Base Year
Historical Year
Forecast Year
The Australia online dating service market size was valued at USD 66.7 million in 2024. The market is further projected to grow at a CAGR of 7.7% between 2025 and 2034, reaching a value of USD 132.1 million by 2034.
The growing acceptance of online dating as a reliable method to find partners, and the need for efficiency and convenience in modern dating practices has led to Australia online dating service market growth. Moreover, the significant uptake in smartphone usage has led to an increase in the number of online dating apps, providing users with opportunities for friendship, connections, and relationships. As per industry reports, meeting partners online is becoming the most common way for couples to connect, with a substantial number of Australians actively seeking partners through online dating apps. For instance, so far, a third of Australians have used online dating apps, with 35% of Aussies engaging in online dating, showcasing the widespread adoption of digital dating platforms.
The market is witnessing a significant trend towards demographic diversification, with an increasing number of older adults, including baby boomers, actively participating in online dating. Platforms like SilverSingles and OurTime specifically target older singles, offering tailored experiences and features to meet the needs of this demographic.
The market is also experiencing a rise in niche dating services in Australia, catering to specific cultural or interest-based communities. Niche platforms like HER for LGBTQ+ women, EliteSingles for professionals, and Stitch for seniors provide tailored experiences and community-focused interactions, driving user engagement and loyalty within these specific demographics.
The quarterly subscription segment also holds a significant Australia online dating service market share as major players like Tinder, Badoo, and Match.com are offering attractive deals to boost subscriptions. For instance, Tinder's lucrative offers for quarterly subscriptions are expected to further stimulate demand in this segment. Moreover, apps like Tinder and Hinge offer weekly subscription options for users who prefer short-term engagements and flexibility in their online dating interactions.
Australia Online Dating Service Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments
Market Breakup by Type
Market Breakup by Service
Market Breakup by Subscription
Market Breakup by Region
Market players are focused on technological advancements such as AI-driven matchmaking to cater to the evolving needs of users in the digital dating landscape.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Service |
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| Breakup by Subscription |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 66.7 million.
The market is expected to grow at a CAGR of 7.7% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 132.1 million by 2034.
The market is being driven due to increasing popularity of online dating platforms like Tinder, Bumble, Badoo, and others, the rising penetration of the internet, and the growing acceptance of online dating as a reliable method to find partners.
Key trends aiding the market expansion include the presence of well-known dating platforms, the shift in social norms towards online dating, and the continuous technological advancements such as AI-driven matchmaking and enhanced algorithms.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on service, the market segmentations include social dating, niche dating, matchmaking, and adult dating.
Annually, quarterly, monthly, and weekly subscriptions are considered in the report.
Key players in this market include MTCH Technology Services Limited, Bumble Group, Cupid Media Pty Ltd, The Badoo Group, and eHarmony Australia Pty Ltd, among others.
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Australia
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India
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Philippines
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United Kingdom
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United States
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+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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