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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Australia Online Dating Service Market Outlook

The Australia online dating service market size was valued at USD 66.7 million in 2024. The market is further projected to grow at a CAGR of 7.7% between 2025 and 2034, reaching a value of USD 132.1 million by 2034.

Key Takeaways

  • As per industry reports, in 2023, almost 1 in 4 younger Australians met their partner online, with 24% of people aged under 44 years meeting their partner through online platforms.
  • A 2017 survey revealed that 60% of respondents had engaged with online dating sites and applications, indicating the growing popularity of online dating in Australia.
  • 6% of Australians have been in an open relationship, with a notable proportion being men aged 35-44 years, suggesting a growing acceptance of non-traditional relationship structures.
  • Tinder, Bumble, eHarmony, and RSVP are among the most popular dating services platforms in Australia.

The growing acceptance of online dating as a reliable method to find partners, and the need for efficiency and convenience in modern dating practices has led to Australia online dating service market growth. Moreover, the significant uptake in smartphone usage has led to an increase in the number of online dating apps, providing users with opportunities for friendship, connections, and relationships. As per industry reports, meeting partners online is becoming the most common way for couples to connect, with a substantial number of Australians actively seeking partners through online dating apps. For instance, so far, a third of Australians have used online dating apps, with 35% of Aussies engaging in online dating, showcasing the widespread adoption of digital dating platforms.

The market is witnessing a significant trend towards demographic diversification, with an increasing number of older adults, including baby boomers, actively participating in online dating. Platforms like SilverSingles and OurTime specifically target older singles, offering tailored experiences and features to meet the needs of this demographic.

The market is also experiencing a rise in niche dating services in Australia, catering to specific cultural or interest-based communities. Niche platforms like HER for LGBTQ+ women, EliteSingles for professionals, and Stitch for seniors provide tailored experiences and community-focused interactions, driving user engagement and loyalty within these specific demographics.

The quarterly subscription segment also holds a significant Australia online dating service market share as major players like Tinder, Badoo, and Match.com are offering attractive deals to boost subscriptions. For instance, Tinder's lucrative offers for quarterly subscriptions are expected to further stimulate demand in this segment. Moreover, apps like Tinder and Hinge offer weekly subscription options for users who prefer short-term engagements and flexibility in their online dating interactions.

Market Segmentation

Australia Online Dating Service Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments

Market Breakup by Type

  • Online
  • Traditional

Market Breakup by Service

  • Social Dating
  • Niche Dating
  • Matchmaking
  • Adult Dating

Market Breakup by Subscription

  • Annually
  • Quarterly
  • Monthly
  • Weekly

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Competitive Landscape

Market players are focused on technological advancements such as AI-driven matchmaking to cater to the evolving needs of users in the digital dating landscape.

  • MTCH Technology Services Limited
  • Bumble Group
  • Cupid Media Pty Ltd
  • The Badoo Group
  • eHarmony Australia Pty Ltd
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Service
  • Subscription
  • Region
Breakup by Type
  • Online
  • Traditional
Breakup by Service
  • Social Dating
  • Niche Dating
  • Matchmaking
  • Adult Dating
Breakup by Subscription
  • Annually
  • Quarterly
  • Monthly
  • Weekly
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • MTCH Technology Services Limited
  • Bumble Group
  • Cupid Media Pty Ltd
  • The Badoo Group
  • eHarmony Australia Pty Ltd
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 66.7 million.

The market is expected to grow at a CAGR of 7.7% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 132.1 million by 2034.

The market is being driven due to increasing popularity of online dating platforms like Tinder, Bumble, Badoo, and others, the rising penetration of the internet, and the growing acceptance of online dating as a reliable method to find partners.

Key trends aiding the market expansion include the presence of well-known dating platforms, the shift in social norms towards online dating, and the continuous technological advancements such as AI-driven matchmaking and enhanced algorithms.

Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.

Based on service, the market segmentations include social dating, niche dating, matchmaking, and adult dating.

Annually, quarterly, monthly, and weekly subscriptions are considered in the report.

Key players in this market include MTCH Technology Services Limited, Bumble Group, Cupid Media Pty Ltd, The Badoo Group, and eHarmony Australia Pty Ltd, among others.

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