka Holdings Co Ltd.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at USD 251.99 Million in 2025.
The market is projected to grow at a CAGR of 4.30% between 2026 and 2035.
The revenue generated from the sports drink market is expected to reach USD 383.91 Million in 2035.
The sports drink market is categorised according to form, which includes liquid and powdered.
The key players are PepsiCo Australia Holdings Pty Ltd, The Coca-Cola Company, Steric Trading Pty Ltd, and Ingredion Incorporated among others.
Based on the distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, speciality stores, online retail, discount stores and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Form |
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| Breakup by Packaging Material |
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| Breakup by Flavor |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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