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Report Overview

The Australia smartphones market size reached USD 5.59 billion in 2024. The market is expected to grow at a CAGR of 2.0% between 2025 and 2034, reaching USD 6.73 billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Australia Smartphones Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion 5.59
Market Size 2034 USD Billion 6.73
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 2.0%
CAGR 2025-2034 - Market by Region New South Wales 2.4%
CAGR 2025-2034 - Market by Region Victoria 2.1%
CAGR 2025-2034 - Market by Operating System Android 2.2%
CAGR 2025-2034 - Market by Price Range High-End (More than $800) 3.4%
2024 Market Share by Region Victoria 24.5%

Key Takeaways:

  • As per the Australian Bureau of Statistics, film and video production enterprises surpassed subscription broadcasters and channel providers in total income, reaching $4,575.3 million, thereby contributing to the increased demand for smartphones.
  • In 2023, Telstra, Australia's largest mobile operator, stated that the demand for 5G data on their mobile network is increasing by more than 30% annually.
  • According to the World Bank, as of 2021, approximately 96% of Australia's population is reported to be utilising the internet.

OLED technology enhances the Australia smartphone market growth by providing displays that offer superior image quality over LCDs. This is because each pixel emits its light, resulting in true blacks and vibrant colours.

OLED technology in smartphones provides exceptional image quality with deep blacks, vivid colours, lightweight builds, bendable, curved displays, energy efficiency, reliable colour precision, brightness, and quicker refresh rates for seamless animations.

LCD technology advantages in smartphones encompass economical pricing, resilience against screen burn-in, enhanced outdoor visibility, steady brightness, and colour precision from various viewing angles.

In 2023, HMD Global, the brand behind Nokia smartphones, debuted its inaugural repairable smartphone, pledging $20 AUD for each April sale.

Market Segmentation

Australia Smartphones Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Operating System

  • Android
  • iOS
  • Others

Market Breakup by Display Technology

  • OLED Technology
  • LCD Technology

Market Breakup by RAM Capacity

  • Below 4GB
  • 4GB - 8GB
  • Over 8GB

Market Breakup by Price Range

  • Ultra-Low-End (Less Than $100)
  • Low-End ($100-<$200)
  • Mid-Range ($200-<$400) 
  • Mid- to High-End ($400-<$600)
  • High-End ($600-<$800)
  • Premium ($800-<$1000)
  • Ultra-Premium ($1000 and above)

Market Breakup by Distribution Channel

  • OEMs
  • Retailers
  • E-Commerce

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
CAGR 2025-2034 - Market by Region
New South Wales 2.4%
Victoria 2.1%
Queensland XX%
Australian Capital Territory XX%
Western Australia XX%
Others XX%

The Australia smartphones market key players are Apple Inc., Samsung Electronics Australia Pty Limited, Huawei Technologies Co., Ltd, Motorola Mobility LLC, and Cell8 Pty Limited among others. 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Operating System
  • Display Technology
  • RAM Capacity
  • Price Range
  • Distribution Channel
  • Region
Breakup by Operating System
  • Android
  • iOS
  • Others  
Breakup by Display Technology
  • OLED Technology
  • LCD Technology
Breakup by RAM Capacity
  • Below 4GB
  • 4GB - 8GB
  • Over 8GB
Breakup by Price Range
  • Ultra-Low-End (Less Than $100)
  • Low-End ($100-<$200)
  • Mid-Range ($200-<$400) 
  • Mid- to High-End ($400-<$600)
  • High-End ($600-<$800)
  • Premium ($800-<$1000)
  • Ultra-Premium ($1000 and above)
Breakup by Distribution Channel
  • OEMs
  • Retailers
  • E-Commerce 
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Apple Inc
  • Samsung Electronics Australia Pty Limited
  • Huawei Technologies Co., Ltd
  • Motorola Mobility LLC
  • Cell8 Pty Limited
  • Others

Australia Smartphones Market Report Snapshots

Australia Smartphones Market Size

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 5.59 billion in 2024.

The market is projected to grow at a CAGR of 2.0% between 2025 and 2034.

The revenue generated from the market is expected to reach USD 6.73 billion in 2034.

The smartphone market is categorised according to operating systems, which include android, iOS, and others.

The key players are Apple Inc., Samsung Electronics Australia Pty Limited, Huawei Technologies Co., Ltd, Motorola Mobility LLC, and Cell8 Pty Limited among others.

Based on smartphones, the market is divided into OEMs, retailers, and e-commerce.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

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