Australia Shaving Market Outlook Report - Market Size, Share Analysis and Forecast (2025-2034)

Australia Shaving Market Size

The Australia shaving market size reached USD 343.20 million in 2024. The market is expected to grow at a CAGR of 4.04% between 2025 and 2034, reaching almost USD 487.96 million by 2034.

Key Takeaways:

• In Australia, average monthly spending on personal care stands more than 400 dollars.

• Further, almost half of the Gen Z population and more than two-fifth of Gen Y population take beauty treatment of some kind, monthly.

• As per ABS, gross disposable income per household in Australia witnessed an increase of 3.7% and reached USD 139,064 during 2021-2022.

Evolving consumer preference for personal care and increased disposable income are expected to aid the Australia Shaving market growth

Fuelled by a growing emphasis on personal care and appearance, a shift in societal norms surrounding grooming is driving the Australia shaving market. This cultural evolution has led to increased demand for shaving products, with consumers willing to allocate more of their disposable income towards high-quality shaving items as their discretionary spending power rises.

Further, technological advancements have completely changed the shaving products demand. Razor design boasts sharper blades, comfy grips, and fancy lubrication for a smoother shave. Electric shavers offer multiple shaving modes, self-cleaning, and longer battery life. As well as some razors even have sensors that can connect to the devices to give a personalized shaving experience. These tech-focused products are attracting new customers, especially those who prefer smart gadgets, and aid in the growth of the shaving market in Australia.

In December 2022, the US men’s shave brand Cremo announced to launch in Australia. The company offers a comprehensive range of men's care products, encompassing beard and hair styling solutions, body washes, shave prep essentials and skincare items. This strategic move leverages Cremo's position as one of the world's fastest-growing grooming brands, further solidified by its recent achievement of becoming the top-selling beard brand in the US.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Australia Shaving Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Razors and Blades

• Pre-shave Cream

• Beard Moisturiser

• After-shave Emulsion

• Trimmers

Market Breakup by Price

• Mass

• Premium

Market Breakup by End Use

• Men

• Women

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Speciality Stores

• Pharmacies

• Online

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia shaving market key players are Make My Shave Pty Ltd., L’Oréal Australia Pty Ltd. (Kiehls), Hoot Ventures Pty Ltd., My Skincare Manufacturer Pty Ltd., Oscar Razor, and Scruffy Fella, among others.

Key Highlights of the Report