Australia Personal Care Appliances Market Report and Forecast 2024-2032

Australia Personal Care Appliances Market Outlook

The Australia personal care appliances market size reached USD 514.5 million in 2023. The market is expected to grow at a CAGR of 3.87% between 2024 and 2032, reaching USD 725.6 million by 2032.

Key Takeaways:

• The 2021 Census by the Australian Bureau of Statistics revealed 50.7% of the population as females, with a median age of 39.

• In 2020, the Australian Institute of Health and Welfare noted 3.2 million individuals aged 15-24 in Australia, accounting for 12%.

• 82% of adults aged 15 years and over attended private dental practices in 2023.

Beauty devices contribute to the growth of the Australia personal care appliances market by improving skin care

Brushes and devices effectively eliminate dirt, oil, and makeup residues, resulting in clearer pores and minimised breakouts. Beauty devices in personal care offer comprehensive skincare benefits, from thorough cleansing to enhanced product absorption and anti-ageing effects. These appliances provide convenience through at-home treatments, user-friendly features, and personalized experiences, promoting professional results and overall well-being. The market sees a continual influx of new products with enhanced benefits.

In October 2023, Trinny Woodall introduced the Trinny London microneedle, a surprise 'secret weapon' beauty device in Australia. This innovative gadget targeted wrinkles and aimed to create a radiant complexion by reducing wrinkles, revitalizing the skin, and improving serum and moisturizer absorption.

Oral care appliances bring a range of advantages, including improved oral health with cavity prevention and gum disease control. They also aid in reducing heart disease risks, managing diabetes, whitening teeth, offering comfort for sensitivity, and providing convenient options for travel. Additionally, these devices support efforts to quit smoking, reduce teeth grinding, and promote healthy oral development in children.

Market Segmentation

Australia Personal Care Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Shaving and Grooming

• Oral Care

• Beauty Appliances

• Styling

• Others

Market Breakup by Product 

• Hair Dryer

• Trimmer

• Powered Toothbrush

• Hair Straightener

• Others 

Market Breakup by Power Supply

• Wired

• Wireless (Battery operated)

Market Breakup by Gender

• Male

• Female

Market Breakup by Application

• Residential

• Commercial

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Specialty Stores

• Online

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Western

• Queensland

• Australian Capital Territory

• Others

The Australia personal care appliances market key players are Philips Electronics Australia Limited, Wahl Clipper Corporation, Parlux Australia, Jemella Australia Pty Ltd. and Panasonic Australia Pty. Ltd among others.

Key Highlights of the Report