Australia Sleepwear Market Report and Forecast 2024-2032

Australia Sleepwear Market Outlook

The Australia sleepwear market was valued at USD 42.92 million in 2023. The market is further projected to grow at a CAGR of 8.1% between 2024 and 2032, reaching a value of USD 86.92 million by 2032.

Key Takeaways

• As people increasingly prioritise comfort and relaxation, demand for comfortable sleepwear has surged.

• The rise of e-commerce platforms has made it easier for consumers to explore and purchase sleepwear online.

• Some of the leading players in the market are Papinelle Sleepwear Au, Suku Home, and Knisa (Thea Nightwear).

The Australia sleepwear market growth is being fuelled by a combination of factors. Demographic shifts, such as an ageing population and an increase in dual-income households, are driving a greater focus on comfort and relaxation at home, boosting the demand for high-quality sleepwear. The country's heightened awareness of health and wellness trends is leading consumers to prioritise sleep hygiene, creating a demand for sleepwear that promotes optimal rest and comfort.

Australia's dynamic fashion industry is also playing a role, with innovative designs meeting evolving consumer preferences for stylish yet functional sleepwear. Additionally, the country's diverse climate necessitates a range of breathable fabrics in sleepwear, catering to varying seasonal needs. The rising disposable income among Australian women is empowering them to invest in comfortable and fashionable sleepwear that aligns with their modern lifestyles. Moreover, the growing emphasis on sustainability is influencing choices in children's sleepwear, with a focus on eco-friendly and ethically sourced options. These factors are collectively contributing to Australia sleepwear market development.

Wool material has gained a larger market share, particularly in colder regions like Tasmania and the highlands, due to its exceptional insulation properties. Consumers in these areas appreciate wool sleepwear for its ability to provide warmth to the body. Silk maintains its status as a luxury material in the sleepwear market, often reserved for special occasions is preferred by individuals with sensitive skin or by consumers seeking luxurious and indulgent sleepwear options.

Market Segmentation

Australia Sleepwear Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Top Wear

• Bottom Wear

• Night Dresses and Gowns

• Sleepwear Set

Market Breakup by Material

• Cotton

• Wool

• Silk

• Others

Market Breakup by End Use

• Men

• Women

• Kids

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Speciality Stores

• Online 

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are focusing on introducing new styles, materials, and patterns to meet the evolving demands of customers seeking both comfort and aesthetics in their sleepwear choices.

• Papinelle Sleepwear Au 

• Suku Home 

• Bendon Group Holdings Limited 

• Knisa (Thea Nightwear) 

• Gingerlilly Pty Ltd. 

• Givoni Australia 

• Jade & May 

• Others

Key Highlights of the Report