Australia Oral Care Market Report and Forecast 2025-2034

Australia Oral Care Market Outlook

The Australia oral care market size was valued at USD 434.34 million in 2024. The market is further projected to grow at a CAGR of 5.50% between 2025 and 2034, reaching a value of USD 719.77 million by 2034.

Key Takeaways

• According to the WHO Global Oral Health Status Report (2022), nearly 3.5 billion people worldwide are affected by oral diseases.

• In 2021–22, 44.8 million dental services in Australia were subsidised by private health insurance providers. Additionally, 4.7 million services received subsidies through the Australian Government’s Child Dental Benefits Schedule.

• Poor oral health, including issues like tooth decay, gum disease, and tooth loss, contributes to 4.5% of the non-fatal disease burden in Australia.

The prevalence of oral diseases, such as dental cavity, gingivitis, and periodontal diseases have led to a surge in awareness about personal hygiene, including oral and dental hygiene, driving the Australia oral care market growth. 

Additionally, there is a heightened focus on natural and plant-derived formulations in oral care products, with consumers increasingly attracted to products that provide efficacy without potentially harmful chemical ingredients. Brands like Rocc, Grants, Jack N’ Jill, and others are incorporating botanical ingredients to meet this demand.

Major distribution channels like supermarkets, pharmacies, and beauty specialists are expected to face increasing competition in the market. E-commerce is also likely to gain ground as a distribution channel. However, competition from retailers with private label lines is anticipated to rise as they offer dental care products at lower cost, which can increase the Australia oral care market share. Increased competition among distribution channels is likely to lead to more diverse product offerings and competitive pricing strategies.

Among types of oral care, toothpaste remains a necessity in Australian oral care routines, with consistent growth year-on-year. Manufacturers are launching products with advanced cleaning methods to cater to consumer demands for specialised oral care products. On the other hand, the trend of consumers opting for expensive products like electric toothbrushes is supporting the overall growth of the toothbrush segment as they provide advanced cleaning capabilities and effectiveness. 

Meanwhile, the demand for denture fixatives is driven by factors like ageing populations and the need for specialised oral care solutions. Lastly, mouth freshener sprays offer a convenient way to maintain fresh breath on-the-go. These products contribute to overall oral hygiene practices by providing quick freshness after meals or throughout the day.

Market Segmentation

Australia Oral Care Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Toothpaste 
  • Polishes
  • Powder 
  • Gels 
  • Paste

• Toothbrushes 
  • Manual Toothbrushes
  • Electric Toothbrushes
  • Battery Powered Toothbrushes

• Replacement of Toothbrush Heads

• Dental Accessories/ Ancillaries    
  • Breath Fresheners        
  • Cosmetic Dental Whitening Products
  • Dental Water Jets
  • Dental Flosses
    • Waxed 
    • Unwaxed 
    • Thread 
    • Dental Tape 

• Mouthwashes/Rinses          
  • Non-Medicated Mouthwash
  • Medicated Mouthwash    

• Dental Prosthesis Cleaning Solutions     

• Denture Products 
  • Denture fixatives    
  • Cleanser
  • Paste 
  • Adhesive 
  • Others
• Cordless 

• Tongue Scrapers  

• Fresh Breath Strips 

• Oral Irrigators  

• Mouth Freshener Sprays 

• Others

Market Breakup by Age Group 

• Infants

• Kids 

• Adults 

• Geriatric

Market Breakup by Price Range

• High

• Medium 

• Low 

Market Breakup by Application

• Household 

• Commercial 

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Convenience Stores  

• Dental Dispensaries

• Online Channel

• Others

Market Breakup by Region

• South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are focused on providing innovative dental products to meet consumer’s diverse oral care needs.

• Iamginelle Pty Ltd.  

• Dentallife Australia Pty Ltd.  

• Wisdom Brands Pty Ltd.  

• Erskine Products Pty Ltd.   

• White Glo  

• Lateral Food Corporation Pty Ltd.  

• BreezeCare 

• 3M Company  

• Others

Key Highlights of the Report