The Australia professional hair care market size is projected to grow at a CAGR of 4.70% between 2026 and 2035.
Base Year
Historical Period
Forecast Period
According to ABS, gross disposable income per household in Australia witnessed an increase of 3.7%, reaching USD 1,39,064 during 2021-2022.
Further, final consumption expenditure in Australia per household saw an increase of 5.9% and reached USD 1,04,514 during 2021-2022.
As per ABS, average weekly earnings increased by 4.5% during November 2023, and reached USD 1,888.80, as compared to November 2022.
Compound Annual Growth Rate
4.7%
2026-2035
*this image is indicative*
Evolving consumer preferences towards organic products, and growing presence of beauty influencers are expected to drive the demand for professional hair care market in Australia
One of the key drivers of Australia's professional hair care market is the rising influence of social media. The growing presence of beauty influencers promoting products and services has significantly increased consumer awareness and demand. This trend has further fuelled innovation within the market, leading to the development of new and specialized hair care solutions tailored to address specific hair types and concerns.
Driven by a growing awareness of environmental responsibility, Australian consumers are increasingly seeking out natural, organic, cruelty-free, and vegan hair care products that align with their eco-friendly and sustainable values. This shift in consumer preference has fuelled a surge in demand for ethical alternatives within the Australia professional hair care industry.
In February 2023, Australian-made, all-natural and vegan haircare brand Wuli Grooming announced to debut at department store giant Myer. This new distribution channel, along with successful placements in select Sydney and Melbourne salons, paves the way for Wuli Grooming's national expansion within the masstige beauty market. Myer's extensive online reach, attracting over 18 million monthly visitors, allows customers to conveniently discover Wuli Grooming's product range, including curl creams, sea salt sprays, and both matte and shine balms. These high-performance styling products cater to wavy, curly and coarse hair textures seeking deep hydration and definition, while also offering plant-based alternatives for medium to high hold on finer hair types. Notably, the entire Wuli Grooming range is free from silicones, parabens, mineral oils, and any synthetic ingredients.
Australia Professional Hair Care Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Gender
Market Breakup by Distribution Channel
Market Breakup by Region
The Australia professional hair care market key players are:
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 4.70% between 2026 and 2035.
The market is categorised according to product type, which includes hair colouring, styling agent, shampoo and conditioning, straightening and perming product, and others.
The key players are Kao Australia Pty. Limited, L'Oréal Australia Pty Ltd., Henkel Australia Pty Ltd., Bhave haircare usa Pty Ltd., BondiBoost, De Lorenzo Hair and Cosmetic Research Pty Ltd. (De Lorenzo), Evo labs Pty Ltd., Kevin Murphy Group Pty Ltd., Costralia Pty Ltd., and Natural Australian Kulture Pty Ltd., among others.
Based on the gender, the market is divided into male and female.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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