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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Australia Shaving Market Outlook
The Australia shaving market size reached USD 343.20 million in 2023. The market is expected to grow at a CAGR of 4.04% between 2024 and 2032, reaching almost USD 487.96 million by 2032.
Key Takeaways:
- In Australia, average monthly spending on personal care stands more than 400 dollars.
- Further, almost half of the Gen Z population and more than two-fifth of Gen Y population take beauty treatment of some kind, monthly.
- As per ABS, gross disposable income per household in Australia witnessed an increase of 3.7% and reached USD 139,064 during 2021-2022.
Evolving consumer preference for personal care and increased disposable income are expected to aid the Australia Shaving market growth
Fuelled by a growing emphasis on personal care and appearance, a shift in societal norms surrounding grooming is driving the Australia shaving market. This cultural evolution has led to increased demand for shaving products, with consumers willing to allocate more of their disposable income towards high-quality shaving items as their discretionary spending power rises.
Further, technological advancements have completely changed the shaving products demand. Razor design boasts sharper blades, comfy grips, and fancy lubrication for a smoother shave. Electric shavers offer multiple shaving modes, self-cleaning, and longer battery life. As well as some razors even have sensors that can connect to the devices to give a personalized shaving experience. These tech-focused products are attracting new customers, especially those who prefer smart gadgets, and aid in the growth of the shaving market in Australia.
In December 2022, the US men’s shave brand Cremo announced to launch in Australia. The company offers a comprehensive range of men's care products, encompassing beard and hair styling solutions, body washes, shave prep essentials and skincare items. This strategic move leverages Cremo's position as one of the world's fastest-growing grooming brands, further solidified by its recent achievement of becoming the top-selling beard brand in the US.
Market Segmentation
Australia Shaving Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Razors and Blades
- Pre-shave Cream
- Beard Moisturiser
- After-shave Emulsion
- Trimmers
Market Breakup by Price
- Mass
- Premium
Market Breakup by End Use
- Men
- Women
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Pharmacies
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia shaving market key players are Make My Shave Pty Ltd., L’Oréal Australia Pty Ltd. (Kiehls), Hoot Ventures Pty Ltd., My Skincare Manufacturer Pty Ltd., Oscar Razor, and Scruffy Fella, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Price |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 343.20 million in 2023.
The market is projected to grow at a CAGR of 4.04% between 2024 and 2032.
The revenue generated from the market is expected to reach USD 487.96 million in 2032.
The market is categorised according to price, which includes mass and premium.
The key players are Make My Shave Pty Ltd., L’Oréal Australia Pty Ltd. (Kiehls), Hoot Ventures Pty Ltd., My Skincare Manufacturer Pty Ltd., Oscar Razor, and Scruffy Fella, among others.
Based on the end use, the market is divided into men and women.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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