Australia Protein Bar Market Report and Forecast 2025-2034

Australia Protein Bar Market Outlook

The Australia protein bar market size reached USD 271.38 million in 2024. The market is expected to grow at a CAGR of 5.65% between 2025 and 2034, reaching almost USD 440.06 million by 2034.

Key Takeaways

• The Australian Institute of Health and Welfare reported that the adult population aged 20-39 years in Australia in 2022 was 72,64,645.

• The Australia protein bar market growth is indicated by the increase in the percentage of adults aged 18-64 meeting physical activity guidelines, rising from 17.0% in 2017-18 to 22.4% in 2022, according to the Australian Bureau of Statistics.

• In 2022, nearly one-quarter (23.9%) of individuals aged 15 years and older met the physical activity guidelines, as reported by the Australian Bureau of Statistics.

Based on the source, plant-based boosts the Australia protein bar market due to the growing trend towards veganism

Plant-based protein bars cater to vegans and vegetarians, are allergen-free, and eco-friendly. They provide various protein sources, aid digestion, and have low saturated fats, appealing to health-conscious individuals.

In 2023, Australian confectioner Menz collaborated with breakfast brand Carman to produce a limited-edition Violet Crumble protein bar. The bars included elements of Violet Crumble's honeycomb, peanuts, and milk chocolate, alongside natural ingredients.

Animal-based protein bars offer complete proteins - BCAAs for muscle recovery, muscle growth support, easy absorption, nutrients like iron and B12, and sustained energy, ideal for athletes.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Australia Protein Bar Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Source

• Plant-Based 

• Animal-Based

Market Breakup by Type

• Meal Replacement Bar

• Sports Nutrition Bar

• Vegetarian Protein Bar

• Gluten-Free Protein Bar

• Others 

Market Breakup by End Use

• Adult Male 

• Adult Female  

• Others 

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Specialty Stores

• Online Stores

• Mass Merchandisers 

• Others 

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia protein bar market key players are HITEX CONFECTIONERY PTY LTD, Kuranda Wholefoods, Annex Foods, Future Bake Australia Pty Ltd, Omniblend Pty Ltd, and FERNDALE FOODS AUSTRALIA among others.

Key Highlights of the Report

Australia Protein Bar Market Report Snapshots

Australia Protein Bar Market Size