Australia Potato Chips Market Report and Forecast 2024-2032

Australia Potato Chips Market Outlook 

The Australia potato chips market size was valued at USD 346.99 million in 2023. The market is further projected to grow at a CAGR of 4.10% between 2024 and 2032, reaching a value of USD 498.79 million by 2032.

Key Takeaways 

• Potato chips are a popular choice for people with busy lifestyles. They offer convenience, shorten meal preparation time, and serve as quick snacks or meal accompaniments.

• Some companies are producing healthier potato chips, including those with lower cholesterol, fat, and calorie content to cater to health-conscious consumers.

• Key players operating in this market include Tyrrells Crisps Holdings Pty Limited, Kellanova (PRINGLES, S.A.R.L.), and PepsiCo Australia Holdings Pty Ltd.

The potato chips market has experienced a positive growth due to availability of product variety and flavour mix, which plays a significant role in consumer’s purchasing decisions and boosting sales. Moreover, the changing consumer lifestyles, where snacking habits align with busy schedules, favours the consumption of potato chips and thereby, drives the Australia potato chips market growth.

Additionally, the expansion of distribution channels, including supermarkets and e-retailers, enhanced the accessibility of baked as well as fried potato chips. Further, the segment based on types reveals that baked chips represent a healthier alternative in the potato chips market, appealing to consumers seeking reduced-fat and organic options. This segment caters to the growing health consciousness among consumers, driving demand for baked potato chips as a nutritious snack choice. However, despite the rise of healthier alternatives, fried chips maintain their popularity among consumers who prefer the familiar taste and texture of deep-fried potato chips. 

Additionally, flavoured segment holds the largest Australia potato chips market share and is expected to continue its dominance over the forecast period. It offers unique taste experiences and caters to evolving consumer preferences for variety and innovation in snack options. Common flavours include barbecue, sour cream and onion, cheese, jalapeño, salt, and vinegar, among others. This emphasis on flavour diversity aligns with consumer trends seeking healthier snack options, leading to the development of baked, reduced-fat, and organic potato chips.

Market Segmentation  

Australia Potato Chips Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Baked

• Fried

Market Breakup by Flavour

• Plain/Salted

• Flavoured

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Speciality Stores

• Online Channel

• Others

Market Breakup by Region

• South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are launching new variants of potato chips, further engaging in partnerships to enter international markets and stay ahead in the competition. 

• The Smith's Snackfood Company Pty Ltd. 

• Snack Brands Australia 

• Tyrrells Crisps Holdings Pty Limited 

• Kellanova (PRINGLES, S.A.R.L.) 

• Tixana Pty Limited (Chicca chips) 

• PepsiCo Australia Holdings Pty Ltd. 

• Others

Key Highlights of the Report

Australia Potato Chips Market Report Snapshots

Australia Potato Chips Market Size

Australia Potato Chips Companies