Australia Skincare Product Market Report and Forecast 2024-2032

Australia Skincare Product Market Outlook

The Australia skincare product market size reached approximately USD 1.72 billion in 2023. The market is further projected to grow at a CAGR of 4.4% between 2024 and 2032, reaching a value of USD 2.53 billion by 2032.

Key Trends in the Market

Skincare products refer to personal care products that are designed for exfoliating, cleansing, replenishing, and protecting the skin. These products include face washes, moisturisers, sunscreen, body washes, cleansers, and masks and packs, among others. They are prepared by using a wide range of synthetic and organic products including hyaluronic acid, retinol, and aloe vera, among others.

• Increasing emphasis on personal care and skin health are aiding the Australia skincare product market growth. The rising population of health and wellness conscious individuals and increasing levels of pollution are propelling the requirement for skincare products across Australia.

• The growing demand for clean labelled and cruelty free products due to rising concerns about animal welfare and increasing environmental consciousness is supporting the market expansion. Consumers also seek clean label products due to rising health awareness and increasing sensitivity to certain ingredients.

• The rising collaborations between the key market players and social media influencers and content creators due to the growing influence of social media is providing lucrative growth opportunities to the market. Social media marketing allows companies to reach their target audience and create awareness about new product launches.

Australia Skincare Product Market Analysis

On the basis of type, the market is divided into facial care and body care, among others. Based on product, the market is segregated into face creams and moisturisers, cleansers and face wash, face masks and packs, sunscreen, body cream and moisturisers, and body wash, among others.

On the basis of gender, the market is classified into men, women, and unisex. Based on price category, the market is bifurcated into premium and mass. On the basis of distribution channel, the Australia skincare product market segmentation includes supermarkets and hypermarkets, convenience stores, cosmetic stores, and online stores, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Procter & Gamble Company  

• Unilever plc 

• L’Oreal SA 

• Johnson & Johnson Services, Inc. 

• Beirsdorf AG  

• Estee Lauder Companies Inc. 

• Shiseido Co. Ltd. 

• KAO Corp. 

• L’Occitane International S.A. 

• Clarins S.A. 

• Others

Market Share by Product

Face creams and moisturisers are anticipated to account for a significant Australia skincare product market share. The increased utilisation of face creams and moisturisers can be attributed to their ability to keep elasticity and moisture locked in the skin, which aids in reducing fine lines, wrinkles, and age spots, among others. The easy to use and hassle-free nature of these products is further boosting their popularity among the Australian population.

Market Share by Distribution Channel

The preference for shopping for skincare products across hypermarkets and supermarkets is increasing among the Australian population as these stores provide a wide range of products and brands. The presence of helpful sales professionals enhances the shopping experience for the customers. The availability of products suitable for all skin types is further boosting their popularity in Australia.

Meanwhile, the convenience offered by online stores is bolstering their growth across Australia. Additionally, the provision of product reviews and descriptions across these platforms allows individuals to select products most suitable to their requirements and propel the Australia skincare product market demand.

Competitive Landscape

Procter & Gamble Company is one of the leading providers of skincare, baby care, family care, hair care, home care, and dental care products, among others. The company’s brand portfolio for skincare products includes Olay, Old Spice, and Native, among others.

Unilever plc is a consumer goods manufacturing company that specialises in affordable soaps, indulgent ice creams, and luxurious shampoos, among others. The company was founded in 1872 and is headquartered in Blackfriars, London.

L’Oreal SA, headquartered in Clichy, France, is a personal care product manufacturing company that was founded in 1909. The company specialises in skincare products, perfumes, and shampoos and conditioners, among others.

Other Australia skincare product market key players include Johnson & Johnson Services, Inc., Beirsdorf AG, Estee Lauder Companies Inc., Shiseido Co. Ltd., KAO Corp., L’Occitane International S.A., and Clarins S.A., among others.

Key Highlights of the Report