Australia Seltzer Market Report and Forecast 2025-2034

Australia Seltzer Market Outlook

The Australia seltzer market size is projected to grow at a CAGR of 17.54% between 2025 and 2034.

Key Takeaways:

• According to the Australian Bureau of Statistics, around 20.5% of adults reported consuming five or more standard drinks per day monthly.

• According to Australian Bureau of Statistics in 2022, males were more prone to consuming over 14 standard drinks than females.

• In August 2021, Coca-Cola Australia launched Topo Chico® Hard Seltzer, marking its debut by blending alcohol and natural flavours.

Cans contribute to the Australia seltzer market growth, as they are the preferred packaging due to aluminium’s high recyclability, appealing to environmentally conscious consumers

Can provide the seltzer market with lightweight, environmentally friendly portability, excellent protection, rapid cooling, customizable branding, cost-effectiveness, and shatterproof design, thus, meeting various consumer preferences and industry demands.

Glass packaging in the seltzer sector presents a premium image, maintains taste, offers recyclability, aesthetic allure, absence of metallic flavours, sustainability, and flavours-sealing properties, appealing to quality-conscious consumers seeking elegance in their beverage choices from brands offering a wide range of seltzer flavours.

In September 2023, White Claw introduced its latest drink, White Claw REFRSHR Alcoholic Lemonade, in Australia. This new take on classic hard lemonade offers four gluten-free options with natural ingredients, 1g carbs, and 90 calories each, including unique flavours like Limón with Calamansi.

Market Segmentation

Australia Seltzer Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by ABV Content

• 1% to 4.9%

• 5% to 6.9%

• 7% and Above

Market Breakup by Packaging Material

• Cans

• Glass

• Others

Market Breakup by Flavour

• Cherry

• Grapefruit

• Mango

• Lime

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Online Channels

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia seltzer market key players are Campari Australia Pty Limited, San Juan Seltzer Inc., WAYWARD BREWING CO., Canvas Drinks Co. Pty Ltd., FELLR DRINKS PTY LTD., Gravity Drinks Co., and Saintly Beverage Co Pty Ltd. among others.

Key Highlights of the Report