Australia Online Clothing Rental Market Report and Forecast 2025-2034

Australia Online Clothing Rental Market Outlook

The Australia online clothing rental market size is projected to grow at a CAGR of 10.43% between 2025 and 2034.

Key Takeaways:

• In 2022, Australia witnessed 127,161 marriages, leading to a rise in rental clothing purchases, thus, boosting the Australia online clothing rental market.

• Australian festivals contribute $2.7 billion yearly to the economy through ticket sales, employing nearly 10,000 FTEs across various sectors.

• Rental platforms benefit from offering comprehensive options for both genders, encouraging customer loyalty, diverse marketing strategies, event flexibility, and market adaptability.

Females contribute significantly to the Australia online clothing rental market growth due to the fashion industry's historical focus on women, leading to a well-established market with a high demand for rental services

Catering to female customers in the online clothing rental market offers benefits including an established market, varied fashion trends, increased profitability, improved brand image, repeat clientele, and effective social media marketing.

Providing services for male customers in the online clothing rental sector brings advantages such as broadening the customer base, increasing revenue streams, differentiating from competitors, meeting rising demand, and building customer loyalty to the brand.

Further, the Australia online clothing rental market is positively correlated with the growing number of weddings. According to the Australian Bureau of Statistics, there were 127,161 marriages in Australia in 2022, contributing to an increase in the purchase of rental clothing.

As per the Australia Festival Association, Australian festivals generate USD 2.7 billion annually for the economy through ticket sales at various events nationwide. Almost 10,000 full-time equivalent employees from various sectors, thus, contributing to the rental clothing industry.

Market Segmentation

Australia Online Clothing Rental Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Business Model

• Peer-to-Peer Model

• Standalone Model

• Hybrid Model

Market Breakup by Gender

• Kids

• Females

• Males

Market Breakup by Clothing Style

• Traditional

• Formal

• Partywear

• Casual

Market Breakup by Age Group

• Below 18 years

• 18-25 years

• 26-34 years

• 35-44 years

• 45-54 years

• 55 above years

Market Breakup by Price Range

• Low

• Medium

• Premium

Market Breakup by End Use

• Business to Business (B2B)

• Business to Consumer (B2C)

Market Breakup by Region

• New South Wales

• Victora

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The key players in the Australia online clothing rental market are Glam Corner Pty Ltd., Style Theory Pty Ltd. , Designerex Services Pty Ltd., The Volte Pty Ltd., Rent a Dress Pty Ltd., Your Closet Pty Ltd., All The Dresses, and Dress Hire AU among others.

Key Highlights of the Report