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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Australia Pretzel Market Outlook

The Australia pretzel market size reached USD 26.20 million in 2024. The market is expected to grow at a CAGR of 2.54% between 2025 and 2034, reaching almost USD 33.30 million by 2034.

Key Takeaways:

  • As per the USDA, Australia's food, beverage, and grocery industries make up around a third of the nation's overall manufacturing sector. The turnover for the food industry reached A$116 billion (US$80.4 billion) in 2021.
  • The Australian Taxation Office has set benchmarks to evaluate the performance of bakeries and hot bread shops.
  • As per the USDA, Australians are investing more in premium, fresher varieties of bread and baked goods, such as pretzels, sourdough, ciabatta, brioche, and baguettes.

Soft pretzels are driving the Australia pretzel market growth due to their fresh preparation, either homemade or in speciality shops, offering a comforting, warm snack

Soft pretzels are adored for their chewy consistency and are ideal for dipping in mustard or cheese. Freshly prepared, they provide comforting warmth and are available in a variety of flavours, offering a fulfilling snack or enjoyable homemade treat.

Hard pretzels fulfil cravings with their satisfying crunch, long-lasting freshness, and convenient portability. Resilient to dipping without becoming soggy, they present a range of flavours and shapes, facilitating portion control and ease of travel.

Moreover, major brands have been expanding their offerings to cater to the demands of the larger section of society. For instance, Subway® unveiled a major menu refresh, introducing Sidekicks: three new footlong snacks exclusive to Subway Australia. The lineup includes iconic favorites—Subway's chocolate chip cookies, Cinnabon® churros, and Auntie Anne's® pretzels—in a new footlong format.

Market Segmentation

Australia Pretzel Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Soft
  • Hard

Market Breakup by Content

  • Unsalted Pretzels
  • Salted Pretzels

Market Breakup by Packaging Type

  • Containers
  • Bags
  • Boxes
  • Others

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Channel
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

The Australia pretzel market key players are Whistler's Products Pty Ltd., Pretzel Australia, Pretzel Mania Pty Ltd., Royal Nut Company, Yummy Snack Foods Pty Ltd., Hugos Chocolates, and Hunter Valley Chocolate Company among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Content
  • Packaging Type
  • Distribution Channel
  • Region
Breakup by Type
  • Soft
  • Hard
Breakup by Content
  • Unsalted Pretzels
  • Salted Pretzels
Breakup by Packaging Type
  • Containers
  • Bags
  • Boxes
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Channel
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Whistler's Products Pty Ltd.
  • Pretzel Australia
  • Pretzel Mania Pty Ltd. 
  • Royal Nut Company
  • Yummy Snack Foods Pty Ltd. 
  • Hugos Chocolates
  • Hunter Valley Chocolate Company
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 26.70 million in 2024.

The market is projected to grow at a CAGR of 2.54% between 2025 and 2034.

The revenue generated from the market is expected to reach USD 33.30 million in 2034.

The pretzel market is categorised according to the type, which includes soft and hard.

The key players are Whistler's Products Pty Ltd., Pretzel Australia, Pretzel Mania Pty Ltd., Royal Nut Company, Yummy Snack Foods Pty Ltd., Hugos Chocolates, and Hunter Valley Chocolate Company among others.

Based on the distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, speciality stores, online retail stores and others.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

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