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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Australia Potato Chips Market Size
The Australia potato chips market was valued at USD 346.99 million in 2023. The market is further projected to grow at a CAGR of 4.10% between 2024 and 2032, reaching a value of USD 498.79 million by 2032.
Key Takeaways
- Potato chips are a popular choice for people with busy lifestyles. They offer convenience, shorten meal preparation time, and serve as quick snacks or meal accompaniments.
- Some companies are producing healthier potato chips, including those with lower cholesterol, fat, and calorie content to cater to health-conscious consumers.
- Key players operating in this market include Tyrrells Crisps Holdings Pty Limited, Kellanova (PRINGLES, S.A.R.L.), and PepsiCo Australia Holdings Pty Ltd.
The potato chips market has experienced a positive growth due to availability of product variety and flavour mix, which plays a significant role in consumer’s purchasing decisions and boosting sales. Moreover, the changing consumer lifestyles, where snacking habits align with busy schedules, favours the consumption of potato chips and thereby, drives the Australia potato chips market growth.
Additionally, the expansion of distribution channels, including supermarkets and e-retailers, enhanced the accessibility of baked as well as fried potato chips. Further, the segment based on types reveals that baked chips represent a healthier alternative in the potato chips market, appealing to consumers seeking reduced-fat and organic options. This segment caters to the growing health consciousness among consumers, driving demand for baked potato chips as a nutritious snack choice. However, despite the rise of healthier alternatives, fried chips maintain their popularity among consumers who prefer the familiar taste and texture of deep-fried potato chips.
Additionally, flavoured segment holds the largest Australia potato chips market share and is expected to continue its dominance over the forecast period. It offers unique taste experiences and caters to evolving consumer preferences for variety and innovation in snack options. Common flavours include barbecue, sour cream and onion, cheese, jalapeño, salt, and vinegar, among others. This emphasis on flavour diversity aligns with consumer trends seeking healthier snack options, leading to the development of baked, reduced-fat, and organic potato chips.
Australia Potato Chips Market Report Snapshots
Australia Potato Chips Market Size
Australia Potato Chips Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 346.99 million.
The market is expected to grow at a CAGR of 4.10% between 2024 and 2032.
The potato chips market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 498.79 million by 2032.
Changing consumer lifestyle, demand for healthier potato chips, and rising popularity of snack foods are some of the major factors propelling the growth of the market.
Key trends aiding the market expansion are the growth of distribution channels, increasing demand for low-calorie potato chips, and launch of different flavoured potato chips.
Regions considered in the market are South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Baked and fried potato chips are considered in the report.
Based on flavour, the market segmentations include plain/salted and flavoured.
Supermarkets and hypermarkets, convenience stores, specialty stores, and online distribution channels are considered in the market report.
Key players in the market are The Smith's Snackfood Company Pty Ltd., Snack Brands Australia, Tyrrells Crisps Holdings Pty Limited, Kellanova (PRINGLES, S.A.R.L.), Tixana Pty Limited (Chicca chips), and PepsiCo Australia Holdings Pty Ltd., among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124