Australia PC Market Report and Forecast 2024-2032

Australia PC Market Size

The Australia PC market reached USD 3.297 billion in 2023. The market is expected to grow at a CAGR of 2.87% between 2024 and 2032, reaching almost USD 4.271 billion by 2032.

Key Takeaways:

• The Australian Information and Communications Technology (ICT) market, valued at around US$112 billion in 2023 according to the International Trade Administration, has contributed significantly to the Australia PC market growth.

• With a valuation of US$5 billion in 2022, the Australian cybersecurity sector is projected to increase to US$5.8 billion by 2024, thereby providing a positive impetus to the Australia PC market.

• Key players are focusing on improving their market position by strengthening collaborations while simultaneously improving the portfolio.

The Australia PC market is projected to experience growth due to workstations, which provide specialized, high-performance computing capabilities for specific tasks and requirements

Workstations offer powerful computing for tasks like 3D rendering, engineering, simulations, and data analysis. They feature strong processing, advanced graphics, ample memory, and reliability for optimal professional productivity.

Desktops provide flexible performance for tasks ranging from everyday browsing and document editing to gaming and content creation. They offer customization, upgradability, affordability, and diverse form factors to meet various needs and preferences.

HP has unveiled its upcoming Envy and Pavilion laptops, slated for an Australian release in 2024. These laptops boast Intel Core Ultra or AMD Ryzen processors, each with dedicated NPUs for cutting-edge AI functions. Additionally, HP Smart Sense utilizes AI to automatically enhance laptop aspects such as fan noise, temperature, and performance.

Market Segmentation

Australia PC Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Workstation

• Desktop

• Notebook

• Laptops

Market Breakup by End Use

• Industrial

• Consumer

• Commercial

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia PC market key players are HP Development Company, L.P., Dell Australia Pty Limited, Apple Pty Limited, Lenovo Group Ltd., Samsung Electronics Australia Pty Limited, ASUSTeK COMPUTER INC., Microsoft Pty Ltd., and Micro-Star Int’l Co., Ltd., among others.

Key Highlights of the Report