Australia Pretzel Market Report and Forecast 2025-2034

Australia Pretzel Market Outlook

The Australia pretzel market size reached USD 26.20 million in 2023. The market is expected to grow at a CAGR of 2.54% between 2024 and 2032, reaching almost USD 33.30 million by 2032.

Key Takeaways:

• As per the USDA, Australia's food, beverage, and grocery industries make up around a third of the nation's overall manufacturing sector. The turnover for the food industry reached A$116 billion (US$80.4 billion) in 2021.

• The Australian Taxation Office has set benchmarks to evaluate the performance of bakeries and hot bread shops.

• As per the USDA, Australians are investing more in premium, fresher varieties of bread and baked goods, such as pretzels, sourdough, ciabatta, brioche, and baguettes.

Soft pretzels are driving the Australia pretzel market growth due to their fresh preparation, either homemade or in speciality shops, offering a comforting, warm snack

Soft pretzels are adored for their chewy consistency and are ideal for dipping in mustard or cheese. Freshly prepared, they provide comforting warmth and are available in a variety of flavours, offering a fulfilling snack or enjoyable homemade treat.

Hard pretzels fulfil cravings with their satisfying crunch, long-lasting freshness, and convenient portability. Resilient to dipping without becoming soggy, they present a range of flavours and shapes, facilitating portion control and ease of travel.

Moreover, major brands have been expanding their offerings to cater to the demands of the larger section of society. For instance, Subway® unveiled a major menu refresh, introducing Sidekicks: three new footlong snacks exclusive to Subway Australia. The lineup includes iconic favorites—Subway's chocolate chip cookies, Cinnabon® churros, and Auntie Anne's® pretzels—in a new footlong format.

Market Segmentation

Australia Pretzel Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Soft

• Hard

Market Breakup by Content

• Unsalted Pretzels

• Salted Pretzels

Market Breakup by Packaging Type

• Containers

• Bags

• Boxes

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Specialty Stores

• Convenience Stores

• Online Channel

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia pretzel market key players are Whistler's Products Pty Ltd., Pretzel Australia, Pretzel Mania Pty Ltd., Royal Nut Company, Yummy Snack Foods Pty Ltd., Hugos Chocolates, and Hunter Valley Chocolate Company among others.

Key Highlights of the Report