The Australia online dating service market size was valued at USD 71.84 Million in 2025. The market is further projected to grow at a CAGR of 7.70% between 2026 and 2035, reaching a value of USD 150.84 Million by 2035.
Base Year
Historical Period
Forecast Period
As per industry reports, in 2023, almost 1 in 4 younger Australians met their partner online, with 24% of people aged under 44 years meeting their partner through online platforms.
A 2017 survey revealed that 60% of respondents had engaged with online dating sites and applications, indicating the growing popularity of online dating in Australia.
6% of Australians have been in an open relationship, with a notable proportion being men aged 35-44 years, suggesting a growing acceptance of non-traditional relationship structures.
Tinder, Bumble, eHarmony, and RSVP are among the most popular dating services platforms in Australia.
Compound Annual Growth Rate
7.7%
Value in USD Million
2026-2035
*this image is indicative*
The growing acceptance of online dating as a reliable method to find partners, and the need for efficiency and convenience in modern dating practices has led to Australia online dating service market growth. Moreover, the significant uptake in smartphone usage has led to an increase in the number of online dating apps, providing users with opportunities for friendship, connections, and relationships. As per industry reports, meeting partners online is becoming the most common way for couples to connect, with a substantial number of Australians actively seeking partners through online dating apps. For instance, so far, a third of Australians have used online dating apps, with 35% of Aussies engaging in online dating, showcasing the widespread adoption of digital dating platforms.
The market is witnessing a significant trend towards demographic diversification, with an increasing number of older adults, including baby boomers, actively participating in online dating. Platforms like SilverSingles and OurTime specifically target older singles, offering tailored experiences and features to meet the needs of this demographic.
The market is also experiencing a rise in niche dating services in Australia, catering to specific cultural or interest-based communities. Niche platforms like HER for LGBTQ+ women, EliteSingles for professionals, and Stitch for seniors provide tailored experiences and community-focused interactions, driving user engagement and loyalty within these specific demographics.
The quarterly subscription segment also holds a significant Australia online dating service market share as major players like Tinder, Badoo, and Match.com are offering attractive deals to boost subscriptions. For instance, Tinder's lucrative offers for quarterly subscriptions are expected to further stimulate demand in this segment. Moreover, apps like Tinder and Hinge offer weekly subscription options for users who prefer short-term engagements and flexibility in their online dating interactions.
Australia Online Dating Service Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments
Market Breakup by Type
Market Breakup by Service
Market Breakup by Subscription
Market Breakup by Region
Market players are focused on technological advancements such as AI-driven matchmaking to cater to the evolving needs of users in the digital dating landscape.
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In 2025, the market reached an approximate value of USD 71.84 Million.
The market is expected to grow at a CAGR of 7.70% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 150.84 Million by 2035.
The market is being driven due to increasing popularity of online dating platforms like Tinder, Bumble, Badoo, and others, the rising penetration of the internet, and the growing acceptance of online dating as a reliable method to find partners.
Key trends aiding the market expansion include the presence of well-known dating platforms, the shift in social norms towards online dating, and the continuous technological advancements such as AI-driven matchmaking and enhanced algorithms.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on service, the market segmentations include social dating, niche dating, matchmaking, and adult dating.
Annually, quarterly, monthly, and weekly subscriptions are considered in the report.
Key players in this market include MTCH Technology Services Limited, Bumble Group, Cupid Media Pty Ltd, The Badoo Group, and eHarmony Australia Pty Ltd, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Service |
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| Breakup by Subscription |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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