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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Australia Sports Drink Market Outlook
Australia sports drink market size is estimated to be valued at USD 952.56 million in 2023. The market is further projected to grow at a CAGR of 6.6% between 2024 and 2032, reaching USD 1,723.34 million in 2024.
Key Takeaways
- According to the Australian Sports Commission, 78% of males aged 15 and older participate in sports or physical activities at least once a week, thus driving the Australia sports drink market.
- According to the Department of Health and Age Care, sports have a substantial impact on the economy, generating around $32 billion in yearly sales and offering employment support for 128,000 jobs.
- According to the Department of Health and Age Care, sports are an integral part of Australian life, with roughly 13 million adults and 3 million children engaging in sports each year.
In the growing Australia sports drink market, beverages in a liquid form generally possess a lower solute concentration compared to bodily fluids
Hypotonic sports beverages provide swift hydration due to their lower solute concentration, facilitating rapid absorption. These drinks replenish electrolytes, contain minimal calories, offer quick energy, and are suitable for short, intense workouts such as sprints or interval training.
Isotonic sports drinks offer balanced hydration like bodily fluids, assisting absorption during moderate exercise. They provide quick energy through carbohydrates, help maintain electrolyte balance, support endurance, are versatile, and aid in post-workout recovery.
In February 2023, a new global microdrink platform, endorsed by tennis star Novak Djokovic, debuted in Australia.
Market Segmentation
Australia Sports Drink Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Hypotonic
- Isotonic
- Hypertonic
Market Breakup by Form
- Liquid
- Powdered
Market Breakup by Packaging Material
- Pet/Plastic
- Metal
- Glass
Market Breakup by Flavour
- Flavoured
- Unflavoured
Market Breakup by Application
- Athletes
- Lifestyle User
- Casual Consumers
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Specialty Stores
- Discount Stores
- Online Retail
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia sports drink market key players are PepsiCo Australia Holdings Pty Ltd, The Coca‑Cola Company, Steric Trading Pty Ltd, and Ingredion Incorporated among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Form |
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| Breakup by Packaging Material |
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| Breakup by Flavor |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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Australia Sports Drink Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 952.56 million in 2023.
The market is projected to grow at a CAGR of 6.6% between 2024 and 2032.
The revenue generated from the sports drink market is expected to reach USD 1723.34 million in 2032.
The sports drink market is categorised according to form, which includes liquid and powdered.
The key players are PepsiCo Australia Holdings Pty Ltd, The Coca-Cola Company, Steric Trading Pty Ltd, and Ingredion Incorporated among others.
Based on the distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, speciality stores, online retail, discount stores and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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