Australia Power Bank Market Report and Forecast 2024-2032

Australia Power Bank Market Outlook

The Australia power bank market size reached USD 112.32 million in 2023. The market is expected to grow at a CAGR of 2.99% between 2024 and 2032, reaching almost USD 145.58 million by 2032.

Key Takeaways:

• In 2023, the total number of active cellular mobile connections reached 32.71 million, translating to a mobile connection penetration rate of 124.3%.

• In 2020, as per ACMA, 46% of the children aged 6 to 13 used a mobile phone.

• Further, one-third of Australian children aged 6-13 owned their own phones in 2020.

Evolving consumer preferences, busy lifestyles, along with ease of shopping offered by the ecommerce platforms are expected to drive the demand for power bank in Australia

E-commerce platforms offer a vast array of power banks from various brands and with different capacities and features. This allows consumers to easily compare options and find the perfect one for their needs, all from the comfort of their homes.

Online retailers often compete fiercely, leading to competitive pricing for power banks. Transparency is also enhanced, as consumers can readily access reviews and product information before making a purchase. E-commerce eliminates geographical barriers. Australian customers in remote areas can access the same diverse selection of power banks as those in major cities, with fast and convenient delivery options, which is expected to aid in the Australia power bank market growth.

Further, online platforms allow for targeted marketing campaigns, reaching specific demographics with relevant power bank options. Additionally, e-commerce retailers can leverage promotions and discounts to further entice consumers. The entire buying process for a power bank can be completed online. This streamlined experience, from browsing to purchase, makes it easier than ever for customers to find and acquire the portable charger they need.

There are various ecommerce platforms that offer wide array of power banks. Some of the well-known platforms include Amazon Australia, eBay Australia, JB Hi-Fi, and Kmart, among others.

Market Segmentation

Australia Power Bank Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Capacity

• Up To 3,000 mAh 

• 3,001–8,000 mAh

• 8,001–20,000 mAh

• Above 20,000 mAh

Market Breakup by Battery Type

• Lithium polymer

• Lithium ion

Market Breakup by Charging Mode

• Wired

• Wireless

Market Breakup by Application

• Laptops

• Cameras

• Smartphone and Tablets

• Others

Market Breakup by Distribution Channel

• Online

• Offline

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia power bank market key players are Anker Innovations Australia Pty Ltd., Cygnett Pty Ltd., Samsung Electronics Australia Pty Limited, Belkin Ltd., Laser Corporation Holdings Pty Limited, and TRION, among others.

Key Highlights of the Report